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Uploaded on Feb 8, 2012
After the NRF 2012 Supersession, Jon Iwata, IBM SVP of Marketing & Communications and Geoff Colvin, Senior Editor-at-Large, Fortune Magazine, discuss the implications of IBM's latest study of Chief Marketing Officers. CMOs are excited by the vast customer knowledge available to them, but are challenged by how to use that information to understand what's happening right now, act on information in real time, and even successfully predict outcomes.