 The idea is this. The world is changing. And so are we. Time seems to be moving faster. But we intend to outrun it. What's thrown away today could be gold tomorrow. We look to the future. But we are not fortune tellers. We are entrepreneurs and innovators. We see obstacles as a playground. We see the difficult questions as chances to learn and to grow. We look at the world and we see challenges and opportunities. The idea is to find a place where ideas can flourish and we can nourish our ambitions. A place where students learn from experts. A campus for solutions and startups. A world within our world where entrepreneurship and business innovation. Ideas and ambition. Are at the core of our existence. A place where studying isn't just studying, it's an immersive experience. A place for developing knowledge, business skills and an entrepreneurial mindset. At research university level. A place where we can grow and contribute to a society of our own making. A place for innovation, analysis and smart solutions. The idea is that this place now exists.