 Hi, this is George Cowell and today in this short video, I want to talk with you about when you are making an offering of your services, when you're trying to announce your services, one of the mistakes that people make is that they don't announce it more than once or maybe twice. They think, gosh, I didn't get much response, so therefore, nobody wants it. Now, in some cases that may be true and you need to modify your services, but before you have repeated it enough, simply the idea is you might not have the people, so typical, okay, so there's been a well-known that people need to see something multiple times before they make a decision. Now, I've seen studies showing that people need to see an advertisement 13 times before they make a decision, and recently I saw it, it was seven times, but regardless, the point is that people need to see it more times than you're probably announcing it, okay, and that's the important point. And when you are announcing it, for example, on social media or to a group of people, like to your email list, announce it at least three times in a short time frame, like within one month, announce it at least three times so that they have a chance to so that your offer has a chance to make an impression on them so they can make a decision. When you're announcing it to one person, you're trying to reach out to one person, now, yes, you could reach out multiple times, but it could get annoying for them. So let me give you one more principle, which is to be in service when you do the repetition, to be in service. So whether it's announcing it publicly or whether it's announcing it one person, always be asking, how can this thing be of true service to the people I'm announcing, and how can I announce it in a way that's of true service? So for example, you might emphasize that you're giving something away for free as part of your launch of your service, okay, maybe you're giving a free call or some other benefit, some other gift, or you approach it from, hey, if you know someone who is really struggling with this issue, I want you to know that I'm now offering the service, and it really will be helpful for them. So feel free to have them get in touch with me, and I will help them as much as I can. So be in the place of service when you're announcing it and when you're repeating it. And the last thing I want to say is longevity. There is repetition in the short term, which is within a month, you announce something three to five to seven times, okay? And again, within service and try to make it a variety of things, I'll put more in the notes of this video to give you some ideas of variety, the ways to announce it, but yeah, in service and with some variety. But also there's longevity. So people may see your launch and they may see the three to five announcements about your thing. Maybe they only out of seven times you announce it, maybe they only saw three times, okay? But they just are getting, okay, they're starting to think about your services, and it takes people time. Sometimes it takes people months or years before, and this happens to me all the time, someone's been following me for years and they find, okay, now it's finally time. People have different lengths of the sales cycle, you might say. So longevity is important. So keep announcing it. You do a launch and then you do another launch a couple of months later, and then you do another launch three to six months later, okay? The longevity will allow the people who need more time to then make a decision to work with you or to refer you. So I hope that's helpful. As always, I'll put more notes underneath the video or in some cases above the video. And until the next video, I wish you confidence and clarity and from a place of service, repeating your services enough so people can really make a decision. Take care.