 Consistency will make or break you. So the most successful people, they're not always the best at what they do. They've just been doing their thing for longer than anybody else and more consistently than anybody else. And people get bored very fast today, right? The attention span I read is less than that of a goldfish. It's less than six seconds and people get bored really quickly. So if you're not showing up consistently over a long period of time, you can easily be forgotten. I would rather be the guy who posts one video a week on YouTube for two years versus the guy that posts five times a week for six months and then stops. The more robotic you can be with your schedule, the better. So what I mean by that is if you think about a TV show, it doesn't just switch times every week. It's on the same day at the same time every week. So whether you're writing emails or posting content on social media or you're making YouTube videos, you want to make your schedule as robotic as possible so that people are programmed to tune in at a certain day or time to watch your content or consume your content.