 If you want to pump your body and expand your mind, there's only one place to go Mind pump, mind pump with your hosts Sal DiStefano, Adam Schaefer, and Justin Andrews In this episode of Mind Pump me and the boys have some nice casual and fun conversation the entire time That's what you called it. We talk about our LA day trip. We actually flew in at like 9 a.m Don't do that again at 9 p.m Adam was irritable. Then we talk about Trends not quite sure what trends we talked about We had to go pee before recording this intro we talk about Adams top five business people that he would pick it's some interesting answers on there I guess I pissed off a lot of people and I did that they didn't like that We talked about gimmicky diets and one that I invented that I think would be a billion dollar Fortunately, it's super brilliant and I hate to give you credit for that Yeah, but I won't do it because I have integrity too much integrity unlike dr. Integrity Then we talk about the history of muscle-building supplements this whole episode great conversation We had a lot of fun recording it. You're gonna love it. Yeah, you forgot too that we mentioned organifying this Oh, we did didn't we yeah, we mentioned organified this by the way It should our sponsor and you don't even mention them son of a bitch You could get a discount on organifi supplements if you go to organifi shop.com enter the code Mind pump. I was getting sick to the beginning of the week Got better and then we did this thing yesterday and now I feel bad again. Of course Yeah, I mean you got worked on hard. You got drilled in your job What a great Yeah, it was productive I was I like those I do too, but boy was I exhausted, you know, I get to a point I lost my voice a little bit. So I get to a point where I get tired and then when I push past tired now I can't sleep. Yeah, that's what happened to me last. Oh, no, I had to I was laying in bed you know, it's so funny some laying in bed and You know Katrina Has a lot to do with organizing all this stuff as far as our schedules and things like that So she always likes to hear how it how it went, you know, like how to go And you know, she works real hard to make a lot of these connections relationships and the and the timing and all that work out and Your answers were real short. Yeah, so it's We wanted 11 30 at night, right? And you know, I climb it we left early this morning. Yeah, and we're non-stop Yeah to the point where we did not eat it felt like two days. Yeah, we said we didn't eat Remember we got food for a second. They're like, oh shit. We're late Yeah, to to to fly there and back and do I mean first of all I've told Katrina before the max people we can do in a day is three because just talking to three different groups of people You have to be on for it's and that each one is a minimum of two to three hours So you figure, you know, you're looking at six to you know somewhere in that six to eight hours of Communicating with three different types of people potentially or groups is already like taxing as fuck, right? So I've always told her like don't push us beyond three in a day And you always and you typically have to travel to three different Well, and that and especially where we were for each person That was what was unique about this trip was normally we are somewhere already like we're in Austin for four or five days We're in LA for four or five that we're in somewhere for four or five days This one was a day trip and so to plan three people in a day was that was a fucking that was a day, man Yeah, it was cool though came home and she was like yeah, who does the Katrina how how was it right? She wants to know how how it went and I was like good good and And she's like and then she's like do you not want to talk about Mike? I mean we can I said I just you know if we get going into it I was like, you know how again, she's like, oh, I just want to I just want to make sure You know was it the trip worthwhile business wise was it was it business smart and I said no, no Absolutely was it was she goes why I just sound you sound like you're not as excited and I'm like well No, I'm it was good. It was a good trip She's like well was it was it was a waste of time wasn't it and like so she's just doing this to me and I'm like do you want to get into this or what and and She's like well I mean I just feel like and you can tell she was getting like kind of the upset about it Like you know because she works hard to make that happen, right? And then I hear I am like not valuing what she what she does and so I get that I'm putting this together, right? So I'm like, okay, you know, so I'd like light the joint. I'm like, I'm gonna have to smoke weed for this one So all right, we're gonna get in so I go um, you know, I babe when I talk to you So I go It's it's at the worst. I said it's a from a business standpoint at the worst It's a wash with the potential of being really really big really good And I said, uh, but we've done this enough times now You know that I'm just not overly excited about she goes Well, I just feel like you know like when you got back recently from Austin and wherever else we just came back from She's like you just seem way more excited than this time. I'm like, no, I think I'm just getting used to this now It's like, you know, the first couple times we did this. You're also you also came back exhausted as fuck And I explain that to her. I'm like I'm exhausted. I said you gotta remember like this was probably one of the more exhausting days We've had to do so, you know, I'm tired. I'm exhausted. I feel like we I just want to crash and I said plus You know, nothing has developed from this yet So for all I know we could all go our separate ways. Nothing happens with Univision. Nothing happens with Vinnie Yeah, like, you know, maybe nothing we do anything with the human garage Like maybe nothing goes beyond what we just did yesterday and for those reasons It's at least a wash because it was good relations. It would it obviously gets us out there still content Yeah, good. What exactly good content. Oh, and I said to her I said, you know, human garage guys brilliant minds I said that's great always great for us boys to yeah, we definitely learn stuff Right be communicating with other, you know in very intelligent fitness wellness minded people I said so from a standpoint like that if we're looking at it like a numbers that way, I'm like, okay It's it's a wash right now But it could be huge and I said I just don't get excited about that stuff until it happens. It's like so Yeah, no, I'm so jaded So It's cool. Yeah, she was But it ended up turning into an hour and a half conversation, so I was up till fucking 12 30 last what a great What a great trip though. I mean you was tired. We were it was super fun. Univision awesome. Yeah, that was great How about that studio? recording studio loved it. We all had envy on but it was cool meeting like You know, we've done lots of podcasts. We've been on other shows We've met lots of people, but it's always a treat to meet a genuine fan Yeah, you know and and Liz was she's a genuine fan. She's listened to every episode every single episode So when we're talking to her like she's asking questions and talking to us and she knows the whole journey that we've Specific things from yeah from episode, which is really I really really really appreciate that when you find someone who does that because you You know you we do what we do and we put a lot of our our heart and soul into it And when you see someone that it resonates with in a positive way It's really nice. It's interesting to see what she's trying to do too because You know, I thought I when we first got set up like I like what are we gonna do at Univision? Like I can't speak Spanish like this is not gonna go well right But when I when I realize what she's trying to do and the the battle that she's fighting right now is That she's she sees what mine pump has done the message that we're giving she says that she feels like Univision and just Most of the the Spanish networks are behind in this message like just no one's giving this message They're like she feels like they're five ten years behind us And so she wants to kind of be that in general. It's just it's the it's the that community the Latino community in general Is not yeah, you brought up to her like with the sodas and obesity and diabetes Yeah, like if you look at like our closest one of you know closest neighbor Mexico If you look at the obesity epidemic there You will see one of the fastest Growth of obesity and just starkest contrast within a generation or two that you can see anywhere else part of it Was the the introduction of highly processed foods of course accessibility to foods, but then the the processed foods to the point where soda which was not which was never consumed like You know a couple generations ago. They didn't have soda soda now It's it's it's a staple with almost every meal just regular soda either This is like extra amounts of sugar in that soda it is and diabetes is has exploded there And so they're just starting to learn about Like nutrition health because it was not really a concern before the concerns before were very different And you're just seeing this just just rapid trend and change and so she's really trying with her podcast to make To to convey that like proper good nutrition advice good fitness advice. Yeah, it's really cool Yeah, it's very cool I normally don't like to go somewhere where we The host doesn't have headphones for us to like listen for feedback that got me. Yeah, I was weirded out by that Yeah, but I was surprised that normally I'm like I don't like that at all But it wasn't as it wasn't bad with that that played the way they have that thing set up. It's so Conversational the way it set up it felt so easy to just kind of talk give her props I think she's been listening because of our style and like what we kind of try to coach our podcast like Just start recording and let's just like flow it was she was recording everything before we even realize it And I was like, ah, that was awesome. That was awesome. We're a bunch of assholes I know I'm notorious for that. Well, I mean, but you know what though? We like to be coached, too There's right. That's what we learned. So I feel like to it's better I'm glad you said that because I feel like I come from a good place when I do that I know I have a habit of doing that. It's not like I know more than you It's that I I appreciate someone sharing knowledge or information Yeah, he's always dropping bombs Tom bill you Mike Matthews when we met with him receptive to that Yeah, these are all people that it's like we sat down and they just took they just taught us right So I feel the same way, too Like when I when I we get into situations like that, it's not me like Trying to be in control or tell someone to do it's just like fuck dude. This was a game changer for us This has helped me out when when you do this if you do this it makes a big difference with your audience and it helps out And so I think I think for the most part I feel like most people receive it, but I know sometimes I have to be aware of myself I know I can come off like I'm telling you And I know that could be annoying because I know like I don't like there's I say this all time to people that one of my biggest pet peeves is someone who's trying to tell you how to run a race that you're already beating them at you know It's like oh my god. It's so annoying right when you get when you get that way too often though I guess that's where the frustration come. Oh god. Hey, but you know what though? I'm sometimes you learn something even from people like that. Of course. It's true Yeah, you can't ever be can't be closed-minded. You always know Just want them to have the same attitude. That's all. I just get quiet with people at that one I'm not normally a quiet guy and if you I should always be your red flag though. What's going on in my oh, you know It reminds me of you got five downloads It's almost like the story that Vinnie was telling us when we were meeting with him I said when he was in the gym Oh, yeah, and there was that like kind of buff chick and she comes over she's spotting him And he just had shoulder surgery and he's he's so he's barely lifting the bar And she's like like that coaching him on how he should work out and what he needs to do with his diet this and that He's just like okay. That's cool. Whatever. Yeah, she has no idea. She's talking to like yeah Like the celebrity that takes a lot that takes a lot of humility to be able to do that not a lot of confident Yeah, you have a lot of humility a lot of confidence to be able to Let people kind of come in and say that happens me all the time Yeah, you know like it orange theory that girl like coaching me on how to do a proper press with the TRX Ben pack is like, you know coming at like my form for like hypertrophy training. I'm like, yeah, of course Bring none like coach me. You know, it's all good. Whatever, but it's like I know anyways But you just have to kind of receive it, you know, you got to like realize it. I'm humble and I you know I'm here to learn too, but I know a lot. You haven't that hasn't happened to you. That hasn't happened to you lately Has it had that no one's done that nobody stops you at the gym No Like sometimes it's just it's just weird how it randomly. I would be hilarious, right? So walk over correct your form at the gym. That'd be a lot of you should try a Should try a grip like this You know one time one time there was a member doing just I don't remember what it was It was some exercise in the form was all fucked up when I was a trainer And I walked over to him and I'm like, hey You might want to try it this way and I show him a different way of doing it And he had broken English and he goes you don't look like Arnold and he turns around does it his old way I'm like you motherfucker Well, you know what I used to look when I was competing I was competing with all these I mean I was working out a lot and around a lot of these other competitors, you know So they all look fucking great and awesome and we'd work out they would just oh, you know, let's do this I want to do this for that and I'm like, oh god for this thing to help for what reason and stuff I'm like, no, I'm gonna do this and then they all wonder like why I didn't want to work out Like everyone's just like, hey, what day you were going to do this? I'm like, no, it's cool I'm doing my own thing, you know, and I just don't like having to explain myself every time I go this is what I'm doing Okay, it's like if you want to join me you can join me But you're not going to convince me why you want to go do this exercise for the fucking reasons You want to go do it for because I'm gonna get into this dude speaking of working out You know what I'm starting to see which is a good thing and I try not to get irritated with it It's because it's actually a good thing Are you guys seeing what I'm seeing on instagram and social media right now with a lot of these like fitness gurus who are now starting to promote exercise frequency or workout frequency Where they're like full body workout spontaneously all of a sudden You mean a doctor obvious? No, yeah, there's doctor obvious and there's two doctor obvious's and doctor integrity is the other one Who now are promoting like full body workouts and this may be more better I like doctor I like I like you given a gym doctor integrity I didn't think that's great So we got we got we got gym gym will be we'll call gym Doctor integrity doctor integrity and then we'll call we'll call muscle phd we'll call him doctor Doctor obvious doctor obvious doctor obvious and doctor integrity He's been posting we should can you have a dude doctor designer create some fucking characters Please waiting to have yes, please tell me those are great characters a lab coat doctor obvious Where's a lab coat and doctor and doctor integrity glasses and yes Yeah, because like now it's like all of a sudden I'm reading like all in fun for all you fucking people that are Whatever armies hashtag Listen, here's the here's the thing when we were first started mine pump and we were promoting full body Workouts and frequency we had a lot of resistance from this world. We did we got into debates and discussions about No, it's better to do with the body part split way and well If your way is better than why are all the bodybuilders training this way and this and that and the other And we were arguing with a lot of these people and but they're starting to come around part of it is because The science is really starting to catch up I don't know how many studies now that they've done that have demonstrated that if you do If you compare two workouts with the same total volume, but this one over here has more frequency You know, the words they split up the volume. It's just superior. There's like several studies now that are showing this So that's part of the reason and the other part of the reason is I think because of the internet because we're not the only one that's that obviously have we didn't invent training this way. It was the way people trained before steroids But I think with with the internet in the way information spreads People are sharing more of their anecdote and more and more people are trying to work out this way Yeah, to the point now where I'm seeing well, you're seeing it in like magazines and everything too. Yes Nations you're you're even men's health like is talking about these we know they're mind public abandoned the body Heart split and all this kind of stuff. I'm like, oh really? I know I'm gonna start. I'm gonna call t nation out on the show. Why I'm just gonna say it But we like them. No, we love them. Yeah, great reveal yourself, bro Where you get your sources? Say what's up, dude? Let's go grab lunch. Yeah There's a big curtain. Yeah Reveal yourself Let's kick it dude, like I like a lot of shit you say most of the stuff that they put team up You know, I mean most of the stuff they put out is is awesome one of the few sources a lot of it is Yeah, most of it if we do it right instead of you guys dropping stuff right after we talk about it We can just collaborate you can drop it together I'm glad though that this information is now starting to get out because It's better people are Getting a better shape. Well, that's the point of why we're doing this. Here's what I'm waiting for Here's what I'm waiting for. I'm gonna do the clap. You know people got annoying when they talk What here's what I'm waiting for who if you knew do you Here's what they people argue that was on like maybe what movie was that with any murphy where you played all the different characters You know when someone's arguing and they're trying to make no not that but we're like, let me tell you Let me tell you anyway. Here's what I can't wait for I cannot wait for variations of trigger sessions To start getting fucking put out there and for people not to call them trigger sessions. I can't wait It's gonna have it's already happening a little bit. I'm seeing people talk about and reference different things Maximizers. Yeah, whatever. Yeah, but it's a trigger session molecule We did it first, you know what or first ish. I think we need to make sure someone else did it first I don't know about it though. Charging session. I don't know. Do you do you something not like that? You know rich piana talked about feeder sessions. Someone told me about a long time ago So I don't know if that's similar But definitely the way we talk about trigger sessions the way we present it I don't know what we do it. I thought rich piana had the same science to support his His purposes. Yeah, I don't know maybe But uh, anyway, um, I can't wait because I guarantee you that's gonna be a thing. Everybody's gonna start doing soon as well Electrify session. Yeah. It has molecules. I think that and then uh, I I'm waiting I'm calling and waiting for the revolt on the II of ym pendulum to swing back Because it's I still think it's on the rise, you know more and more people are finding it and it's working and yeah Oh, yeah, absolutely. Definitely. So you think it's gonna you think it's gonna swing so hard everyone. Oh, yeah Oh, yeah, you know it was interesting to me the video was talking about you know with crossfitters and and you know How much like they're seeking out like doughnuts and you know all these like like high sugar type foods and stuff because they're They're so depleted, right? It makes so much sense to me like why that's part of the culture, you know, it's ingrained It's like deadlifts doughnuts all this kind of stuff There there there's literally eight million II of ym tags And the very first picture that opens up when I the very top top post is a cookie butter Oreo cookies So I it it will it's gonna swing and I know like the the ones that like to support it are like Well, that's not what it stands for and you know, you got to count the fiber still and you get net carbs And you know, they and they don't you mean you mean eating healthy. Yeah, yeah, right So I know I know there's there's camps at like at the at the end of the day. It's uh, it's Here's the trend that I'll predict right now that I've said before must say again so that people fucking solidify that we said it Uh, you are going to see a trend that it's because we've already seen the demonization of carbohydrates fats Just wait the protein one is coming 100 percent. Oh, it's a good call a ticket call guarantee you it's going to be like Oh, no eating too much protein, which you know if you eat a shit ton of it It's definitely not the greatest but you're going to see protein fasting become a thing The problem the the the argument that I had with that and I'd had this with you when you first brought that up almost Fucking two years ago or whatever is We're We're still it's barely hitting mainstream now that like you're seeing, you know Nestle Nestle adding it to their things like so that's how I know the backlash is coming when I see Like high protein coke or whatever. Yeah, then I know the backlash is oh, see that's when your parents know your favorite bands Like you're not cool. I think the opposite I think that there's an analogy when I see companies doing it like that It tells me that it's going on a run for a while. If it was a stock. I would be telling people to buy right now Here's why I buy the protein stock. Yeah. Well, it's it's it's already high though. That's what I'm saying Like oh, it's high, but it's gonna get higher. It may be remember you want to buy buy low and sell high So it's already high. Well, you would have bought okay in a perfect world when you and I argued about it two years Go you would have bought when I said yeah, then maybe maybe it's gone up. Yeah, maybe oh 100% It has but I definitely think the fall is going to be it's going to be interesting because I can already see it with Because the popularity of uh fasting and the popularity of ketogenic diets the reason being is both of which Site science that show health benefits And some of the health benefit that comes from those people need to know is the avoidance of protein Because you get autophagy or accelerated rates of autophagy, which is programmed cell death Or getting rid of you know, uh, you know waste or whatever in the body Uh, that is accelerated because you're avoiding both carbohydrates and fats because when you um, excuse me Carbohydrates and proteins not fats. So, uh, both of those citing that science So that's one of the things that's going to fuel the whole Oh, you know, you need to avoid protein sometimes and protein fasting is a good thing and and you know You don't have to have high protein everything we think about like intermittent keto diet Like well cyclical, right? That's like I feel like that's what it's just gonna evolve to Oh, you think so? Yeah. Hmm. I came up with it because it's like I mean, it's such a hard diet to maintain for a long time. Well, we're watching You know, I mean there's the we and we called that too was the keto crave. I mean, well, that's why I think it's It's already losing momentum. We saw we saw that everyone the way remember when we said about supplements with it Look at all the I mean everybody's putting ketones. Oh, yeah keto supplements are crazy. Well, I bet you I would love actually to look at that. We should look that up. I'd like to see where how much It's been on the rise in the last six months to a year So I I came up with a diet idea the other day just for shits and giggles that I 100% you did wait a second Wait a second before you share this you did or is this one of those things where I shared this and then you turn around Okay, let's do this for sure. Remember what I said. Let's hear. Let's hear. So right now. Like well, tell me what you said I don't know Justin knows bro, he'll know Something that I would never put out. Okay, because it's not It's a it would be like, uh, it's a hook. You know what I mean? But if I if I had less integrity, let's say I was doctor integrity if I was that guy I could I could fucking put this together and sell the fuck out of it because it's got a tagline on it It's got a hook and and I could I could definitely take science to support it I could get some science to make it sound good. I'll call it the every other day diet Don't eat whatever you want. Just eat every other day fast Three days a week for maximal health and whatever Easy I could fucking write a whole book on that shit. You guys are pissed off I said it because you want to make that book now Fast three days a week and then eat everything every other day the every other day diet every other day diet I know that I would sell millions just to the title alone. It would be controversial He says people should need every day and I'll be like, well fasting actually has been that is that it has nothing to do with I was thinking that that is uh, that is a clever idea Eat every other day, but we both know that wouldn't be ideal to teach people that. No, that's why I wouldn't do it Like I said, if I was doctor integrity, I would red tape. I would do it red flags But I have too much integrity to do it But but but maybe we could sell the idea to doctor integrity Become partners with it. Yes Because it is your idea, let's build the IP Listen watch someone come out with that shit now like in two years from now Who was it? It was it Jason Allen Scott. He was talking about like stealing the whale blubber diet or whatever Eskimo you wanted to take the keto diet way back when we were talking about it originally and he's like that's how that's how Inuits eat yeah, and it's like, you know, we're brilliant breakfast whale seal blubber Lunch I wanted to do one and I would do my diet and mine's probably less What's that? Don't say we're gonna say that if you're gonna do it Yeah, it's I'll give away the idea It's something that I would well I would share with people because you know what if somebody else came up with it I think it should be shared I was starting to mess with it when I was tracking and just fell off The me tracking and getting ready for this Olympia weekend that we didn't end up going to and that was Rotating your foods and writing a diet. That's more about getting Getting the what you need versus not like restricting everybody He's already talked about this on the show. Yeah, I've already I've already mentioned this before It's not like a big secret. So it's not Seek out instead of being restrictive. Yeah, there are no restrictions. No restrictions aim for these things Right and it would be more like that and I and what would take the time in rotation like I need this Right would to go through what's the opposite of the word diet? That's what it should be called backwards, right? Tide. Oh, yeah Tide Not that literally The tide diet Follow this tide This sounds like detergent. I don't need that. Yeah. No, it is detergent, right? No. No, I think that would be Um, it would take a little bit of time to and thought to to actually draw it all the way up to make sure it was Well put together, but I think it would be a really cool Uh strategy for people and it's kind of how I coach people anyways I want to do have you hit your micros bro Micros yeah, micros just all focused on micro We do like a knockoff on it if it fits my micros. Yeah, and it's all just nutrients just nutrients and minerals It's it people like like what the fuck let's just take vitamins there. Yeah, exactly I lost 10 pounds and then you lose a lot of weight. Yeah It was hard coming out of that And what do you stare at the sun? What do you think some of all the diets and stuff that we've seen? What do you think some of the worst like gimmicky fucking things that we've seen? I've seen I've seen the celery diet before cabbage diet They're always on some good morning america bullshit Isn't that crazy to think about that like Though some of the worst ones are the ones that get the most traction bro Here's the formula cookie diet remember that one. See here's the formula to to to selling a diet book and making millions of dollars Make it crazy as fuck. That's it. Make it crazy and name it something That's ridiculous like the pizza diet guaranteed. Hello people Well, this is and this is why your idea is actually really good. I know it is. Yeah, I know it is I just have too much integrity can't we we can't do it with I feel like we could do The every other day diet would sell so much bro. We just got to caution people and think of the science I could put in there That's all fasting science. You have no morals Dm and I crushed people in debate I would go on a show a fitness show and they'd be like, how could you tell people to eat every other day? Maybe like, do you think our ancestors ate every single day? Yeah, this is how we evolved to eat I could sell it. Yeah, I just won't do it because it's bad. I have too much integrity like I said, right It's not it's not actually it's not like out of that He's too long. I'm slowly closing myself over here on how we could do it, right? Oh, this is so many dollars because if you if you because okay, let's talk about the bad of that About the don't if you're being if you're being the don't eat every day diet. Oh See now don't you can fast one day? It's not negative though. Yeah, like Well, we know your other ones. I mean, I know how about the how about the The one day a week diet something like that. There is one like that. Actually, there is a bitch There is a diet. There is a diet actually and you know what the every other day thing? Okay, this diet actually nothing you said I like the every every there is a diet that actually promotes this eating once every four days or something And you can just go to town on that fourth day, but it's every every it's here's why it's a brilliant diet Beach eating. Yeah, let's do this. Here's why it's a brilliant diet. This is why it's so awesome It's controversial It gives people the permission to eat whatever the fuck they want on the days that they eat people love that Like, you know what? I think I have enough, you know, willpower to not eat. Yeah two days a week or whatever But if I could eat as much as I want on the we got to highlight the the negatives That's why I hate the fucking term cheat day to And that's all the focus on the entire day. They're just like they're horny for that day to come We could we could have it we could create another here's another diet we could invent It could be a diet that has the approach like this You know the story like you get caught smoking cigarettes by your parents or whatever Your dad takes you in the garage Yeah, your dad takes you in the garage and makes you smoke the whole pack So you get sick so bad and then you never want to smoke cigarettes again because now you've associated that horrible feeling Eat a pizza and I have to eat like 20 Maybe maybe we construct a diet where people list They're like they're they're they're foods that are their weaknesses and we go okay in day one You're gonna eat called exposure therapy Yeah, you're gonna eat as much cake as you can or eat cake until you throw up until you throw up And you do this with all the foods you want to eat and so people are gonna be like oh cool I get to do that and that might actually work. Yeah, you know what I'm saying Dude, I can't I've already come up with two diets now. I can't believe how many people um Say gary v in the top five for the most If I said are you talking about your post? Yeah, the star first you have to enlighten the audience unless he's like So I did a post I did a post. Yeah pick your your starting five You're building the ultimate successful business. Who's your starting five and what the eight were the five people you would have Yeah, yeah that you'd have run it run this sucker with you, right and A lot of people have put gary v And I feel like it's all these young guys a lot of these young guys He's because because he comes across as he comes across as like I mean the super business guy and he is excellent But I don't think he's been around long enough To be in the same category of people like elan musk or you know, or opera went for opera went for Any of those? Yeah, that's why I said I don't even know and that's why I was trying to think but that's their exposure Like you ask a young kid, you know, he's just popular right now Like they're not even a think opera not knowing that that woman is not only a billionaire on her own Created out of nothing, but she also created Many many many multi multi millionaires on her own herself. She created one of the best communicators out there Just a brilliant woman. Yeah, my my list was My thought process was I was looking for brilliant minds, you know Work ethic and then influencers to sell the fucker, right? So rock and opera or who's selling my whatever it is Do whatever we're doing, right? They're moving it, right? You know what I'm saying with their their power their influence Um, that's that was my thought process on them and then elan musk bill gates and um, jeff basos I feel like or I mean dude, that's you're talking about the Billionaire brilliant minds at building businesses and industries, right? I think that I like how my mind pissed a couple people off Well, you know, it's funny And I love that you you challenge you you fired back because it's like of course Because you say donald trump everybody's gonna be like, oh my god. This is the politics thing But it's like take out that he was a president. That's the thing. That's the thing you have to take that out and Uh, he's forget about sure one of the most respected businessmen and businessmen in the world in history Forget about like you're you're that's a thing like I'm not looking at people and thinking like who I like and who I don't Like right or this isn't about whose values you're lying with no, no, no, I'm looking at pure business person and Donald trump whether you like him or not, okay, and I'm not the biggest fan of donald trump I make that well known, but whether you like him or not This motherfucker has done some crazy shit at crazy odds Several times in business the guy went bankrupt And came back and became a billionaire again After creating, you know out of you know a little bit of money turning it into massive amounts employing all these people But then here's the part that's crazy and this story People are going to tell for the rest of human of american history Here's a guy that nobody wanted to win The president the presidential election nobody nobody wanted him to win republicans didn't like him either A lot of them are kissing his ass now, but nobody wanted him to win And he goes through and so to the point where he was made fun of By everybody on tv laughing whenever he'd even say he was gonna run media against them everybody and he fucking wins It's like this guy is I would hate to go against them for any so what are you? He's pretty crazy. It's just crazy. I would hate to go again. He's like Against like every odd possible dude. It's a crazy. It's a crazy story What do you what do you have to say though about isn't it weird? Okay, so I don't know how many comments it's up to now I think it's up to like 70 something on my page or whatever so tons of people have already started to engage and do this the two most You know Consistent comments that people are saying is either one Commenting and giving you shit about the trump, which okay, that's one thing. Sure. The other thing is the gary v So and both of those I feel like are heavily influenced by social media and yeah, and so Well, that's the thing I said because he's like, you know people having an issue with trump Trump has hated a lot now because he's in politics before that a lot of people didn't talk shit about him and he was Everybody seemed to like him. I think it's when you go into politics more stuff People liked him to fucking vote him in his president. So he's not that hated. I don't know man. Like I said, it's it's crazy There's a lot of my point though is that like it's crazy how much social media influences everybody that that's the two those are the two Most consistent things that you're seeing on my my post right now is This these kids that actually think that Gary they live the most is even in the conversation of the top five and that Donald trump Is unbelievably how could he be so that to me is so polarizing right there You would put gary v in your top five right here and you would actually and some people would actually argue and debate that Donald trump thing and it's like what is feeding that? Yeah, what is feeding so that the mind perception, dude? It's right. It's all perception Yeah, it's like and that couldn't be such a distorted perception right there The fact that you think again, what's gary v worth 50 mil? Yeah, that's not like that's not respectable or anything like that But it's like and it's it's just you have to have that didn't he didn't he get long history Didn't he didn't he inherit a four million dollar wine business? I don't know He oh, yeah, no, he took it from a formula. He took a four million dollar wine business to a 60 million dollar wine business But he inherited a four million dollar. I mean not to take anything from somebody. No, there's no doubt He's about and anybody who's been that's built a billion a million dollar business knows that the difference between going from Zero dollars to four million dollars and going from four million dollars to 50 million dollars is a whole different monster That's the thing and most guys that have actually done this will tell you that Going from five to 50 million is actually easier than the zero to five 90% of businesses do not make it past their first year So Fucking a getting from zero to four million is the real win. That's the first big big fuck, you know I have to take and I know I got a lot of gary v fucking lovers out there. I love the guy He's fucking badass But I'm just talking about the perception that we have that the fact that that many people Would put gary v on there as their top five if you're going to build a business No, I'll stand behind that like that zero to four man Like that's what impresses me the most in in you know when I'm thinking about like Business people are like who started it from absolutely nothing right that is such Like an accomplishment. I I can't even like I know first, you know firsthand like what This is just just to get into like, you know the hundred thousand into this. It's just so so many odds Stacked against you according to according to wikipedia v is worth 160 million. I've read 160. I've read 60 and I've read 10 So he wrote it You know what the less though still not to knock 160 million still it doesn't scratch. It doesn't even it doesn't Blow it here. Let me be close to fucking bezos bill gates fucking elan bus learn. He's killing it Yeah, he's definitely doing all that respect love the dude, but I what it is is that He's probably one of the best right now at communicating to the millennials and the younger gender and what is the youngest one z Yeah, he lives in that environment. He lives on the social media format He's one of the forward-thinking business people right now. So I would give him all the credit all day with that Here's something else you want to consider however hard it is to go from zero to a million or to four million It is extremely if not more rare and difficult to go from millionaire to billionaire They are very very few billionaires in the world. Yeah, it's very so You know someone you you you make a hundred million dollars. You're obviously an incredible success But to take a hundred million and turn it into a billion Well, now you're a genius Very very few people who've done that themselves typically what happens is they'll like if gary v has kids that then become And they'd be develop these dynasties that then to turn into billions But you've got some guys who start with zero or a little bit of money and then turn it into billion That's a whole another level. Well, yeah No, no, no and that was my point and I but I think that don't you find that fascinating though that When you look at the feed and you pay attention to like whatever one's saying and commenting You know to think that you had a bunch of people that were fighting you on the trump thing You know, and I don't know what is what's trump's net worth billionaire. Yeah, right. He's a for sure billionaire Right, so, I mean you got you got someone that is a billionaire and been killing in business for many many years And to argue that is crazy to me, right? Especially if you're putting people like gary v in your in your top five So I think that's I think that's fascinating like and you know, I'm a fan of both I think they're both badass dudes and we're it's just a fun discussion to have And I what I find interesting is the perspectives that people have. I think that's really cool. I think it's and it but it's also Very dangerous and scary to think that how how easily it's always been that way how easily like we have but it's Not like to this to the level it is right now The way we the way social media has influenced people now is is Nowhere near what a media was 10 years ago with tv and radio We're influencing people way more at a faster rate and a larger amount Of course due to social media than what we were so that didn't exist 10 years ago Well, I mean what I mean is we're playing a new game what I mean is you know false perceptions False ever since I mean it's always been around but especially when media has existed Which has been around for a while now where people will say something like like think about it this way like Even even today you can be a social media celebrity You could be someone on instagram that's got like tons and tons and tons of followers You walk the streets and you get recognized like crazy You could be a celebrity that's from the 90s that people don't really remember anymore at least millennials don't They don't recognize you but you're worth way more fucking money There's a lot of these instagram celebrities that have like tons of followers or whatever. They don't make shit and I'll tell you What to call myself out? You know you could argue one of my five by putting the rock in there right because he's not fucking I don't think he's worth a billion dollars. No, I think you put him there for his social media Well, I he's just gonna keep rising. Exactly. I'm looking like he's a monster. I'll tell you why I picked him I picked him. It's my heart pick, right? So he's my man crush in the first place So that's definitely a heart pick alone But I mean they've said that this guy could run for president one day and in one day in in the near future Because of his likability. So and he's on the rise I think that if I'm looking at my business and I'm marketing in its felony it like him and Oprah are my My two that are going to move my company, right? Like I have my other three as my genius is behind it Yeah, I had Dana White as one of those for me, right? That's your that's your I thought that was very suspect of you Really? I let you go on that one. I was gonna I was gonna get after you. I'd like you to explain yourself I'll explain that for mainly explain yourself son Promotional like because I actually think Dana White. It's kind of a dumb dick, dude Bro, he took a he took a company. I was bleeding And he fucking made a crush you think so. Well, he's a big part of it Yeah, he's about three percent part of it actually well The work that he did 90. See this is what I think I mean the frutitas are the the brains behind those right? Definitely, but well, there you go then that's enough said enough said right there Dana White's interesting character He's I could see where I could see where the red with the rationality. That was okay Let me let me retract my would I say dumb dick that I fucking trust? That's me stern shit up. Yeah, so I like Dana White also But I'm just saying like on that like yeah, that was more of a fun pick I I'm kind of in agreement with you. He's not like a super powerhouse in comparison to like some other picks that I had But like, you know, I liked him is like the wild card in in the group That is a wild card You know what I mean to like to to get like more exposure and get things out there and like move and shake Shake things up and be sort of the pit bull of the group. Uh, but yeah, I liked uh Uh, I liked Oprah, of course like that was like one of my top picks too for sure Elon Musk Um, who else did I get I got mark Cuban in there? Oh, I liked your mark Cuban pick So you made up for that Yeah, because I mean mark Cuban you get minus points for the the for Dana White, but the mark Cuban pick I would like to he's a deal maker man. That guy is savage. Yeah, I love I love, uh, you know Watching what he does and brilliant businessman. Yeah, he's he's he just sees things like, you know He sees trends and he sees these things and he he just makes things happen, man So he's he was definitely a top pick for me. Yeah, I uh, I really I put down because obviously I had to be people who are alive Yeah, you can't pick. Oh, because Margaret Thatcher would be in my Of course for for women because she's never watched her videos for debating. She is like a gangster Like she's the fucking destroy people. Yeah in debates and like sharp So, yeah, no definitely my style for sure that 100% she would be she would be ceo If I could do all time like I just I'm such a fan of Margaret Thatcher And I think that No matter what too, I called out people that didn't have any women in there And I'm like, how can you not have a powerhouse woman on your top five team? Like I just feel like you have to have that I feel like if you're going to build the most ultimate business right the biggest business in the world Like you got to have one fucking least one power I would argue I would even argue maybe maybe not so much now moving forward, but definitely, you know in the past Even if you go back, you know 20 years or so That some of these powerhouses these female powerhouses. I would even for example opera I would even uh suggest that she's Top because you consider the things that her the odds that were against her especially when she first started Yeah You know considering the fact that she's a woman that she's a minority those two factors, but also the Poor she's not the super attractive You know, it's like she had her sex appeal that was selling her In fact, she was told by people that she couldn't ever do it because you're not attractive Um, you know here she just did it on she defied odds She didn't not only defied it but fucking crushed it and then She finds talent. Yeah and turns them into mega them into gold Like dr. Oz dr. Phil like those are her dudes and her vision to start her own network and do her I mean she did so many things right. She has incredible vision. So ridiculous. Yeah Like you're talking about a genius that I think is among the best ever honestly. Yeah, sure I mean if she were like a she were a dude I mean, what would she be doing now? I mean consider like I said like all the things that were against her Especially when she was doing it back in the 70s and 80s you go through some of these I was going through and like I got I just chuckled at some of them the ones I mean people put J cutler Like he makes really good sups Yeah, I was like for a bodybuilder. He's pretty good. He's a pretty very very smart businessman for a bodybuilder in that world Which I don't think is a hard Yeah, I don't know You know who are brilliant in that world if you want to talk about brilliant business people in the world Of bodybuilding fitness, whatever like Joe Weeders. Yeah, the Weeder brothers. Yeah, okay. Okay. There you go Like if you want to talk business you want to but and even them I wouldn't put them in the list But they're like, you know for the business inside of fitness they invented it, dude Yeah, no, they did they did think about how brilliant by the way the Weeder fucking brothers were they Single-handedly made bodybuilding a thing. Yeah created magazines to What I was like, how could you how could you question Oprah? It's not even but I know like I was saying about the Weeder brothers. They created these magazines These magazines they created to sell their athletes and their supplements And then ended up selling magazines as well brilliant brilliant man in that world I don't think there's anybody you know who else is really smart in the in that whole world Brilliant bill Phillips. I thought you're gonna say well bill Phillips Well bill Phillips was a marketing genius genius. Yeah marketing genius for sure Like he took yes, which was shit when he took it over Yeah, and turned it into a lot of people don't know that a lot of successful fitness businesses now Modeled a lot of what eas did and he bro. He invented the whole like that the body for life challenge. That's his deal and They are actually up there still with one of the most successful supplement companies and you don't see them anywhere You don't see them on tv. You don't see advertising. They don't sponsor any bodybuilding athletes None of that bullshit and they from a dollar year over year They are one of the most successful supplement companies still today And you know why because they had the one and you can tell that this and this is the vision of a true Business man or woman and their company is Like right now you got everybody that's all trying the latest this that whatever they were working on forging relationships with companies like Costco Yeah, and when you get your brand in a in somewhere like stream. Yeah game over Yes, over game. I remember you don't even need to come up with the latest greatest everybody had a eas Fucking, you know bag it so I remember reading muscle media 2000, which was their magazine People don't realize this all these magazines really were created to Advertise to you the supplements that funded these magazines as well as other supplements But it was like it was like advertising, but information. This is how much they skewed People's perceptions of what was good for muscle building or not So I'd read these magazines and there would be like new study shows how vanadol sulfate increases Insulin sensitivity burns body fat now at the time eas Vanadol sulfate was one of those v2 something was one of their top supplements There were articles on creatine. There were articles on glutamine because that was another big seller articles on now Way protein, which was uh way protein was not popular. They created the game, bro They created way protein was ultimate nutrition. Remember ultimate nutrition. Uh, was it ultimate nutrition or uh designer protein That's it. Excuse me designer protein was the first big way protein. Do you remember that? Not only do I remember that I was I worked in a I worked in a factory that actually put I was scooping that into the bottles of designer. So I work. Yeah, this is this gives me my my so early years Of how skeptical I was about supplements I was skeptical about supplements before I even understood them because I was a kid 15 16 years old working in a Uh mixing factory for the so as a summer job And you know when we first started we were just kind of cleaning and doing stuff and then we worked into actually Simway lion shit and then working the hopper and doing doing this stuff. So I was responsible for Filling these jugs up of these massive massive things of protein and the amount of stuff that got like mixed or actually Oh, it was like There's no regulation. So it's about speed. It's about speed and and cleanliness and getting it quick like that It's not about oh whoops. That's like 1.5 or and oh cares, you know moving along, you know So we used to do creatine and we used to do uh designer way protein powder Do you guys remember designer? That was the first like way that people really bought And I know dan ducane who was bill phillips like buddy was the big guy behind it bill phillips drove a lot Of what you see now. In fact, I will venture to say The weeder brothers Invented the supplement market in terms of like muscle building fat loss. They were kind of the ones that pioneered how you sold it Then bill phillips took it to the modern. You know, it'll be awesome to talk to you about this when we get remember Doc Andy galpin. Yes. Yeah, so he's already got wealth of knowledge. He's coming here. Yeah, so yeah, so andy's getting up here God, what did he say? I don't remember what I was just talking to him. It's I think it's the first of october somewhere around there, Doug but remember no, let's remember to talk about this topic with him because Uh, he's one of the guys that we've met recently that blew me away on his level of knowledge in this area That knows the whole history. Yeah, so he would be fun to talk to And actually speculate some of the stuff that we're talking about. No, if you look at if you look at because this this is something that I find extremely fascinating because I was so Into this world and so into supplements and you saw bill phillips create kind of the modern Supplement way he was the first guy to create a supplement company that really made a shit ton of fucking money Then you had muscle tech Muscle tech really came in and started, uh, yeah, they they changed things up a little bit They sold a shit. Well, they did that they were the masters of the loading of fucking creatine So they they they created cell tech Which ends up being like all the flavor. They didn't invent that though. That was eas. Eas had, uh, Phosphid Phosphogen yeah, Phosphogen and HP. Yeah. No. Yeah, no They were the first ones to talk about it and muscle tech went on time then muscle tech took it and got uh, other bodybuilders what muscle tech did very well Is they and what Phosphogen HP didn't have or do they had just a plain raw when they went to muscle tech Then it was this flavored shit that you drank and you got like 600 calories of sugar or whatever it was In addition to creatine. So and it was all these yeah, and you were trying to gain weight So no fucking shit to put some weight on you. Well, so when creatine was brilliant when creatine I don't know how many jugs of that shit I bought you're right because when creatine was first really promoted and sold What you can think eas for that When creatine was first sold and that's what made them so big by the way because creatine actually works right When they were being sold they used to tell you Uh, theoretically and by the way, this is not Something that does anything for you This was completely one of those things that is fucking invented by the supplement industry to sell more product Dan ducane wrote an article about how Insulin spiking or spiking or insulin will drive more or shuttle more Amino acids nutrients whatever into muscle cells because that's what insulin kind of does. So he's like, oh, you know what you do Take uh dextrose with creatine and that should work. And so yeah, yes actually told people This is an advanced way of taking creatine is to take uh dextrose or drink grape juice We say drink grape juice. I used to mix it in orange juice all the time And then you're right then you had muscle tech come on and say, oh, it's already in there Oh my god, that made me nauseous Orange juice was you would you not to mix? No, no, it was grape juice. Yeah, you're right. Yeah, it was grape juice Grape juice we put it in and orange is something to do with the What was it with the citrus? Yeah the acidity from the the it converted creatine to carnit to like a like a byproduct That was bad for you, but yeah, it was grape juice because grape juice is so high in uh in the glycemic index Right. It was super high in sugar Right, so that was what they recommended then muscle tech comes out and then the next kind of revolution that I can remember in uh the supplement world, which was a it was a blip It was a huge blip because it went up Spiked lots of popularity then it dropped the androgens. Oh, yes It was it was the legal legality of because it was I took all those two Because it was gray mark chewable the chewable ones stick on your tongue ones a spray the fucking I'm talking about every pill Horse pills Andrew Andrew stenda down. Yeah, which yeah, yes I think yes was one of the first ones right because they sold it was over the counter It was all over the counter because because remember mark mcguire was caught taking it Then you had the designer steroids and one of the first ones was God, what was it by halodrawl was one of them super drawl was another one. Yeah, these were the first big test one or whatever yeah, and uh halodrawl was by gaspari Gaspari, uh, also made, uh, god, did he make super pump 250? I don't remember but is that's what made pre-workout this load isn't gaspari connected to somebody else too Though then he didn't wasn't he a pivot off of some other company or disney connected to somebody else God, I don't remember. He just come. I don't remember what they're I don't know their history as well made super pump 250 It was gaspari. It was gaspari pretty much invented the pre-workout market That was the next big like evolution in supplements. I wonder if they would be that'd be a great interview We should put that down also as a cool interview is to talk to them as to see if they had the foresight Dude to know that they're dry. Let me tell you something right now. Hmm. You want to talk about brilliant marketing? Okay, whether you and look everybody knows my stance or our stance on pre-workout mixes and whatever the bullshit But you have to admire the marketing genius He He's being a bodybuilder gaspari was one of the best bodybuilders of the 80s fucking shredded That's what he was known for second place to lee haney all the time probably One of the greatest uncrowned bodybuilders of all time up there with like flex wheeler and kevlar roney He knowing muscle building knowing that the pull of lifting weights He has the foresight to know that if he attaches a supplement that where he gets a supplement That he can attach to giving you a better pump because everybody loves a pump He's gonna sell a fuck ton of it. Right. That's what he does Then he takes pictures. This was brilliant marketing in the magazines. I remember it like it was yesterday after the pump Yeah before and after the pump I remember that he would take dudes and anybody who'd ever fucking had a massive pump knows what that feels like It's dramatic. Yeah, if I got a crazy pump the my before and after would look insane You'd post it and in the mat in the ads it said, you know, they drank, uh, you know Super pump 250 worked out look at the crazy pump they got and these are people with a lot of muscle They probably gave them a lot of water and carbs on top of it and you see this huge difference And it's just it's the visual set. Well, well, check this out. You know, how crazy is this? How long was that in the verbiage when you uh, when people would communicate about a workout? Like hey, how was your workout today? Oh broad. I got a massive pump Like that. What does that translate to? What the fuck does that mean? Did you build muscle today? Right, but it became part of the lingo, right? It became yeah, it became part of the lexicon Right was to talk about the pump in reference to how good of a workout was How brilliant and you attach that to a supplement brilliant because he knew that already and he also knew that There is some science that maybe the pump helps build muscle So therefore if we give you these nutrients that may do it or whatever There's some science in his product because he put arginine knowing it's a precursor to nitric oxide By the way, it's a horrible doesn't really do much for you But he's taking again a little bit of science and kind of and puts Fucking stimulants in there. Are you talking about the you know now? Are we going to the you know direction? No super pump 250 had that in there. Oh, it had the you know in it Super pump 250 had all the stuff that like no explode and all well I remember when that first he was the one that invented that first hit the market And I started diving into all of it and reading up on I'm like wait a second Like even though all these studies are showing this like what we still can't prove is that That taking that nitric oxide actually even elevates the actual oxygen that's in your blood Oh, that's the yeah that it actually is it actually But besides all that like he invented that you He put a stimulant in there. You've got these pictures of before and afters which are a pump Which are always gonna look crazy now guys are taking this supplement and they're like Oh, fuck best work out ever because it got you know 250 or whatever milligrams of caffeine in there plus other stimulants Brilliant completely. No, it was completely shaped the supplement industry all over again Oh, yeah chain it flipped it on its head because when you look at it was a whole new category Well, and we did this not that long ago, right? We did a list like are we looked up or googled You know the top 10 most sold supplements and like out of the 10 fucking six or pre workouts ones like a nice BCAA like are you kidding? BCAA is like when did that come I don't remember who did Now BCAA is old old old bodybuilding supplement that it wasn't BCAA's though. It was called something else Okay, so some of the oldest old school supplements you'll get for muscle building were Proteins protein powders, but they were they were typically mixes of like dry milk or something like that and there was shit But amino acids were some of the first Supplements that were like not protein and what they were initially is they were like desiccated liver tablets Or they'd call them. Yes, or they call them like Aminos 1800 remember these where it would just say amino. Yes. Yes And all they were were compressed Fucking protein into tablets. That's all it was like literally So like you're getting like two grams of protein or what is well not even two grams You could have just taken like from the way and just that's what they did. Is that what they did? Yes Wow, I didn't know that. Yes. That's so gangster. Think about it. Okay. What do you let me ask you this So it says six tablets is you know 1800 milligrams of amino acids Do you know what 1800 milligrams of amino acids is? What is it? 1.8 grams of protein. Oh, wow. That's what it is. It's 1.8 grams of protein 1800 milligrams of all these would say literally took what a like that would be like a tenth of a scoop Tenth of a scoop They're fucking smart and you remember we used to see those in this you'd see them at the supplement stores And they'd be like aminos 2500 or super aminos 3000 or it was just protein Like we compressed a little bit. We made them bigger pills Bro, I bought I bought one when I was a kid I bought one. Wow. I can barely remember those. It was super aminos 4000 Of course, I got 4000 because fucking it's more than 1800 and one of four I'm gonna go with the big one. Were they like horse pills? Yeah, they were fuck bro. I'm not exaggerating. Okay, they were Bro, this is why I can swallow supplements and shit so well because I trained myself They were tablets that were sure it wasn't all those dicks. They were They were tablets that were this long This long and they were that fat It was like for sure people died trying to swallow this motherfucker and you would end the serving of it was 10 Oh my god So and it would it would take what it would say to those big ass things and what it would say is take 10 in between every meal And that's what you did and it made the worst smelling farts of all time. Oh my god Those were the first like that's gnarly those were the first supplements, bro Then it was uh Then they would sell uh like like vitamins vitamins have been around for a long time Then branched chain amino acids Because studies were showing that giving branched chain amino acids to people in protein deprived states Or burn victims and stuff like that they got better results. So then they sold the branched chain amino acids That and that was a long time ago, dude It just got rehashed I got rehashed. Who was the first to really like start going crazy and like unethical with like the Transformations was that like zanadrine or one of those like Cybergenics cyber genics. Do you remember cyber genics Doug? Cyber genics in the 90s, dude. Do you guys remember these? It was a box that came with like Fucking 10 different bought pills and it would be like these crazy transformations And what they were doing is they were doing the bodybuilder and telling them to go To get fat and stop lifting yes, but then they flipped the thing I think it was like a standard for a long time and you'd buy this box Which I bought and was expensive like a hundred bucks and it came with A schedule of how you took these supplements and it was I think it was something like 10 different bottles of supplements and as a kid who wanted to build muscle 100 percent believed it would work because it's 10 bottles of supplement. Of course it's gonna work. It's fucking 10 bottles That's how i'm there. I'm huge. That's really the how we process shit like that You know, it's sad too. I was it makes me think of this when we were talking to Vinny the other day when we just interviewed him Is when we were because this guy how old was Vinny 50? 55 55 right so talk about and he's been working out since he was eight years old So what a cool guy to talk to who's been in fitness for that. He's seen all the trends Yeah, right. So we had a great conversation and we talked about supplements a little bit in there Not as deeply as we are going right now, but the sad part that I that gets me fresher And it's why too like when I even get into these debates with people online I just like I'm just give up. I'm like, I'm not gonna have this conversation It's like 10 20 years ago like this was even a conversation like we have it's gotten so crazy That we've got people debating over semantics like over the smallest. We're splitting hairs already as it is And then now we're like, oh, there's you know, someone will get an argument with me They're like, uh, there's this study this study this study that shows it work. It's like, yeah But bro, do you really understand what you're looking at what you're looking at? It's like when you talk about the order of all the things that you need to work on to be a buffer leaner better version of yourself You are like there's so much shit I can tell you right now that you can do or even arguing over like stuff like this Like here's the other thing the supplement industry does very well Is when there's when a winner is finally comes out So every once in a while a supplement will come out That is a winner in the sense that people either love them and buy them because Like pre workouts, they like the stimulants. They make them feel good and they're fun whatever or because they actually work like creatine Right, so now you've got a winner Then or protein powder. That's a winner right protein powder. I can see some value About all the different formulations and then what they do is they take a winner. They're doing that with creatine right now I get people inboxing me all the time like should I take this creatine this creatine this creatine or this Which one's better? I saw the mono hydra of 55 and I just want to like slam my head in the wall It's because it's because there's no longer, you know, I want to answer really like oh definitely don't take that one take this one I want to answer that way And you know, it's crazy. I know it would make somebody happy Like if I did that I guess yeah, they want I just tell them like oh no stay away from that one definitely do that one No, it's it's because that's like 72% better. Yeah, it's because the argument There's no longer about the argument about like whether they work or not. Everybody knows creatine works So now we're going to make ours away Right and then and sell it and then then we start getting into all the semantics of it and breaking down every little minute thing Look at protein powder. Yeah, you've got fucking protein. They came out with protein powder pre-workout Oh, no different blend for post-workout and then this is the nighttime blend because it's longer We talked about this before we went it up So, you know the history of before we even got connected with organifi And I remember like we almost started our own line and it was and we may one day right because I would love I still would love in a perfect world to me. It would be like we've talked about a fucking brown paper bag And just fucking raw way. Yeah raw creatine Yeah, it's pure as it gets no marketing involved. No, exactly. This is exactly what you get Cheap as we could possibly get it but also from a fucking extreme good quality. Yeah, exactly the highest quality Yeah, like I want to go straight to like you have to put it For cocaine, bro. We like we're it's straight. I went straight from Colombia And then put it in a brown paper bag And I even want the label to say creatine. Yeah, nothing else on it Way nothing else on it just and that's all it is one ingredient It tastes bland as fuck because it is bland And it says on it like put it in your refrigerator because this is going to go bad Right because we've added nothing to it. Yeah, it's just pure this Yeah, so and and I remember like we talked about this and I'm sure people are like Yeah, you should should have done that. Well, it's cost a lot of money takes a lot of focus To do something that owning or running a supplement business is a business in itself And we're still in the middle of building and growing mind pump And it's to me and I think the boys all of us agree that's just not a priority right now And so easier to go with somebody right now that has a message that aligns with our message, right? Like if you are going to take things here, you know Protein some green juice if you don't get a lot of your greens and veggies like some real basic Stuff that you know is coming from a good source, right? So that's kind of like I feel like you know, how or just use them for like use them for fun I mean, I there's there's herbs and plants and supplements that do give you an effect and you can You know play with certain things which is totally fine. There's nothing wrong with that. It's just You know, how much of an a how much of an effect you're gonna get when you're eating shit And you're not exercising or you're not doing the other things that are well to me I think that's what what has always bothered all of us is the the marketing behind it I mean it is what it is like does it help to take these Certain vitamins and minerals if you're lacking well, I think the next big shift in supplements Is no is the transparency is going to be transparency and sources like how right how organic it is how Good the sources how pure it is. Here's all these independent lab results that you can see that show you I think that's the next evolution of supplements and the ones that understand that Are the ones that I think are gonna It's such a it's such a bummer because it's in our in our industry and field. It's You know, if you have any goals of being a million a hundred millionaire, you know, that's where you're going that direction I mean, it's great. You gotta make a lot of compromise. I had a really good talk with uh Been packed the other day and we were talking about this this whole conversation I don't know. I can't disclose everything because I'm not sure what he's disclosed or not, but We did discuss all the different supplement companies out there and the type of money they make and this and that It's just it's crazy that like even a supplement company that none of us have even heard of You know, and you've never even seen probably is could easily make 10 million a year There's a lot of them. You have a lot. There's a lot of companies You've never heard of that make 10 to 50 million dollars a year and nobody knows who the fuck they are But because it's that easy that all you need to get is an x amount a group of five to 10,000 people Here's the thing like there's no doubt and This is the truth. We want to pill to solve their problem. This is the truth We already have a large enough audience if we came out with a supplement Oh, I this okay, so I mean we hired so I didn't share this with you guys You know, we tell a complete transparency on the show always that so, you know, we hired a Marketing team now to handle that for us and forever took us a long time because we were waiting for someone who had That could see our message that understood what we were trying to do we finally figured that out and We were talking I wasn't just gonna tell you about what we were talking about with him What were we just talking about about the We could come out. We have a large enough audience. Oh, yeah So I I was he brings up to me that he has connections and relationships with Supplement companies and we start talking about manufacturing and what that would look like in this net and I was telling him I said, listen We have all that I got all kinds of great connections for that we could easily I said right now We have a 10 to a 20 million dollar supplement business on our hands if we wanted to I said, but I don't want to do that Like I don't want we there's so many other things that all the boys and I like want to do for this this company That is more important to us to me that would be like and eventually I do want to provide that like eventually It would be nice to do that, but we're knows maybe maybe not, you know, I'm saying You don't want you're not taking it off the table, but it's gotta be gotta be aligned with us And what I and that's what I was explaining to him is it's it's we're not in that hurry to get that much money That what we're just gonna drop it out there right now It's like when when we have time and we can spend on like hey, let's talk about what this would look like There's a totem pole of priorities I think we we all sort of share a vision of where we want to take the company and then once we kind of You know start notching these things off that we want to accomplish it may make sense You know the future well This I think this is a cool discussion to have openly on the show too Because I think a lot of people don't think about this when they're going through a business that You got to think it's not always about like It's not always about roi Right, there's definitely if we decided to stop halt on all the things that we're working on and what we're trying to do Within mind pump and said hey, you know what we've got fucking 10 million dollars a year here right now We all let's let's get it. Let's put this to other stuff on the back burner Let's get that because we know it's there and if we spend the money We spend the time that we can make that kind of money It's like well, yeah, but there the that's such a small just like we talk about what it does for people You know to me it's such a small part of what our business should remember No, I don't want to be a supplement company. It's also never wanted to be. It's also we were driven by Our message and our integrity and what we really, you know, I guess success is great monetary success is great But there's the other side of success that we all consider to be very strong, um, uh, you know Priorities for us and that's the success and actually influencing The industry a little bit for the positive better behavior and better behavior and helping people Um to get to a point where health and wellness and fitness is is Is how they live and it's great and they love it and everybody feels good and so that's the other side of success I wouldn't feel successful if I made I agree tens of millions of dollars and I didn't achieve any of that Well, especially if we did it through my supplements that would I couldn't I would eat away at me like crazy It would eat away at me that it's it would become the most profitable part of the business, right? I don't want it if it does it won't be that's how I feel I feel like and that's why I told I was like I was a stripper to pay for college, you know I had to do it. I had to do it Yeah And if we if we do I guess we'll just be honest, right? We'll just put it out there Just tell we'll just tell listen. I'm doing this only because I'm trying to pay for college. Listen. Listen everybody This is what I had to do I'll help him brother out I mean, bro, we're not even finished with our website, dude Like come on like our website's being redesigned right now and that's that's such a high priority that that there was no, uh Marketing on facebook and social media like there's so many other things that are Way more important than doing that. You know I'm saying and so yeah, I don't know It was a good discussion We needed to have it is and I'll tell you what every time I meet someone like Liz who we met with uh in la yesterday And you meet like a real fan and they talk about How much we've been able to impact them in all these positive ways and all these very healthy ways Like that to me is like that is that is such a big part of the success that I want What was dope to hear her say that was really neat was to hear that You know her show Is inspired from what we did, you know, like it was it's literally is what inspired her to do that And and now and our message is carrying on through somebody else. Yeah, who's now influencing I mean, I don't know how different listening message with a similar undertone It's it's she's she's evolved it into something else But it's it's totally awesome to watch we made a positive impact and you can't put a dollar sign on that You just can't do it. So, you know, whatever that's fine. I I also believe though that um and look History there's lots of good examples of this where people kind of stuck to their What they believed in and you know, uh, it sounds like what they're doing is bad Like oh, you're making a bad bad decision. Dr. Dre did this several times where he left, you know Uh, you know situations where he's already making shit tons of money And he just left it on the table because he didn't believe in it And look how you know stuff turned out for him a few flops and then he still kept going Steve jobs Fuck you got fired You know why I think people like that and They're the brilliance in them because a lot of people might would try and argue probably that Dre's not the most brilliant man because he doesn't have this super high educational with that But he's definitely a visionary for sure. Come on. Yeah. No, he can't just measure brilliance and you know measured, you know Uh, there's different types of brilliance. Yeah, there is there is to see that right to understand that, you know You have to know like if you know if you're going to make something Become a billion dollar company or even in the millions of dollars, right? Like You know the amount of time dedication and how much it's going to consume your life bottom line Like you're just unless you get fucking lucky You strike gold and you make a right call on a stock or some crazy shit or inherit something like that If you build a fucking monster You are married to it more so than you are your fucking spouse So you better fucking love it and you better be in line with its values or else you're going to hate life And I think really really intelligent guys like that see that and understand that know like That is more important because you know that if I I'm going to bury my the way I'm going to become successful I'm going to bury myself into this thing that I'm passionate love And I know that I'm talented enough that I could bury myself into anything and make it successful But if I'm going to do this for life at motherfucking better line up with my answer, okay? So I'm taking day. No, I have to list I'm putting Richard Branson in there. Oh, oh, yeah, some people said Richard Branson. I actually like him a lot Oh, yeah, that was another guy. I said that can easily make his way on that on that list too That's fucking for sure top five. Good deal. Check it out. Go to mind pump media.com 30 days of coaching available for free And it's for everyone. Also if you go to youtube you can subscribe to our youtube channel We post a new video every single day Look it up. It's called mind pump tv. 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