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Behind the Bourbon by Jim Beam®: Bourbon 101

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Published on May 9, 2013

Not all whiskey is bourbon. In fact, bourbon has to stick to very specific rules and regulations to earn the title. Join Fred Noe, the 7th Generation Master Distiller at Jim Beam®, while he explains the whole process.

Enjoy the whole experience at: www.JimBeam.com/BehindTheBourbon

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