 The show airs, the company goes from one to nearly 10 million dollars in less than a year. What happens on air day for you guys in terms of sales? Nine million people watch the show, we sold out nationwide. We sold out nationwide? Sold out nationwide. People got in their cars and drove to the store with such a sense of urgency to get them on. From watching the show? From trying to buy stuff they had to have it. Every time a bag would touch the freezer of a retailer, that bag wouldn't even get me sold. People would buy like at a rate. You know normally a family would buy like two or three bags a week, they were buying like twelve. They were cleaning the freezer. It was like a scarcity like feeling.