 I'm sure it's really high. So we had the SID display week 2019 here with the JBD. And hi, so who are you? Hi, my name is Anderson Liu. I am the business director of JBD. Hi. Hi, I'm Chi Ming Li. I'm the founder and CEO of JBD. Hello? Hi, my name is Jingjie. I'm the director of ISEA of JBD. And right here, we're seeing your display in action. Yes. Here. We're showing a light up panel of 720p 5 micron pH green panel. And this is a neutral density here to prevent the eye get burned because extremely high brightness. So this could go up to 2 million nits. 2 million nits. 2 million nits, yes. Last year, we demonstrated 1 million nits. And I think we won the ISEAN Most Innovation Award. And this year, we're coming out with the 2 million nits. And we believe this is the highest in the world. How you do 2 million? This is a vapor level technology. There's no phosphor, no peak in place, no mass transfer, no quantum dots. Everything's made by silicon and compound semiconductor like Allen Gap or Indium Gallium Nitride Phosphide. So this is your wafer right here? Yes. So each one of the panel here is the 720p 5,000 dpi panel that you just saw. And this is how they look on a 4-inch wafer. So each one is a 720, 5,000 dots per inch. Extremely high pixel density. Yes. 5,000 is very high. Actually, we have something even higher on this side. We have 2.5-inch, I'm sorry, 2.5 micron in pitch. That's 10,000 dpi, 10,000 dot per inch. I think we should light it up. Can you light it up? Yes. It's extremely bright. How bright does it go? At this level, it can go up to 1 million nits. So I need to wear my sunglasses, right? Pretty much. Yeah. And this is actually the world record. Nobody have ever demonstrated for that dimension, for that brightness. What do you say how many nits? 1 million nits, 4.5 micron in pitch. Is this full brightness or not? Oh, this is only in a few percentage of the total power. It's very bright. So you have something you can cover it also so it can turn my shutter speed down? So what's the resolution here? The resolution is very high. It's 4K by 5K. 4K by 5K? Yes. And how many inch diagonal? It's 12 millimeter by 9 millimeter. It's roughly half in 0.6 inch. 0.6 inch, you have a 4K by 5K? Yes. I think that's a good idea to do 4K display in a very small, right? Yes, small is the new big. That's our slogan. What is the idea? Why do you do such high resolution, so small? So each tiny panel, only the total weight is less than a gram. But these combined with properly designed optics can give you a large vision. I'm talking about 100 inch display in an AR glass. So small is the new big. So this is for the AR market augmented reality? Yes. The AR, only AR. You can use it in AR. Certainly, they have more advantage in AR domain. Isn't it a bit dangerous to have 2 million nits in the eye? Well, the customers need something even higher because their optics requires very high power light output. So this will go to a wave guide and through back to the eye? Yes, a series of optical devices. To make it look like a big screen? Big screen, smart. Do you have a customer already, or what is the status of the company? We have customers, but unfortunately we couldn't disclose the... Top secret customer? Exactly. So where are you based, the company? We're based in Shanghai and Hong Kong. Our manufacturer and research team is in Shanghai. And what's in Hong Kong? Hong Kong is our headquarters and also our sales and business team. And what's your job? My job is in charge of finding the particular ZOIC. Developing this IC? Yeah. This is an IC? What is this? Is this display or IC? What is this? You look at the bottom, there's a silicon CMOS. There's a silicon substrate on the top. We have 3.5 semiconductor integrated. What do you say? 3.5? 3.5. 3.5 and 3.9 tri. That's a type of semiconductor. Which is very common? Oh, this is very matured materials. But it's very reliable, very efficient. We're using monolithic technology, something like DRAM or CMOS, wafer level. There's no need to pick and place, no quantum dots. So one wafer like this is very expensive or how is it? Oh, there's extremely affordable. Much cheaper? Extremely affordable. Much cheaper than what? Much cheaper than alcohols, then DLP, then OLEDs. Really? Yes. Affordable is a good idea. That's right. For consumer electronics, this is very good. Affordable is good, but also higher brightness is important? Yes. Smaller size is important as well. Smaller DPI? More DPI. More DPI, yeah. Smaller pitch. Smaller pitch. How about full color and everything? What's the status? We do have a bi-color here. I'll put a filter on it. We do have a free color in development, and we're planning on pushing out later next month. And we'll definitely have it out by the end of the year for a three-color display. So what am I looking at? Yellow and red? Or what is it? Green or? This is green and red. Green and red? Yes. What's missing? The blue. The blue. Ah, blue. Blue is a challenge or not? You know what to do. We know what to do. In late June or maybe early July, we'll release all RGB color on the same panel. Because your logo is blue, so you better know how to do it. Yeah, we have to have blue. And do you use any quantum dots or how do you do things? Everything is semiconductor. There's no quantum dots, no liquid crystal, no organic LED. Is that cool? Anybody else? Do you think you're the best or what's the status? I think we're the top micro LED company. We're not only demonstrating very high DPI, small pitch, but also extremely high brightness. And actually, we just released our 5,000 DPI, or five micro pitch panels. They come in RGB separate panels. They are off the shelf. I can buy one? Yes. How does it work? Like you're selling them to who? Swap your card, then we'll sell one. But where do you sell them to who? We sell to a lot of AR customers, a lot of developers, but couldn't disclose their names for now. So what's the challenge? How to develop something like this? Oh, you mean as a backplane? Yeah, can you explain something about the challenges every day? What's happening? The happening is the challenge is about the refresh rate for AR glasses. Some customers may be require very high refresh rate up to 1K. 1K? Yeah. 1K hertz. Yeah. But I think 120 hertz will be OK. Well, you can do 240 here, like the panel we are showing here. Is it 240 now? 240, yes. Really? Yes. This is doing 240? Yes, but the video itself playing is not 240 hertz. You need a special camera to record 240? Yes, that's right. Oh, you can speed it up in editing or something like that. So what's next? Because you hear the SID display week, last year you get the iZone award. That's right. And what's next? Well, we continue to release our new product, support our customers, and continue to push the limits, continue to improve the quantum efficiency, and continue to make big screen using small panels. And you totally will have full color, like this bird there, red, green, and blue. I mean, the other thing. We will release that in the summer of this year. We are in the summer nearly. Oh, there's just two months? Yeah, like early July. So you're working fast or how big is the team? Is it secret or? It's not a secret. We have about 100 people now. We have doubled the people from last year, and we plan to double the people by the end of the year getting ready for production soon. So how do you make a wafer, what you call a fab for this? Is that your secret sauce? That's a true secret. You're developing this fab? All I can tell you is monolithic. You can think about the way where DRAM or CPU is made. This is standard semiconductor processing. It's kind of like printing kind of or? Plasma edge, lithography, thin film coating. But everything is done in a wafer level. How many other in one wafer? This is about 90 dyes per wafer. And how many I can use? How many are good? Above 70% yield. That's pretty high, no? We're still improving. So you can go up to what, 80, 90? We're happy now as a 70, but I think we can push it up to 80%. And how do you do that? Just continuous development and hard work. So many, many details. Do you think AR is going to be huge? Do you think a lot of people are going to use that? Well, you do believe AR is huge. Think about this. Instead of using a big TV, you only use a tiny small glass and you can see a large screen and also a lot more function added on. The nice thing about that is you can add reality and virtual reality together. We do believe it's going to be the next big thing. So do you think the app developers will keep up with your innovation? Because you need to have a whole ecosystem of AR application killer apps, right? Can you also make those? Or other people will do them? We are the panel company. We don't do content. We don't do apps. We support hardware company. Of course, they are software company and content company. Everybody have to get together to make it happen. Because it would actually free us from the phones a little bit if we have AR. We can keep the phone in the pocket. That's right. And then we can focus on what's important, which is talking with other people, right? And just on the side, maybe checking what's happening. Right? Exactly. So next year, this year? Next year, we're going to attend the SID again at San Francisco. And early next year, we will be in Las Vegas, CES. And everybody is welcome to go to our booth and see our new progress and improvements. What you will promise to have for CES? CES will release the 10,000 DPI or 2.5 micron panels as a standard product. And when you talk about 2.5 micron, that's every pixel? Every single pixel. 2.5 micron? Yes. And every single one is perfect? Well, there's some defect. And you have a trick to hide the defective ones. And then you can't see them. And then everything looks perfect. Because this is a modern lithic technology, so the defect is very, very low. The uniformity is extremely high. Certainly, there are a few dead pixels. Right now, we're on the other of PPM level. But we're improving it, hopefully, to get down to PPP level. PPM, it means one per million? What does it mean? One per million, yes. And PPP is one per billion? That's right. And it's possible to do that. One per billion, that means no defect, no? If you count 1,000 panels, that's 1 billion pixels. Oh, cool. All right, that's awesome. So let's see if this video can get double as many views as last year, right? All right, thank you. Because now it's double as 2 million nits, so it should be 2 million views. Cool. Can you just?