 love to welcome everybody back to the Independent Investor Channel for the first weekly address for a Dural Clean technology. This is a company that we have covered since late 2022, closed out 2023 in a fantastic fashion, really want to set expectations for investors going forward. I think the psychology and really the philosophy surrounding how it is going to be best to own this company going forward based on the due diligence that I have done personally. I share that openly through the channel, but as well as some of the consensus due diligence that has been shared through our small network through YouTube to bring this to the awareness forefront for would be share owners and would be patrons of what a Dural Clean Technologies is trying to do with their technology. Before I get into it, I'd like to acknowledge the close of 2023, very positive. I do want to set the tempo for my message as it is perceived by the share owners out there. This video is going to be surrounded about around the idea of conviction over a company, what it takes to have true conviction, what it is going to mean to render the maximum amount of return for a would be share owner, what I am doing to curb my expectations and keep it real. I really want to focus on the fundamentals that are available with the company as well as the fundamentals that I expect to materialize over the next coming years. When I suggest the evolution of covering this company in years, I'd like to set somewhat of a strategic goal of 2027 for this company to have advanced through their commissioning of their reactor series, the hopeful evolution in their customer engagement program. I thought it was a real tell. On the last webinar that the company provided, Mina Bache, the company's CFO of all things, provided some insight to share owners to understand that this company is not looking to move at light speed. I think his point was to allude to the learnings that would happen over the course of really engaging with their customers and having a dual learning both on the adduro side as well as their customers as to what the power of this technology can render for each of their respective customers. I thought that was really, really smart. I thought it was really prudent to address the current situation now and suggest that they've got some work to do. This project is not done. It is going to require share owners to provide patients to the position. It is going to require conviction. Just as of late, we had the stock run up to 115 only to digress quickly, but below $1 a share. I presume that that did in fact shake some folks from the stock. That is naturally going to happen. I can't prevent that, nor would I suggest that either buying or selling or holding is a recommendation that needs to come across the airwaves on the independent investor channel. That's not what I'm here to do. I'm not here to encourage you to buy the stock or even worse influence you to buy the stock. For those who have covered financial markets for any amount of respectable timeframe, understand a couple of things about the power of the stock market and more specifically the power of getting in early. Look, you can invest in Johnson and Johnson and you can invest in the S&P 500 and you can invest in those blue chip diamonds of the stock market. I do personally. If you don't and you're looking for this to be a pie in the sky idea here through a duro clean technology that's going to make you rich overnight without doing due diligence, I think it's going to be a really, really tough psychological road to hoe. Does it have the potential to make share owners money? Yes, it does. The potential is there, but there are a few things that an individual investor are specifically responsible for. And I'm going to go over some of those things that you need to take ownership over. You need to totally understand that these decisions are yours and yours alone and you need to understand how this fits into your own personal routine. Okay. A duro is one of those companies that fits into a category of investing that I'm going to try to choose my words carefully here because I see a lot of value in a duro clean technologies and as share owners and as it would be investors, we are charged with the idea of value investing no matter the size of the company. A duro has just stepped over the 70 million U.S. market cap mark. I applaud those efforts. I think it is going to be very important for them to reach that $100 million market cap mark here just for the sheer idea that I think more notoriety and further discovery will be made over the name. But would be investors in a duro need to be very, very careful about taking information from YouTube and putting that to work presuming that I have done everything that I need to do enough for you to take the recommendation and you not do what you're required to do on your end. So my first charge to would be investors is if you're going to gain conviction over this name, I would encourage you to visit the multiple drop points of information, first and foremost being a durocleantech.com. That's a durocleantech.com. I share that in all of the videos that I release in the description. So you can link quickly over there. Give yourself an opportunity, a half hour or an hour to read through the press releases, to read through the history of the company when they started and why now 11 years removed of their original inception as a company. It is so important now for would be investors to pay attention to this story because things are starting to evolve at a rapid pace and they are starting to evolve in a very exciting way with some of the renderings rolling off of their customer engagement program that would suggest that a duro has the goods. A duro has a technology that works. Comparatively speaking across the industry is far superior, both with the energy input necessary to run this technology, therefore rendering not only the back end economically viable, but the product that is rendered on the back end for reuse is unparalleled to anything else that we've seen in the industry. Conviction. Number two, investors that are trying to look at this opportunity in a box, which you should, you must define your own level of conviction. Now I will say that the network on YouTube, folks that are covering a duro clean technology can help soften the blow for individuals out there trying to define their own conviction. I get it. It can be confusing. A lot of you guys that may even invest in a duro or invest in the stock market in general don't have a lot of time or maybe even self admittedly don't have a lot of time to do deep research into this company enough to feel comfortable with taking a posture in the company. This is where the network can provide myself included some of the other channels that are featured channels of mine. I know Mary Eush does a great job of covering the company, Penny Queen as well as Carbonomics. Those are the three that come to my mind. If you didn't want to hear it opinion or consensus through the network, you could go directly to the news releases provided by a duro. However, you choose to consume your information can help you define what it is that we're looking at, where our positions lie, where our cost basis lies. For you guys that have followed me for a while now, my position is done. My position is built, it is bought out, but I will say this to help you understand, okay, is it too late for new investors to come into the story? Absolutely not. If I was being introduced to a duro clean technologies on today's date in 2024, I would be just as excited to buy the stock at $1.12 or $1.11 or $1.25 as I was in the $50 to $1 range. Nothing has really changed so material with the company that I wouldn't suggest that the company is still significantly undervalued here in the current marketplace trading on the QX board at $1.11 USD. So don't think for a second that because I'm halting my buying in the position, I have the luxury of doing so because I'm satisfied with the position that I have accumulated and have been accumulating over the last 14 months. It doesn't mean that new buyer interest can't step in because I think 99% of the best conviction evolution of the company going forward is in front of us, not behind us. So I think it's incumbent upon investors to make their own individual decisions with regard to the buy timing of a duro and really put this thing into context and where we are here early 2024 and where we expect a duro to go over the next three years as we track the performance of the company and report out as appropriate. The next item I want to mention and this is very, very important where one investor can justify buying a million shares in the company where one investor can justify buying 100,000 shares of the company where another investor could justify buying 10,000 or 1500 shares of the company or less than a thousand shares of the company is irrelevant in taking away the responsibility that you have as an individual share owner to accumulate the number of shares that makes sense for you, not me, not anybody else on YouTube, but for you, for you alone, that's it. When I talked about the message and the network softening the below a little bit to the due diligence necessary to have the ample conviction to own a company like this, that can certainly help you make that decision. And my friends, there are only three decisions to make in this deliberation. There is not an infinite amount of decisions to be made. And those three decisions I'll give them to you now are to buy, to hold, and or to sell. Okay. Now the last one I think is actually one of those decisions that, yes, you are in fact provided as an option in your decision making, but me personally at $1.11 with most of the upward appreciation in front of us, I think is quite frankly irresponsible and could be an extremely regrettable decision if you're justifying selling at these levels. But like I said, you're on your own with regard to the decisions that you have in front of you and those decisions to either buy, hold, or sell the stock. With regard to your positioning in the company, I really want to encourage investors out there that are looking at this company as a viable option to take it in context. If I can assist a little bit in providing you with some level of insight on how I look at my aduro clean technologies holdings and how it fits into my total overall comprehensive portfolio, and it is comprehensive, I do seek out diversification in my portfolio. Okay. Contrary to what Warren Buffett would suggest about diversification being a fool man's game, I think the investment landscape has changed since Warren Buffett was investing 80 years ago and deploying strategies that had him identifying a blue ocean of companies with significant and deep value. Now in today's investing landscape, you can have phenomenal businesses out there that by the whims of algorithmic and quant trading can subject themselves to down trends that can shake a lot of investors out of stock. I would say with the short selling attacks on specific companies, no company being immune to that attack also lends itself to the investor being a little bit more acknowledging of the environment and acknowledging that, I mean, look at it in the small cap microcap space, we've just went through it over the last three years and there's some phenomenal companies there that have just went down. Does that mean they're bad investors? Does that mean that they picked the wrong stock? Absolutely not. I think if we take a step back and acknowledge the current environment now, I think we can safely suggest that sometimes stocks that have no business going up go up, stocks that have no business going down, go down. So for me to have positions that have nothing to do with speculative investing is just something that I have done. I share openly with you not to suggest that it's right wrong or indifferent. That's just my way. It helps me to buffer the conviction that I have in Aduro coupled with the due diligence that I have done on the company and I would dare suggest that Aduro Clean technology is one of the easiest companies that I own, not the most difficult. You want to talk about difficult companies that I have owned previously in the last five years? I'll give you five if I can. Alibaba, horrible, horrible investment, phenomenal company with an overhang of a government that seemingly can control and manipulate the direction of the stock. I'll never invest in another Chinese company again. Why? Because on the onset, you can do due diligence on the company. They can be making money hand over fist only to be subject to the whims of our restrictions in our U.S. markets as it relates to the Chinese markets. I just won't play ball. I'm not suggesting that Alibaba won't go up in the future. But what a terrible, terrible ride that has been when looking at the value proposition, a perfect example of a great company that by nature of the geopolitical influences between the two nations governments and ideologies specifically, we drive the company in the ground. I'll give you a couple other examples. AT&T has done nothing but underperform the market. That's been a really, really tough hold. IBM, Intel, some of these diamonds at the stock market. Cisco, for example. Pfizer, some of these are Dow components, my friends, but when I look at Aduro Clean technology is valued just over 70 million market cap, it's very, very easy for me. I'm not trying to sell you on conviction. I'm trying to let you know where my conviction is derived from after my due diligence is done. Now, most of those examples of companies that I have addressed and being tough holds for you guys to kind of cross and compare where most people would justify jumping into some of those value names exclusively and discredit a company like Aduro for some bare case reasons that they look at and say, hey, it's just not for me. It takes a little bit of imagination to understand that we are in the early innings of this particular company and how that could translate to an investor looking at this opportunity with not a speculative eye, but rather a value added perspective. And I really think that the action in the stock as of late has come through discovery. I don't think I would chalk a lot of this up as fundamentals. I think this move was actually six months late. I looked at the middle of 2023 as looking at Aduro kind of making the move that we're seeing now in the company. Now, albeit, you could kind of look at the beginning of 2023 and coming off of the 50 cent range, 50, 60 cent range coming into 2023. As being that silent move north, I mean, there was a little bit of buying action, but the volume would suggest that Aduro is undiscovered at this point. That only adds to the volatility that we can expect into the future, at least the short to medium term. I'm looking into the future to look at an Aduro clean technology that actually has physical infrastructure in place with their technology running through the pipelines and the reactors. I'm looking at an Aduro clean technology that's actually earning reoccurring revenue off of their licensing model by allowing major companies to actually put their technology to work and Aduro gleaning some of those revenues off of those multiple entities. I'm looking at an Aduro clean technologies down the line that is sporting low input to companies to where those companies can actually report out on the very bottom dollar that is being saved by utilizing the hydrochemical technology that Aduro sports. We've just been made prevy to the Aduro clean technologies customer engagement from their smallest oil company. And the effect that their company's technology is having on the ability to reduce the amount of diluent that is added to the heavy laden sand crude oil to allow it to flow properly through the pipeline. Diluent has been an additive that has been necessary historically to move the product through the pipeline, not till Aduro came along. And just on a small front, it's suggesting that Aduro could save this company upwards of 50% on the cost of transport and the additives of Diluent in there and moving the Diluent out of that transportation and adding the chemistry in there to lighten up that heavy oil sands that move through the pipeline. And that stuff is just some of those things that are really flying under the radar with Aduro certainly adds to my conviction. When I'm looking at this, look, I'm not picking up news here that the technology is not working. Are you okay? This program and this process of sharing Aduro news, it ceases to exist if Aduro cannot continue to prove out in the face of not only third party, but specific customer engagement portfolios that they're working with. But this technology is the real deal. And I have heard nothing to the contrary to that. And it just lends itself to my own personal conviction. Again, you'll have to derive that conviction for yourself in looking at this technology and saying, look, okay, Ryan, I hear you. Your opinion is such that it's really, really good. You're aligned with Eric Appelman, who would suggest that it's better than what he suggested it was three years ago when he was introduced. The third party validation is not sufficient. And you could suggest back to me that you just disagree with the technology and that it's too good to be true. You're entitled to your opinion. But when we are revolving around this idea of conviction, if you don't have conviction over the technology, which is the lifeblood of this company, amongst many other bullish attributes that the company has currently, then you're not going to survive for the long term and understanding where I think this company is going and what direction the company is heading as it relates to share owners. And where we are in the cycle of understanding, are we early innings? Are we seeing the best of Aduro right now? Is there more to be expected into the future? And as we close down the weekly address when talking about personal conviction, I really hope this helped you frame what it is that I'm going to suggest to you now. And for you guys that watch these 30 minute videos every week, it's very, very important to watch them from start to finish because I am trying to condition your psychology and your philosophy around this company because really what it comes down to on the stock buy side is buy, hold, or sell. You take X number of dollars, you start a brokerage account or you already have a brokerage account or a Roth IRA, you take said dollars, you buy X number of shares of the company, you hold those shares, you sell the shares. That's stock market investing 101 when it comes to establishing a position in the company. It's what you do with that holding that is the key for people to truly understand. And I think furthermore, what we are looking for in the community are not those swing traders on the company who are interested in entering into the company for a few pennies only to lose out on the long-term potential of the company. And I think if you really look at this from a conviction standpoint, I think there are so many unknowns. I think if I were going to put it on a scale of zero to 100, I think we are in the know on about 1% of the total overall story of this company. Ground floor investing? Yes. Getting in at the calm before the storm? Yes. Is this a rare opportunity for retail investors to actually for once have a pre-IPO opportunity? This is almost like a venture capital opportunity where you're getting in on a company that has come to market in a very, very unique way and a very strategic way that would allow for would-be share owners to get in on this company on the ground floor. It's just that simple. An opportunity to acknowledge and look at the upper management who owns 40% of the business who have nary a sold one share in the company. Why? Because of the bullish conviction that each and every one of those upper management have. And for us to soften that learning curve to conviction or would-be share owners is worth its weight in gold. It's worth its weight in gold. To hit the subscribe button to each of the few channels that are providing Aduro clean technology's awareness cost you nothing. And the upside could be infinite. Now I will close with this. What is it going to take to render the ultimate profits on Aduro clean technology? Presuming that the story remains intact presuming that over the next three years as Mena would suggest the company is able to glean further learnings that can be integrated into R3 and eventually R4 the commercial reactor. Presuming that the company continues to build out their team and hire on incredible talent. Presuming that this company can remain on track with their financial prowess which their execution on the financial side has just been absolutely remarkable. Presuming that those things are kept intact and that the lifeblood of the company can only continue to evolve for the customers that they serve. My friends the only way to own this company is to own it ultra long. I say that tongue and cheek realizing that people will make their way to mine and other messages only to buy the stock to exit prematurely. I know that. I get it. To each his own. I'm not going to suggest that you're right, wrong or indifferent. It just is what it is in business. That's it. You choose to sell you choose to sell this stock prematurely. That is your choice. Is it a win if you make profit? Certainly. Everybody's circumstance is different and you have to align your circumstance with your holding and glean that conviction enough to take it to the ultimate profit and my friends to glean the ultimate profit off of this opportunity puts us at a first look at 2027. So if you suggest that I'm going to come in here and celebrate a two week movement in a stock price in a company that by nature of my due diligence and conviction in the company needs to a lot a duro clean technology that ample time to get to that first look in 2027 then what are we talking about? We are talking about a company in the early stages that is going to evolve into something special and evolve into and realize that maximum potential. My friends, we are not talking about a company that has realized maximum potential rather scratching the surface and I bid you all the best of luck in defining your own personal conviction as it relates to your a duro clean technologies holdings guys. If you enjoy the content coming through the channel, I'd invite you to subscribe to the channel, hit the notification bell. Please, if your comments at the bottom of the video, we need to start striking up a dialogue on the evolution of this company because one thing is inevitable. My friends, 2027 will be around the corner. We will be there for that first look and we will relate back on these discussions as we've had them here in 2022, 2023 and now here in 2024 as we march toward that inevitable end as we evolve with this community and a duro clean technology. Thank you so much for turning in for the totality of the video and good luck in your investment future.