 What is up everybody welcome back to the channel you guys in this video? I'm gonna be simply taking my buddy David Blair shout out to David Blair top rotor in Florida, Northern Florida Just kicking button taking names and just kicking ass out there, man So I'm gonna be taking them through a simple setup of a Facebook video ad This is this is normally the the second ad that I recommend people run So when it comes to your Facebook ad account and just your overall strategy The first ad that I always recommend is a like ad So if you look at your Facebook business page, or if you're a freelancer or an agency owner And excuse me. I freaking Scott done running and shit But if you're like a free a freelancer or maybe an agency owner And you're servicing clients or just your own business like if you look at your Facebook business page How many likes do you have that like count a lot of people? They just overlook it they overlook the fact that that's the first impression when people land on your Facebook business page And they see a hundred and ten likes versus landing on my business page for example and seeing ten thousand That perception and that first impression goes a long way now depending on your business You may not necessarily need ten thousand likes But you want a few thousand you want a few thousand likes run a like ad that's ad number one ad number two Is an intro video so depending on your business, especially if you're a local business I service a lot of local business owners a lot of real estate agents a lot of small business owners local, right? So if you're a local business owner The second ad that I always recommend my clients do is pulling out your cell phone and simply introducing yourself You're introducing yourself as if you're running for mayor right to your local community your background your experience your passion You know why you're so fired up to be doing what you're doing why you love helping people do what you do right a simple intro video This is the second ad that I always recommend business owners run It's a video view ad so what I'm gonna do with my buddy David Blair here is I'm gonna walk him through from a to z How to run this video ad okay? So this is his second ad in this campaign and it's a simple intro video that we're gonna We're gonna use to target his local area to really warm up the audience and most importantly capture Custom audience, which he'll be able to leverage and retarget in the future when he starts running conversion ads Okay, so let me get my buddy on the line and you guys hopefully you guys learn a lot if you're new to the channel subscribe Smash the bell for notifications and drop me a comment below Let me know what type of business you're building and let me know how it can bring value to what you're doing online So let me bring on mr. Blair. Give me one second What's going on boss? Hey, what's up, man? Your looks are getting better by the day man. I know right? I look really good today My computer's in there updating so I'm always man. I'm on fiance's computer. So I'm like, okay, right? It's all good. Well, happy Friday man. Hopefully at a good week. Yeah. Yeah going good so far Yeah, were you able to knock out the video? I did I did um good man Where do I get to it out here? Let's see me go in. Yeah, go to share your screen. Okay. I'm good back to that Okay, yeah, so right here just click on done and then Were you able to upload it to the business page already or not yet? No, not yet. Okay, cool. So let's let's do that and that's always the first thing you'll want to do before you run the ad is You'll always want to especially a video ad You'll always want to our video. I should say yes. Yeah video ad you'll always want to upload it to the business page first and Then and then make sure all the editing editing is taken care of as far as just the text As far as the title of the video and then and then and then also the thumbnail Which I'll walk you through like okay that whole setup process happens happens first And then once you do that then we can come back and run the actual ad And the reason why it's that way first is because when you go in set up the ad you can no longer change the text Right want to make sure it's done prior Okay, this is me. Let me go in here and I need to I need to seem to save it real quick. I need that for sure Yeah, so we'll always just you know, yeah, especially when it's done the phone just transfer it to your downloads on your computer and then Take it from there. You could also take it. You can also take it from your cell phone to your business page Just straight. Yeah, you know posting like you would anything else but the editing you'll you'll still want to do it from here from from your desktop or From your laptop from a from a you know computer like this Because as we go in you I don't think you see the same Editing abilities on your cell phone Okay, which I'm gonna show you right now on this computer. So, okay, so where to now. Yeah, so let's just go ahead and what you can do is you can just Upload it like you would a post or you can just go to more and go to video Videos and then just just upload it from there. So you can do it. Yeah, you can do it that way hit videos and then upload video Yeah, we'll just hit that and then So on a cell phone, I don't think you'll see what we're about to see right now as far as the Thumbnail and the description and all that stuff So once you upload it, we'll be able to play around with it Yeah, see perfect. So this is this is what we want right here. So The title let me go in go ahead and just open up another tab to the right leave this the way it is But let's open up another tab to the very right and let's just go back to Facebook So pull up Facebook your your your Facebook and then just go to the actual timeline or the yeah the timeline or the news feed I should say Go to the news feed and let's just scroll through and let's just see a random ad real quick I'm gonna show you where this title goes So if you just scroll through and kind of to see what you know what your friends are posting and whatnot and We'll see an actual sponsored out eventually. So just keep going down Go down go down just a little bit more Yeah, this is actually a good example. Okay, so go down a little bit more a little bit more right below the video We're looking for right below the video. So this right here create your first marketing video That's that's what we see when we see the ad in in real time That's what's what's placed below the video. So go back to the other tab. That's the title So you only have so much room right there to write a title. So go back to your tab That's the title. So that title is what's below that video Okay, you know because the way it looks here. It's kind of a little, you know Different you think the title is the actual title and above the video the way it looks here, right when it runs It's actually below. It's right next to that learn more button So here man, it's just it's just keeping it simple man and just writing something basic, you know Just a simple intro of your of who who I am or I don't know if you saw those other examples that I sent you yesterday But I did basic headlines man. Nothing crazy at all So whatever you're kind of thinking maybe just freestyle off the top of your head all we're doing is introducing myself or introducing ourselves and Local realtor been in the area for a while wanted to personally introduce myself and kind of show you or let you know a little bit About my background and why I'm so excited to help people buy and sell residential real estate in the greater northern Florida or something like that, you know So title the title could be something again, it could be something as basic as as Just wanted to introduce myself David Blair your local realtor or something like that, you know Just wanted to introduce myself Just wanted to introduce myself and then and then everything else will put in the description below Just wanted to introduce myself. Okay, and then Here's a bit about me Are Because there's so many different ways we can spin this and again, we don't want to overthink it. So Just wanted to introduce myself You could put something as basic as my name is David Blair, I'm your local realtor I've been in the area for X amount of years and this is a brief video on why I'm so excited about helping people buy and sell residential real estate in the Northern Florida area or whatever My name is David Blair. I've been in I've been I've been your local realtor for the past Or your local broker or agent or however you want to spend that my name is David Blair I've been your your North Florida realtor for the past X amount of years for the past 20 years and Now I'm bringing my business to social media My name is David Blair. I've been your North Florida realtor for the past 20 years and now I'm bringing my business to social media You'll be seeing me in my new in your news feed You'll be seeing me in your news feed over the next few weeks So comment like or share or let me see. Let me see shit My name is David Blair been your your North Florida realtor for the past 20 years and now I'm bringing my business to social media Just wanted to introduce myself because you'll be seeing me often in your news feed or something like that Yeah, cool, that's simple, bro Cool man, and then and then tags are really not necessary because this is not really or an organic post We're we're gonna be running an ad on this and we're targeting our area. So Tags really aren't the most important So you can click on that thumbnail to the right the little image and then it'll give you Options of different stills of different thumbnails. So you can just kind of scroll through to the right and pick You know pick one that where you're you're not looking too crazy You know nice little smile or just something serious or whatever, you know, yeah, those are some cool ones Hmm. He's all look crazy No one in the middle right there's good Or even the one to the right even the one to the left. They all look good actually all three of those Yeah, for sure. So then now we'll scroll down and then we'll just we'll just smash that blue button right at the bottom So next yeah Okay, cool. So so what we did there? Yeah, you go to publish the title we put the title we put the description which is the text That becomes the actual ad So again, we always want to double-check that Just to make sure because you could have done this today and then we run the ad tomorrow But then all of a sudden you forgot a comma or a period or an exclamation mark or whatever Or you meant to write something different again when we go and run the ad now, you're not gonna be able to change anything right, so Everything looks good the way it is. So yeah, we should be able to rock and roll now So let's go ahead and and it takes a few minutes for it to actually upload So go ahead and go ahead and let's see go and refresh it Let's see how long and it all depends on how long the video is but let's see if it's actually here yet Might take a few more minutes, but we should be okay to run the ad it should be there by the time We're we're at that point scroll down a little bit Now I think that's still the ad from the other day Or the video below it actually there might be something below it go ahead and go down a little lower Okay, I see you there perfect. We're good. Okay, cool. We're on man. So um Yeah, man, so I'm telling you Dave you could if you can keep keep stuff that simple, bro I'm telling you you look good on video Chris the the quality is awesome. It's that basic man That's social media marketing. It's that basic and so again where everyone drops the ball I've been doing this all damn day for the past five years with real estate agents We're 99% of people drop the ball is a is they don't stay consistent putting out that cup that that video and it's that simple And and I'll see agents go three four maybe maybe four Maybe five the max like in a row like let's just go week to week to week and then all of a sudden You know should happen and I get it everyone's busy like everyone's busy But at the same time that video you could have been anywhere dude You could have been anywhere and pulled out that phone and went on a rent for 57 seconds. That does not take any I don't care. How busy a person is that could be done. I could be done anywhere in the world I don't give a shit where you're at, you know, I mean watch your damn phone and tell me something, you know, so That's where you're gonna end up winning is if you can stay consistent And it's not it's not that every week you have to run a new video at all like there's gonna be some weeks Where where where that ad is popping and you're and you're capturing leads and the cost per lead is good enough and and your pipeline is good enough And you got you're busy enough and you may not have to roll out that next one But but what I want you to do is just get in the habit build up the discipline to just make a new video So for example today's Friday, that's your day every Friday Regardless if you're gonna run that next ad or not every single Friday. There needs to be a new video on this page Okay, and and talking about the same thing same thing, you know And and and there's always that call to action There's always that call to action is to click learn more to download my free seller guide or buyer guide or whatever you want to put together What are you going you're going seller buyer Seller okay, so so that should be the call to action at the end of every video now this one no call to action Really, it's just the intro, but but I didn't do it on this one. Okay. Good So the next video and on there's always that call to action. Hey by the way guys I put together a 2021 seller guide That you're really gonna enjoy and get a lot of value out of click learn more I'll take you straight to my webpage where you can download your free copy. See you guys soon That's simple man. That's simple and it again the key is consistency That's where you know, that's where you're gonna win it because if you can keep Targeting that local market and they keep seeing your freakin handsome face, bro They're gonna freakin fall in love with you like they're gonna fall in love. They're gonna want to do business They're gonna like you they're gonna trust you. They're gonna be like damn. I keep seeing this guy. He's bringing me value You know, and that's the thing about advertising like just basic advertising 101 a person has to keep seeing you You know and in your case, there's a ton of stuff to talk about so it's like man educate us, you know So so okay, cool. So the video is up. Let's go to the ads manager and let's run this bad boy Let's just pull up the you have a folder. Do we have a folder? Yeah, but I'm on a different Okay, cool. So no worries go to go to your Facebook tab to the right open up that other Facebook tab Let's leave this one here that one up straight up Okay, yeah, that's one. Yeah, that one. Yeah, so we'll go go to the ads manager from here to the left right down the left Okay, cool. So over here We're looking for the green button and also when you come into the ads manager and when you're just, you know Randomly navigating through it. You always want to double check that you're in the right account So see what happened here. They automatically took you by default go to close us out By default you went to the David Blair one, you know, so you always want to see that drop down You always want to make sure you're in the you're in the right account So let's go over to the other one hit that drop down and you should see you should see the the northern one So see more ad accounts Perfect. There's the one right there. Okay, cool So that's the one you'll be running everything out of and and now all we'll do is just hit the green button and Go video views and then what we'll do right away also is We're having to narrow the time range. Yeah, that's that's you could just leave that leave that as this So we just hit the green button And then once we're done with this we'll go and create up an audience create an audience real quick a custom audience So we can start capturing all these viewers. So what the hell is this? Okay, awesome. Okay. So yeah, let's go it in to create. Yeah, we'll go to and create Okay, good. So that like ad is going really good. Okay, perfect. Perfect So now what we're gonna do and this will be the only one you do video views like you'll be putting out videos often from this point on But they're not video views, okay the whole objective with this one is to simply introduce ourselves and Target the market that we're gonna be going after and warm them up to two main objectives with this one Add is to warm up our audience so we can get our face out there and get our local You know area to start seeing our face That's a warm-up of the audience and then also number two is a warm-up of the ad account So we want Facebook to hit the card at least for the page like ad hit the card for the video view ad And then by the time we get on to conversions, which will be our third ad That's that's where we'll start capturing leads is conversions. So ad number three and on is all conversions But but at that point we want Facebook to at least hit that card a couple times and charge it So we we can be in good standings So and then also third is to is to get is to capture the viewers of this video So it's a fifty second fifty seven second video What we're gonna want to do is capture the audience create a custom audience, which we'll do right after we do this part We'll create a custom audience of 25 percenters Okay, those who watched 25 percent of this fifty second video 57 57 second video we'll go into a specific audience and we'll be able to use that audience to retarget in the future with conversion ads Okay, so video views and then we'll just actually we'll scroll down. Let's scroll down We might as well just name name name everything here and then also, you know, actually exit of this real quick Let me just explain these this bottom drop down. Yeah, so these are this what we're working with three tabs campaigns Ad sets and ads and that's all we're gonna do is title Everything so hit the green one again. Those are the three titles You want to you know, you want to be able to start getting specific with these videos and naming them And we want to name the titles as well So video views and then just scroll down and and we're gonna give a name to each tab There's three of them. So video views scroll down and then this first one We'll just hit the drop down right there to the right and then we'll name it. So scroll down. We'll see three Lines here three boxes and what we're gonna name each one So the campaign is video views, but it's our intro video So we're gonna go intro video and then we're gonna we're gonna in parentheses. We're gonna put video views Again and the reason for the titling is just so when we look at the dashboard We can know exactly what that what ad that is So when I look at your dashboard right now, I can look at that first one that's on and automatically know It's a page like ad because if I didn't name it, I'd have to click into it to see what ad it is I'd rather just name it properly and view it from this this perspective So video views and then and then the second one will be the ad set title the name of the ad set I normally title it there the area we're targeting. So whether it's a town whether it's a city whether it's it's a county That's normally what I named that so again, so when I look at it from this view I can know okay that ad is going to this area Um, and I don't have to click into it to really look any further So whatever City or county or town or whatever your whatever you want to call it Go to name it there Jacksonville perfect And then the third one is just the ad so I'll just I'll just copy the intro video video views I'll just copy that and name it the third the third the third one down as well the same Yeah, copy that and then just bring it bring it down Okay, cool so So that's just simply titling everything and then and then we'll go continue And then we'll go on to the next the next step, which is still the first tab, but It's where we choose housing and the campaign budget You're like screw it. Let me just type the damn thing. I know it's just the herd her tracker This is like you almost happen to when you get a tap it's almost like you're trying to pound on it Just to get it to accept Okay, um, okay cool. So over here now we're gonna see the um The housing so you'll always want to go special ad category. You'll always turn that thing on So it says off go to just you can leave that top part. There's nothing there, but it's that off button So go ahead and toggle that gray to blue. Yeah, you'll always always always in your case with housing with real estate That always has to be blue and then you hit that drop down and go to housing So you'll choose housing And um in the drop down and then and then we'll scroll down Yeah, perfect. And then just go ahead and x out that image or that video That's at the bottom where it says show all go to just hit that x so we can get rid of this bottom part. Yeah, perfect Perfect. Okay, cool. So now scroll down Go ahead and click out of that and just We'll go down and we'll make sure that this is off campaign budget optimization. Okay, perfect. That's off We don't need that on we can always make sure that that's off sometimes by default Especially when we go into conversion ads that will be on you'll just always want to turn it off Um, and then we'll hit next And that's it and that's tab number one. So up here the top left you have your intro video That's tab one. That's the campaign objective And then and then now we're in the second second step where we'll actually put in the map jacksonville So we'll scroll down just a bit Title is already there. We don't need dynamic creative Um, and let me explain what dynamic creative is as well because in in the future I'm I'm trying to teach you and trying to get you in the habit of just video Like I'm trying to just have you master the art of how Basic and simple this freaking video can be and how effective it can be But every now and then if you end up running an image ad like a lot of times, you know Um, yeah, especially real estate agents. They'll put images out. You have a listing There's an image of a listing right and then people try to run an ad on on that listing Dynamic creative is when you actually give facebook multiple images. So we're running one ad But we're going to give facebook and and i'm not referring to posting because you see sometimes, you know, especially with an agent Or a broker you'll you'll see a post that they're promoting an open house a listing and they and they and they put up 15 different images Right in their post and when you click on it and not an ad i'm talking about just your friend on facebook They're just posting their open house and they have 17 images of the dam of the dam property You know, not like that what i'm saying is dynamic creative is when you when you give facebook a handful of images And you're running one ad And facebook just simply sorts through the images to find which one people are engaging with the most So it's not a post of 17 images on one post like every agent will do It's just giving facebook multiple images and they're just running them behind the scenes So when I see that ad if I was just a random consumer in that area and I see that ad I'm only seeing one image But but maybe maybe five hours later. I see the ad again and it's a different image Right same property, but different image. That's dynamic creative where you're just giving facebook the ability to To sort through images to see which one pops And then after three days we look at the analytics and we're and we can say okay We gave facebook four images, but it's that one image of the front Where everyone's engaging so we turn off the other three images and we put all the budget towards that one Okay, that's dynamic creative. So um Daily budget what I normally do is I I normally go lifetime budget daily budget is exactly what it is You're capping and you don't have to go 20 in this case with the video. You can go 10 bucks. You can go five bucks a day Um Where you kind of want to go minimum is at least 10 bucks, but here's the difference I need to change this right now. Yeah, go ahead and change it because daily. It's exactly that And maybe maybe take the take the um Well, actually, let me explain this real quick daily is is is capping it at 10 bucks a day But but every every day the traffic on facebook is a little different So if that ad was really going good facebook could have probably spent 13 bucks that day, but you capped him at 10 Right, right or or or maybe the traffic super slow And and really only only eight dollars was effectively spent, but you forced them to spend 10 You know what I mean? So so rather than capping them on a daily. I just go lifetime. It's the same budget So if I'm going to spend 10 bucks a day for 10 days, I'll just go lifetime and put 100 Okay okay, so And that's and so and and then also this is the first ad So this is the first intro and the way you kind of want to look at this A good way to look at it is look at your overall monthly budget like what you plan on putting towards facebook ads in a given month I always say Minimum minimum should be at least at least 300 a month minimum where you're at 10 bucks a day And you're running an ad 10 dollars a day and there's 300 a month So based on that example if that's our budget 300 a month And and our and our goal is to put out a new video every week Again, sometimes we may not need to push that second video out. Sometimes this first one's doing doing quite fine But if we just you know make that Like part of our of our strategy where a new video goes out every week and our budget 300 That's 75 a week on this one ad Right, so that's how I would kind of look at this where where this is one of four So if we got 300 over the next three thirty days, this is one of four And that would be a 75 lifetime budget For the next seven days for example, you know what I mean So change that to that. Okay, it could be or or you could go 100. I mean, it's totally up to you like it I like that range. We'll try with that. Yeah. Yeah for sure. And then so now what we'll do is we'll go start date I always choose the next day. You'll always want to go the next day So this way facebook has plenty of time to review that ad to approve that ad And have that ad ready to go and and what I do is I go 6 a.m So you're all and in your case this pacific time So why don't you do why don't you do 3 a.m 3 a.m pacific? That'd be 6 a.m eastern So just go 3 a.m right here and and you're good So You'll go 3 a.m on the start time. You'll go 3 a.m on the end time Um And then and then change out that april 5th To what end date? Yeah, so so we're going what we're going we're going We're going 6 to the 13th. Okay. Yeah, perfect. Cool. And then 3 a.m. And then we're good Okay, cool. So let's scroll down And then down here is where we're going to choose the actual city Um, is that what you call it cities is jacksonville an actual city or what do you guys call it? Yes, it's a city city. Okay, cool So so in the future, let's say this was let's say this was ad number This is Technically, this is ad number two, right? We got the page like ad going we got this We're now about to set this intro video ad to go Let's say this was ad number three where we're actually now going for leads We're now promoting our seller guide click learn more download my damn guide ad number three By the time we get to ad number three right here We're going to be able to click inside of custom audiences right there where it says search existing audiences go ahead and click Right here on ad number three is where you'll click and then you'll see your custom audience So if if spring cleaning was the video that we want to retarget then you would choose it there So so um What we're going to do after this is we're going to set up an audience a custom audience of intro video viewers 25 And then we'll just hit that drop down and and choose it there Now by the time we get to ad number four. So from from ad number four and on What you'll always want to do is retarget the 25 percenters. So you'll just you'll just hit the drop down You'll see custom audiences. You'll see you're in the all section But if you just go custom audience, you'll see your actual custom audiences right here um, and you'll always from ad number ad number Ad number three and on you'll always want to retarget your 25 percenter viewers But then also from ad number from ad number four and on from ad number four and on You'll always want to exclude your custom audience of leads. So if you click out And you just look right below Yeah, just click right there click Let's give a drop down Okay, yeah, just click right there. Yeah, click anywhere actually click more towards Yeah, right there. So scroll up a bit Now you'll see right below that drop down We'll see the ability or the option to exclude Okay, so if I click exclude if you click exclude From ad number four and on because what i'm thinking is ad number three will start capturing a few leads By the time we're on ad number three our conversion at so if we start capturing leads on ad number three By the time I go to ad number four go ahead and click exclude By the time I go to ad number four what i'm going to start doing now and this is from ad number four and on What i'm always going to want to do is i'm going to want to exclude the custom audience of people who landed on my thank you page Okay, so if I if I click in that drop down search existing audiences We're going to set up a specific audience and that's why the cartridge pages are so important because we're going to be able to take the thank you page I'll click i'll see my my custom audience of seller guide leads And that's exactly what we'll name it seller guide leads and those are folks Those are all the people who landed on my thank you page So that's when i'll start excluding that audience because if you already opted in you don't need to keep seeing my ads you know what I mean, so um But you're going to always keep seeing my ads because you're watching 25 but it's the moment you opt in That's when i'm excluding you You know, so um, so that's the the custom audiences include excludes super important That's where your roi is at that's a that's that's the other the other Place where where every rotor gets it wrong. It's because they only run of a couple ads expecting You know freaking the world to to to be handed to them and and it doesn't happen that way You have to run a few ads to capture these audiences We have to run a few ads to make sure that we're we're retargeting these audiences. It's all about your retargeting man It's all about your retargeting So now let's go to locations that will hit the drop down on or excuse me the edit Yeah, to the right and then we'll X out of united states and we'll put in Jacksonville and and and Depending on how big you're you know, your area of where you're doing business and farming With facebook what changed is the ability to with housing specifically What changed is the ability to to target gender you have to target both you cannot Target a specific age you have to target all age And then and then you could no longer target zip code Um, and you can no longer target the keyword homeowner So now with real estate with housing you'll want to just stick to more of a broad But even even broad is still my local backyard like Jacksonville. It's a it's a needle on it's a pin drop on a map You know what I mean? So so you don't want to take it in any further than that Jacksonville 15 miles is the minimum you can go max 50 if you want But but what I'm saying is you cannot narrow it down any further than that you can't narrow it down To the the word homeowner you cannot narrow it down to a zip code nor do you need to like take over the whole damn city You know and and and if 50 is not really what we need. Okay, cool 15 You know And and that's why and and and how I really this is so this is doing so Jacksonville is going within like if I put in 50 miles is going Jacksonville and then 50 mile radius outside of that Watch put in 50 and then scroll down and you'll see it on the map So go ahead and type in 50 hit enter And then scroll down and you'll see the radius you'll see what it covers Yeah, that's that's our whole area actually because I live actually here in st. Augustine perfect and my office is actually I mean, this is only like 30 minutes from each other. That's it right there, man So that's that's your target market. Okay, you can literally dominate that market man with a handful of videos Take over the whole area. Perfect. Okay, cool. So then that that that's it Jacksonville 50 50 miles. So now to scroll down And what we're going to do is we're going to go to again We'll see gender we'll see age you can no longer change it and then the detailed targeting Again, that's where most will try to target and narrow it and even further But you don't need to do that what we'll want to do is change at least change the language Like let's at least narrow it down to English all so hit the edit on on language And let's just go English all Yeah, yeah hit edit And then you'll just type in English and you'll see English all So when it comes to the detail targeting the demographics that just go all English all Yeah, yeah English all that we just capture anyone who speaks, you know any English so What a lot of people try to do is they'll try to Hit the detail targeting the demographics the interests the behavior and they'll put in all types of keywords related to real estate When again, you don't need to because because we're we're just focused on this one area let everyone You know see the ad so automatic placements. You'll always want to leave it on there You don't need to manual place it Scroll down And that's all there that's all there. We're good. So now we go next so that is The second tab that's the ad set level Now we come to the final and third level which is the third step and that's the ad So over here again as I mentioned earlier the reason why we wanted to post it on the business page first and make sure all the edits We're done because now as we come here. We can no longer edit Okay, so we're going to just simply grab that Post and run it as the ad so right here. We always want to double check make sure that's our page We're good there. So now down where it says add setup you're going to hit that drop down create ad We're going to go use existing post. So hit that drop down Use existing post and all we're going to do is select. So if you scroll down just a bit You'll see select and we'll select that post. So go ahead and click that And it'll pull up your your actual videos over here And there it is there. So you just click on that first one hit continue And we're good So if you hit continue and then what we're going to do is we'll just add a button This is not a miss a lead ad So the call to action button is really not going to be smashed at all But we'll put it there just to just to fill this fill the space. So if you scroll down Let's go ahead and hit Add button that's the call to action button. So so from from ad number ad number three and on Right our next ad we're shooting for conversions. We're shooting for getting people to that landing page So if you click on call to actions that learn more, that's what you're going to always want to go with But in this case, there is no there is no learn more, but we don't need to learn more We'll just do something simple as as as send message So if if someone wants to send a message, they'll do it, but that's not what facebook's Optimizing the ad for we're running specifically for views. That's what this is video views. So update post And then we're good. So if you if you scroll down, you'll you'll see it to the right hand side what it looks like So now you'll see your title right below that video So There goes your title. Just wanted to introduce myself. And so that's how much real estate you have you have only that small amount of area So just in the future as you're writing out your future titles don't make it too long Right. So that's about as long as you want it. Just wanted to introduce myself Okay, and then there goes that send message button. So if you scroll down towards the left We're pretty much good to go We'll want we want to make sure that the the pixel is either here or or not It really doesn't matter but scroll down to the left right below the message template You know, we'll go down a little bit further More towards the left this one No, we want to right where it says message template to the left There we can go down a little bit more over there Okay. Yeah, there we go. Perfect. Okay. So this right here. We don't really need any of that because it's not it's not going to be that type of ad Conversations. So scroll down more more and more. We should see just the the last part the tracking Okay, we're good. We're good with all that. Perfect. Okay. Cool. So now just hit publish And that's it man. And so when you hit publish This also is is a is a um We have the ability to look at it in in real time what it's going to look like in the actual news feed So it's always cool real quick to just pull it up and take a look at it. So let this thing publish And then it'll reset and then what we'll do is right right above a little bit up where your cursor's at You see that drop down so that square and then that drop down click on that. Yeah, and then scroll down Go and click that and then go down to desktop news feed So this right here will just give us a real view facebook desktop news feed We'll have a real live snapshot of what that ad's going to look like So if you just scroll through and just kind of see what your friends are up to everyone's posting and just scroll through You'll you'll come across your actual ad So slow down just a bit. There we go. Perfect. So that's what it looks like in the news feed Okay, cool Cool, man. So you're good. So now let's do our last step. So let's go to the ad manager And we're going to um and see here's another thing too man. Go back real quick Here's another good good thing to keep in mind You got three lines right there, right? My name is david blair past 20 years wanted to say hello three lines If you would have went one more it would have said see more And then that person would now have to click to see the fourth line Okay, so so knowing how much real estate you have is always good Because trying to fit your message in in those three lines is kind of what you want to do Okay, and then and then knowing again knowing how much real estate you have would just wanted to introduce myself at the bottom That's kind of you could have probably put maybe one more word, but but it would it would have cut out You would have seen we would have seen dot dot dot Right, it would have been it would have been dot dot dot right after that last word and we may not have even seen the full word But that's that's exactly what you're working with right there Perfect. So now let's do one last thing. Let's go to the ads manager and we're going to simply Exis out The whole thing no to the left this window right here. Yeah, just this section. There we go. Perfect Okay, cool. So now these are our three tabs That's exactly what we went through right so what you'll do is just one selected start with the right hand side The ads that's the tab to the right the third tab just hit that one selected that x and just x that out So this right here is what's in in review is is third one. Yeah, you can x that out And then now it says in review So that's the only one that facebook is reviewing is the video Um, and then if you click on the middle tab, you can you can see it over here It'll say scheduled. So the middle tab is already approved that step is already is already approved go ahead and click right there Excellent. No, just click on the ad set click on the tab. Yeah, right there. Perfect And then you'll see it scheduled. So that's already good to go and then just one selected x that out the blue Um, and then let's go to the the the first tab to the left campaigns Let's click on that and that should say scheduled as well and you're good there So one selected so you'll get an email within the next few hours um By by by later on this evening And that email will come from facebook and it'll say, um, your ad is scheduled or running Okay, that's the exact subject line your ad is scheduled or running So you just you could just exit of that the one selected And so you're good there man And that and that's why I love setting up the calendar So I don't have to micromanage it like just let the damn thing run It'll shut off when it shuts off and then let's just you know really start Preparing for that next that next video which which should be in seven days from today Okay, you know, so now let's do this. Let's create this audience. Um, let's hit the the dots to the left And then let's go down to audiences Um, you'll see it right at the yeah, if you yeah, there you go perfect So click on audiences and all we're going to do is create a custom audience is set up this audience now So facebook can start putting all these all these viewers in this in this audience And then what we'll do also we should have a um Let me see my if you can if you can jump on my kartra call on monday at at 4 p.m. Eastern I'll email you regarding that but um, that's when we'll jump on and that's when I just do a do a full-blown q&a on kartra But that's kind of our next step is is making sure that those pages are all all put together Um making sure our seller guide is uploaded to the to the to kartra um Because because yeah that we're gonna we're gonna need that and it's we're gonna need that and it's super basic super basic we're only working with really Three pages actually your your landing page your thank you page and then your call confirm page But we'll want to get at least a few of them up Actually, we'll want to get all of them up because then what what what we'll need to do next is come create custom audiences Of those links the link for the landing page the link for the thank you page The link for the call confirm page those three links need to be custom audiences as well Okay, so right now we'll just do the video. So let's click the blue button create audience And then we'll hit custom audience and then we'll just um grab this video So we'll click on video. So the next time around for the kartra pages will be website We'll go website Um for the next ones, but this one's video. So we'll just go ahead and choose a content type Hit that drop down and we'll go 25% Cool, and then to the top right you'll see choose videos and all you do is just click on that and then you'll um choose that video And then just hit confirm perfect. We're good. Okay, cool. And then we'll name it. So we'll just um Scroll down just a bit and you'll see audience name and you can leave 365. That's fine So just go to name it and this is intro video intro video and then in parentheses 25 Perfect. So so again and go to create audience so As I as I mentioned in in the second step the ad set you can click done When we went when we were looking at the custom audience the include the exclude So now as you go to your next ad if you were to click in the custom audience on the include one on the second tab The ad set you would now see this audience So for your next ad and on you'll then be able to retarget this audience So if you scroll down just a bit, you'll see it right below and you can minimize this whole top part If you hit that drop down in the top right This whole entire three step no down low down Right there. Yeah, right there. So if you click that it just kind of minimizes it a little bit So there there goes that audience And so right now it's showing below 1000 because there's you know, no one's hit it yet But once that ad starts to pop then that viewer count will will increase and and and it's already ready It's already ready, but we'll use that for future ads. So so again from ad number three and on You'll start creating these custom audiences every video You'll always create a custom audience and you'll want to name that video So this one's intro video very simple But but start start thinking of little little little random names For your videos because you'll want to title them and know exactly what video that was You know, just like you did with spring cleaning exactly like that, you know name these videos Because because these these videos these 25 percenters you'll always want to retarget I'll be retargeting an intro video 25 percent on my 15th ad I'm always retargeting these viewers And then again, I'm always excluding Anyone in the custom audience who landed on my lead page on my thank you page Because that's a lead. So I'll always exclude those From from seen ads, you know, so it's always including and then excluding the leads Okay, okay. So that's that man. So let that thing run Any questions whatsoever on this um None on this on the I did have one question on the um I can't remember the the agent's name that you're you had sent me a um like our first call you You know our facebook page And I went to it and this one we were setting up all the instagram twitter those kind of things When you went on to her page it automatically popped up the uh, the chat box, um With different questions. I mean, I don't I don't know how to set it. Is that where do I set this? Is that set up on the business page or yeah, let me let me show you that real quick Go yeah, go to go to your business page And we'll we'll look at that real quick But we're good on that side, right the custom audiences in the video awesome. That's how you run a video view admin Okay