 So when we started in 1997, the startup scene was not so glamorous like how it is these days. It was a very difficult time for startups. There was no funding available. And you had to just build the business organically by putting all the hard work you can and with the little money you have. When we analyzed this entire home advertising space, we found that on one side, it is dominated by large advertising agencies. And on the other hand, it is completely fragmented with a lot of small media owners across the country. So we saw that and that's how we started offering a pan India solution to large clients. In a way, a specialized OOH agency completely stand alone and independent was started by us and then that became a trend. So after a struggle of a couple of years, we started seeing a lot of business coming from very large international domestic clients. Around 2005, 2006, we started to feel that we will need some funding with us because a lot of new opportunities were opening up with the validation of airports and metros coming up, various new infrastructure being built and things like that. And finally, we could receive private equity funding, which was the first of its kind for an out of home media company in India. After 2006 funding, we got a lot of new contracts. We got Hyderabad Airport, Atlantic contact. We got Dubai condition bus shutters in Dubai. And then in 2008, we did another round of funding with World Top 5 private equity company, which was another high which we achieved. I think these two rounds of funding was first ever done by an Indian company and back to that level. So I think it inspired a lot of people. It really created a lot of excitement around our company and the industry.