 So the first thing I want to talk about, there's two things. The very first thing, I know we've talked about it before, but I want to talk about in a little bigger, better detail, which is how important a daily routine is. So for instance, Eric, I'm going to give you a couple specific examples, okay? Eric Thomas, E.T., the hip-hop preacher. I was listening to, my wife had him going on YouTube this morning, but she was piping him through the speakers in our home, and we've got some speakers in the ceiling throughout our house, and she was piping him through the speakers. And he said that this was like 6 a.m., I'm in bed, and I'm like, all right, I'm going to run, okay? And he was talking about how he believed his success was due to his daily routine. And because he got more serious about his life, he got more serious about leveling up to John, he got more serious about being the best version himself, Joey. He got serious about being the best Mike Robinson, and the best Neil, and the best Francia that he could be. And when he got serious about those things, his daily routine changed, that he could tell of his career that he became a more serious E.T. than when he was originally E.T. And what he learned is he was a better version of himself when he got up early. He was a better version of himself when he worked out. He was a better version of himself when he didn't eat and drink a bunch of garbage all the time. He, in essence, learned a way to speed up the success cycle because success leaves clues, and I'm a big believer in it, by focusing on his daily routine. Most people in our industry are lazy, which means you've got an advantage. Number one, you're part of success society. Number two, you want to be successful. Number three, you care about where you're going, Joey, and you want to level up, and you want to be amazing, right? And you want to reach your potential in your peak. But if you do not change your daily routine, what's the definition of insanity? Doing the same thing over and over and over and expecting a different result, something like that, right? If we continue to do the same thing over and over again every single day, and we don't change anything, and we don't improve, and we don't do something differently, we will not see an improvement in our business, in our life, and in our self. So if you think about it for a quick second, how can you guarantee that in 12 months you are light years ahead of where you are today?