 Amazon says it's bringing it's Amazon one palm recognition technology to all of its 500 plus whole food stores in the U.S. Technology always has those critics who say this is problematic, might be a privacy issue. And I'm not saying that they're wrong. Amazon has a more transactional relationship with people. And so people understand it, but they might not. And that's what you're seeing here where it's like, well, what if a company really wants my palm data? What if a government really wants my palm data? Unlike an account, I can't make more of these. There's only one that is all we are given when we are born. And unless there is an elaborate surgery, you are not able to change it.