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Published on Apr 29, 2015
A new campaign created by Ogilvy Brazil for the NGO Life Support Group (GIV) spread posters throughout São Paulo carrying an actual HIV positive drop of blood; the goal is to combat the prejudice related to people who have the virus.
Nova campanha criada pela Ogilvy Brasil para a ONG Grupo de Incentivo à Vida (GIV) espalha por São Paulo cartazes com sangue de pessoas com o HIV; o objetivo é combater o preconceito contra as pessoas com HIV/AIDS.