 A huge round of applause for our partners and for all you guys for taking our time and joining us. So to kick start this evening, I would now like to call on stage Mr. Nawal Ahuja, Director and Co-Founder, Exchange for Media to say a few words and welcome you all. Please have a, can we have a huge round of applause for you. Warm welcome to all of you. I'm glad to see such a good reception to this event in the third year. First of all, let me thank the Densu Ages Group led by Mr. Ashil Vasim and his entire team for having partnered with us on this initiative. Digital as you know has kind of, you know, is the fastest growing vertical in the entire advertising marketing business and more than advertising marketing, the medium is shaping businesses, shaping the way we live, changing the rules of the game, so to say. You know, I'm sure a lot of you noticed since yesterday there's this thing running on a lot of social media platforms, 10 years change, people are posting their pictures, what they were doing 10 years, how they look 10 years back, some are happy, others are unhappy. So I just thought I'll check where was digital advertising 10 years back. I don't know how many of you would remember the number, but it's also not a surprise. 10 years back in 2009, the digital, entire digital advertising spend was 353 crores, which was less than 2% of the industry at that time. I'm not going to reveal this year's figure, but 2017's number, the report that we unveiled last year, projected that in 2018 it will cross 10,000 crores and be closer to 11,000 crores. So from 3,500 crores, we have generated an entire vertical and entire industry worth 10,000 crores in this country, almost 1.7, 1.8 billion dollars. And obviously it will be a false game to guess where it will be 10 years down the line. But as a lot of, as a lot of industry leaders keep saying, you know, the three vices, the three V's are going to run the business this year and perhaps next year, which is video, voice. Video of course is going to become huge. Yesterday a lot of you must have read news about Flipkart and the companies like Paytm getting into, you know, content. I was at an event on Monday where one of the large broadcasters, Star TV announced significant investments in the content space. So increasingly we are seeing, you know, tech and media merging. Tech companies have money today and media companies are, you know, have the, have the, you know, consumer, so to say, or have the engaged consumer through content. So that merger increasingly is going to spawn more and more traction through voice and video. This year's report without, you know, diverging and diverging too much will unveil the trends that are, you know, going to accelerate over the next 12 months. Elections around the corner in India, which is, which is one of the biggest events for global digital media, apart from being big for our, you know, Indian media and companies like Facebook, Google, Indian media owners, Indian news media owners will obviously gain a lot from these elections and also stand to learn a lot. We saw how the, you know, party in power, the BJP utilized social media and digital media in general last year, last time around in 2014 and five years later, the traction today that digital media gets when specially combined with, you know, traditional media like television creates a very significant medium for, you know, elections, for, for promotions. With that, thank you again for being here. Thank you to all our partners. Sony Live, ABP News. I know Avinash is not here. Good luck to him. I think he's stuck in Patna somewhere. MTV News 18, LinkedIn Marketing Solutions. Thank you for all of you. Sakal and Woot Daily Hunt for being part of this event. I hope, you know, you keep supporting us in the years to come and I hope our predictions that you see in the report are bang on. Thank you and enjoy the evening. Thank you, Mr. Hauja. I have a special message for you guys from our chairman, Dr. Anurag Bhattra, Editor-in-Chief BW Business World and Exchange for Media. Since he couldn't make it, let's have a look at it. It's my honour and privilege to be at the annual Exchange for Media Densu Agees Network Digital Outlook 2019 Forum. My apologies. I'm not with you in person. I have a family emergency. My mother is in hospital for the last eight days and I plan to travel, but I cannot travel. So please bear with me on that and I'm sure mom will be better and I'll be with you soon. But thank you to Mr. Ashish Basin and the Densu Agees Network team for partnering with Exchange for Media on this very important and possibly the most important segment in the media industry, the digital media and the digital advertising domain. Densu Agees Network has been at the forefront of working with clients on the digital side and overall using a digital-first approach. And we at Exchange for Media are delighted to partner with Ashish and his team. I'm glad there are so many of Densu Agees Network's clients and partners here. You know, the report will be unveiled in the evening. I have seen the report. These numbers are absolutely certified numbers. So they are not, you know, they are real numbers because we've looked at actual spends. The only three things I can say about this report are is that digital continues to grow and it continues to grow at a pace that is much, much bigger than the industry average. And the way it is growing, it should be the third largest medium in the next few years. Second, mobile continues to grow. Third, television continues to grow.