From stretched to strengthened: a retail perspective





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Uploaded on Feb 8, 2012

After the NRF 2012 Supersession, Jon Iwata, IBM SVP of Marketing & Communications and Geoff Colvin, Senior Editor-at-Large, Fortune Magazine, discuss the implications of IBM's latest study of Chief Marketing Officers. CMOs are excited by the vast customer knowledge available to them, but are challenged by how to use that information to understand what's happening right now, act on information in real time, and even successfully predict outcomes.


  1. 1

    IBM Solutions that Enable Personalization

  2. 2

    IBM Solutions for the Retail Industry

  3. 3

    Personalization for Millennials Made with IBM Watson

  4. 4

    Predictive Customer Intelligence - Power of Insight

  5. 5

    Customer Intelligence Enables Personalized Marketing

  6. 6

    An Interview with Terry Jones at NRF 2015

  7. 7

    IBM at NRF 2015 - Retail Made with IBM

  8. 8

    Key Trends and Technologies Making Waves in Retail

  9. 9

    Introduction on IBM Research for Retail Industry

  10. 10

    Experience IBM Innovative Solutions

  11. 11

    Fulfill on Demand

  12. 12

    Seamless Retail Experience - Made with IBM

  13. 13

    The New Storefront

  14. 14

    IBM Watson Enables Personalization

  15. 15

    IBM's Conversations at NRF 2015

  16. 16

    IBM at World Retail Congress 2013

  17. 17


  18. From stretched to strengthened: a retail perspective

  19. 19

    The changing role of the Chief Marketing Officer

  20. 20

    Cloud Computing for Retail

  21. 21

    The Future of the Shopping Experience

  22. 22

    IBM Retail | Online Shopping is Modern Retail

  23. 23

    IBM Retail| Utilizing Cloud Computing in Retail

  24. 24

    IBM Retail | Real-Time Multichannel integration using WebSphere®

  25. 25

    IBM Retail | WebSphere® drives 1-800-flowers' e-commerce forward

  26. 26

    IBM Retail | Elie Tahari benefits from Real-Time Analytics

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