 At some point, it's like, you start to believe this narrative where, oh, people buy fast food because it's cheaper, right? And then you see the super obvious examples of the $1 Big Mac, let's say, compared to take a dollar at the grocery store and you can't buy anything, like you're gonna buy a Snaker Bar and so there's really that. But once you go a little bit above that, fruits and vegetables, they can become, I guess, closer to reach than a lot of people think. For me, I just, I think it's a lot, in these communities that don't have grocery stores and they have the fast food in liquor stores and corner stores, if that's where you're shopping because that's within reach, that is more expensive than the grocery store. You're gonna spend way more at the corner store than you are at the grocery store. Like it's not that there's not money in these communities, there is, there's money there, it's just what's available to spend it on. And so we created the idea of prosperity market, really bridging, creating an economic impact and really good accessible food.