 What's going on? This is the first book review that I'm actually having in a while. This book is amazing. I actually read this many years ago. It's kind of one of those things that someone gives you a book. You're not ready for it, so essentially you just either browse through it or you don't take it seriously and you go, oh, those are some good points. And then you revisit the book and you say, wow, okay. And the reason being is that this book is kind of for grown-ups. It's for the people that actually have the resistance, the resistance of you want to get married and you have no chances of girlfriends because you're not approaching anyone. You want to make more money, but the problem is you're not making any sales calls or you're not starting the business. You're looking to actually do something that you want to do. And guess what we do? We fill that time, which is, as Cal Newport talks about in deep work, we fill that time with something else that can be drinking, that can be hungover, that can be eating, that can be social media, that can be email, that can be masturbation, it can be anything. It can be any kind of topic. But we say, this is the thing that we're going to do between 9 and 10 and then we fill it with something else. And the reason we fill it with something else is because there's a word that he uses. Obviously, Steven Pressfield, turning pro, obviously the war of art. And I forgot the third one that he wrote around this. But essentially, we call it the resistance. The resistance is the ego. The ego is saying, I want to keep you safe. I want to keep you from not making those sales calls. And if you think about it, the ego is actually important. A lot of people say, I don't want to have an ego. But the problem is if you don't have any ego, you're going to walk into the middle of the street. The ego, essentially, there's two types of egos. That's the way if the shadow ego is the what you actually want to do in life, start a big company, be married to a beautiful guy or a girl, or you want to have an incredible body, that's kind of the shadow ego like the future self, then you have the day to day. And the day to day is essentially the resistance. In other words, you're trying to get this, these disciplines of going to the gym to get your future self, which is that body that you want. And to do this, you actually have something called the resistance. So the resistance, let's get into it. Resistance is anything that tells you it's okay, don't do it, or put it off till tomorrow, or go on Amazon and start buying some things. The resistance is anything that derails what you really need to do. He brings up obviously a plethora of types of resistances. The one that really caught my eye is there's two things that I really want to do. Number one is public speak. We think of excuses, which is, oh, this venue, or I want to get paid, or what am I going to talk about, or where's my first talk going to be, whatever the case is. The second one is sales calls. Okay, sales calls is more about the rejection. A lot of people have, you know, as Seth Godin has talked about, which is just ship it, yet you make a book, or you have a product, or you have a song, or you have something, a website, a company, just ship it. They also call in Silicon Valley, the least viable product, which is you make a product, send it out there, test it, get some feedback, make it better, 1% better in the war of art. They talk about the resistance before you actually ship it, and before you actually create it. Okay, so before you actually create, say, a book, writer's block, whatever you want to call it, or in sales, you say, I'm going to find out all the information before I actually make this call. I'm going to understand what their needs, their wants are. I'm going to discover their social posts. I'm going to go into all this detail. You make a call, and then you make a voicemail. Okay, then you go in and you say, here's the next person. And the problem is, if you have a short cycle, and I'm not talking about big sales, but I'm talking about small sales, which is by my service, my product, real estate, whatever the case is, I'm in real estate, which is, they make a list of things that they need to talk about. Okay, mastering the script. No, no, no. You just got to do it. And he said, there's three ways to overcome it. Number one is every single day at this time. This is exactly what I'm going to be doing. Okay, you're going to find me here writing. You're going to find me here making sales calls. You're going to find me here going to the gym, whatever your number one thing. Okay, so he talks about, that's the first thing is, you have to block it off. Number two is consistency. You have to show up. That's a professional. Show up when you're sick, when it's bad weather, when you don't want to, when you're hung over, when things are happening in your life. You have to show up every single day. That's what a professional does. And number three is they say, you're never going to make it the first time. You're never going to make it the second time. You may not even make it the third time. However, if you keep on showing up and the professional knows this, the person that actually goes out and makes 50 sales calls and nothing happens or the person that writes 500 pages or say, you know, three books and nothing hits or the script, you know, if you're writing a script for Hollywood, the professional knows that one of them is going to hit. You have something called faith. Okay, faith is, is believing is something that you can't even touch or feel or anything else. You have faith, it's going to happen. Okay. So the first one is you got to block the time. Number two is you have to show up when you feel like it or not. And number three is you have to, you have to have faith in the first two that something is going to happen. Okay. He barely even focuses on the latter of the part. He talks about all about the resistance. And then he also talks about the, the actual idea of getting down to the brass tags. Let me just bring up a couple of things that he brought up, which was very interesting. And here we go. So he brings up that we try and rationalize it. Okay. We rationalize every excuse because we want to be kept safe. I'll just go back to the ego and what he talks about it. So you have the ego that wants to protect you because the ego says you've never made a sales call or you've never actually produced a book. You're fraud. You're someone that doesn't do this. This isn't part of your, your personality. So your ego protects you because this is something you never done. Okay. And he talks about it is that it actually gets easier. You've heard that from a ton of people, which is as you face the resistance, the actual resistance becomes easier to face in the future. The second thing is he brings up is that when you actually start is the best feeling in the world. Okay. You write 200 really bad words. You make really bad sales calls for the first two months or three months or four months or whatever the case is. You make some really bad screenplays or some, the first business proposal isn't that good. Okay. But when you actually do it, the resistance feels good. That, that actual feeling of doing and accomplishing is the best. So it's really broken down into three parts and I'll leave you guys with this. Number one is explaining the resistance. Okay. It's, it's, it's pretty straightforward. It's, it's doing what you don't want to do and it, and it's explaining what you do instead. You fill it with time. You fill it with some something. You fill it with something and you just, you say, well, it's not a big deal. I'll do it tomorrow. Or actually social media is more important or actually writing these emails are more important. Then number two, part two is combating the resistance, combating the resistance. How do you actually get over the resistance? Talked about that a little bit. And the third is obviously what actually happens when you do this? So it's something to look forward to. It's the future self. It's the, it's not the accolades. It's, you're doing this as a professional to make money. This isn't, this isn't a craft. This is, or he actually talks it as a craft and not an art. So an art is, well, I do it. I kind of do it. You know, you're, it's sort of a passion. No, no, I'm doing this to make money. And when you actually incorporate, he actually brings up incorporating yourself as someone that does this as a professional, you feel better about yourself because it's not me. It's me comma ink. It's me comma company. You're doing this for the company. All right. And when you consider it that, don't talk to me. This is all I'm doing. You become the professional. I highly recommend this unbelievable book because we're all pushing something away and that resistance is never going to go away. It's never going to go away. It's always going to be there. It doesn't matter if you've done it thousands of times. It's always going to be there. It's the professional. It's the quarterback. Tom Brady talks about it. He gets nervous before Super Bowls, before playoff games. It's just natural. But the problem is a lot of people don't want to go out there and perform on stage. You know, they sit in the sidelines, but they're not actually on the field. They're not actually performing. So if you guys have any questions, any book reviews you want me to do, shoot it in the comments below. Subscribe to the video. Have an amazing day.