 So all the money's made in third wave. I'll give you a perfect example. First wave of social media platforms were like chat rooms in the 1990s, included in that, I would probably put in Friendster. And I would even put my space first wave. Second wave was Facebook, pretty dominant force. Mark Zuckerberg through M&A control buying Instagram, he controlled it. Third waivers is like tip-talk. Third wave's not over. You got still another five years. Whoever dominates the third wave will hold wealth for like a generation.