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LA2M 1/28/2015-Henry Balanon - Your Marketing Agency Pitch from the Client Perspective

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Published on Jan 28, 2015

LA2M month dd, yyyy
-- Henry Balanon of Stratos, Inc.
-- Your Marketing Agency Pitch from the Client Perspective

Stratos was looking for partners to support the marketing and PR efforts for a product launch. The potential partners came up with different approaches and strategies. Pitches for new business have subtle pieces that can win the business or lose it.

Henry's talk looks at new business proposals from the other side of the table: the potential client.

This presentation covers considerations around the RFP process, communication, level of detail, client and product research, relationship building, and followup.

Henry Balanon is co-founder and Chief Technology Officer of Stratos. He is responsible for the overall product and technology vision for the company. He oversees engineering, security and quality assurance initiatives of the next generation of connected card technology. Henry brings technical leadership and expertise to the team from his previous experience as co-founder of Detroit Labs with national clients like Domino’s Pizza, Chevrolet and Stryker.
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More info at http://la2m.org/events/your-marketing...

-- Live video streaming and recording by Roger Rayle Virtual Ventures LLC, R2VIVE.com (r2vive@gmail.com) for LA2M at Conor O'Neill's, Ann Arbor

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