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Stephen Colbert shows Jay-Z his iPad at the GRAMMY Awards

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Published on Feb 5, 2010

Guess which futuristic gadget made a cameo at that 52nd Annual Grammy awards.

The Apple iPad has been unveiled just last week and it is already making waves in the digital industry and even beyond. For a device that has yet to be fully out there, people already recognize it quite well. If you doubt that, just look at the amazing applause and cheers Stephen Colbert got when he pulled out the Apple tablet from his coat to read out the list of nominees.

The host of the Colbert Report showed off his already known love of Apple products by bringing this much talked about device to the awards night. And judging from the reaction of the audience, they appreciated the little show-off joke. Of course, nobody really expects you to have a specially designed coat pocket that would hold the device; it is just not made to be carried around like that. At the same time, it would not be too unimaginable to see a future where we would actually bring tablets onstage instead of cue cards.

More than the joke (and it was a funny one at that), the presence of the device in the music awards night showed just how much publicity the iPad has gotten. While portable electronics have always played a major role in the music industry, the iPad itself is more of web and multimedia device than a music player like the iPod.

Right now, the iPad is still getting plenty of criticism regarding Apples content control policies and closed hardware designs, but as time has proven again and again, these are also the very reasons why Apple products attract so much of the general market.

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