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Charlene Li: Efficient leadership in the digital era

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Published on Nov 20, 2014

In business today, the need for innovation and rapid decision-making trumps yesterday’s drive for efficiency. How does this influence what it means to be an effective leader? Charlene Li explains that it’s less about control and more about empowerment: enabling employees to acquire the information they need, so they can make their own decisions.

Charlene is the CEO and principal analyst at Altimeter Group, and author of The New York Times bestseller Open Leadership. She is also the co-author of the critically acclaimed, bestselling book Groundswell, named one of 2008’s best business books. She is one of the foremost experts on social media, and a consultant and independent thought-leader on leadership, strategy, social technologies, interactive media and marketing. Fast Company recognized Ms. Li as one of the 100 most creative people in business in 2010, and one of the most influential women in technology in 2009. You can follow her blog at charleneli.com/blog.

About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select brands to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas.

Learn more at http://www.ted.com/ted-institute

Follow TED Institute on Twitter @TEDPartners
Follow more business thinking worth sharing from TED at roi.ted.com

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