 What is up everybody welcome back to the channel you guys this right here. I'm telling you man We're going through a crazy funky ass time right now Nationwide globally March 2020 I Don't even know what to say about it man. It's just a freaky ass time But here's the deal man the strong survive Those who are staying on their grind those who are staying focused those who are staying staying positive Those that continue to move the needle forward those that continue to just kind of push forward I'm telling you man. Those are the ones they're gonna win and and it happens all the time Dude, you think you think multi millionaires and billionaires only make their money in good times If you think that you you completely Missed that part in wealth 101 in entrepreneurship 101 like you missed that lesson, right? Multi-millionaires and billionaires make their fortune when shit hits the fan Billionaire Warren Buffett. I read an article about him a couple days ago where what he's doing right now Yes, he lost billions in the market But what he's also doing is Investing billions back in because now he's able to pick up stock and pick up shares at a fraction Of what they were just a few months ago So so don't get it twisted you guys in in times of depression in times of recession People are still winning. So what you have to do man to the solopreneur to that Entrepreneur out there that has a product or a message or some type of service. Here's what you want to do Here's the ultimate ultimate ultimate strategy and here's what I'm gonna be implementing You'll see this over the next couple days. I'll be rolling this out myself as well I have a couple different products and that's why I'm trying to figure out which one but here's the deal It's not a pitch. Here's what you want to do You want to simply come in here to your Facebook ads manager and you want to click the green button? Which will bring you over here and this is the video you want to be running for the month of this is the ad You want to be running for the month of April? Okay April 2020 What I want you to do is I want you to simply pull out your cell phone and introduce yourself Okay, introduce yourself. Talk about your background your experience who the hell you are your business your passion your background everything about what you got going on everything you're fired up about and most importantly What you're offering? It's an intro video. It's not a pitch video. Okay. I always recommend this to my clients I always recommend that this is the very first Facebook ad that they roll out But I'm opening this up. I'm opening up this this recommendation for any business and every business out there It's not a pitch video. It's not something for you. It's not a video that you're gonna sell anything right now You can for sure But what I'm saying is that the strategy is to simply introduce yourself if you're a restaurant owner Introduce yourself if you're a yoga studio owner introduce yourself if you're a local real estate agent Introduce yourself. Whatever the hell you do Pull out your phone go on video and introduce yourself and simply give empathy Show empathy and and and let people know that you're there for any type of support Obviously bring up your business obviously obviously let them know that you're the local realtor or or you're the local dry cleaner owner Whatever business you're running let them know that obviously right, but it's not a pitch again. It's not a pitch It's just it's just that empathy compassionate Intro type of video. Okay, and here's what I want you guys to do You can literally run this for literally a few bucks a day three bucks a day Five bucks a day and what you're gonna do I would I would run it at five bucks a day five bucks a day for 30 days $150 you guys ain't shit To do what I'm about to tell you to do. Okay 150 I want you to go open up your garage and go sell some junk That you have in your garage open up your closet and go sell them Jordans Like you don't need a bunch of crap like if you have a bunch of stuff in your house Sell some stuff to make this happen. Okay, sell some stuff to open up some type of budget because I'm telling you man As as as the world is spinning right now and shit hit the fan everybody is afraid I'm running ads right now And I'm getting I'm getting like it's it's costing me less than a penny For some of the ads that I'm running per click per view like it's absolutely ridiculous because no one's in the No one's playing the game right now Everyone has lost their ass and the majority of businesses are not advertising You have those you have those you you have those ones that are that are like me that are saying, you know what You better you better you better get with it and you better keep advertising You got those ones for sure and that's why I'm giving you this advice is that you have to be that entrepreneur You have to be that business owner that doesn't Take their foot off the pedal you might have shut your down You might have shut your doors down right you might have closed your your business You might be you know having To to lay off some employees right now you might have to you know get rid of get rid of a lot of stuff right now You might be you know freaking um liquidating right liquidating and and downsizing your operation, but I'm telling you man cell phone simple facebook video Will go a long ways when it comes to brand recognition and people knowing who the hell you are okay Excuse me Here's what you want to do Five bucks a day and run it for the next 30 days Okay, and facebook doesn't bill you every day like they're gonna allow you to choose your date and you can you can You can like for example with me my billing date is at the end of the month So I'll run ads the entire month and I'll run ads for other clients the entire month And then I don't get a bill until the end Right, so set your yours up that way as well So you're not to pay it right now paid at the end of the month But $150 you guys ain't nothing go sell something to make that happen But here's what you're gonna do you're gonna simply pull out your phone You're gonna introduce yourself and just let the people know what you do let them know that you're there for for support Let them know that hey man you feel for what's going on Times are crazy and and and people are losing their asses right now But at the same time you're the local business owner and and and you're staying positive and you're staying focused And and you just want to let let let the audience know that you're that you're a message away if they need anything Right, it's that type of message you guys and i'm telling you When you run it the right way you're gonna come into your facebook ads manager and you're gonna run it under video views Okay Any other type of facebook ad that you're capturing leads or making cells right you're trying to run facebook ads to do either Leads or cells that would be a a traffic Or a conversion ad right to capture leads, but this is not a lead capture ad This is a video view ad okay now. Here's the power of a video view ad You're gonna run it at five bucks a day and you're gonna run it for 30 days Okay, and you're gonna target your market. You're gonna target the demographics. You're gonna target that location You're gonna target the interest. You're gonna target whoever the hell you're targeting right So so you know make sure that that's all and then and then also if you're building custom audiences If you're a little advanced and you and you have some custom audiences set up That's who you want to target as well Maybe people who engaged with your facebook page or maybe people who engage with your instagram profile Or maybe people who are on an email list Maybe you have an email list of customers. You can upload that email list to facebook and create a custom audience around those people So if you have custom audiences, that's cool, too But even if you don't if you just simply target your your area whether you're a nationwide business or a local business You're targeting that area and you're running a video view ad Okay, and all this is is to is to get that audience to know who the heck you are You are running a video ad. Okay now every other video would obviously be for lead capture or to make a sell And that's that's conversions and traffic as I mentioned, but this one strictly video views you guys Here's the power with this one You run it for 30 days You'll obviously get thousands of people to view it and you'll get a ton of people because again right now Many businesses have pulled out not that many people are advertising right shit hit the fan budget isn't there So a lot of that is going on right now Which which which allows the cost of facebook advertising to drop and and so you need to take advantage of it You need to be that bull and be like dude. I'm gonna keep pushing I'm gonna keep going and and I ain't gonna stop, but I'm obviously gonna show compassion I'm obviously gonna have empathy for what's going on You obviously have to have to tweak your message to meet current affairs or current news I should say current, you know times or what the hell is going on You have to obviously You know tweak your message to fit that But again when you when when you're the local business owner and you're the you're you're the entrepreneur And you come out and on video like that and you let people know. Hey man, I'm here for you You know, I feel for you. I I know what's going on Talk about your business if you had to lay off some people talk about that man Because then people are gonna start looking at you and they're like damn Do I feel sorry for that guy too? And I'm telling you that right there that brand recognition you guys That that creates rapport that creates a bond that creates credibility It gives you social proof and I'm telling you as as your as your competitors are sitting on the sidelines In you know, and I don't say that disrespectfully As they sit on the sidelines waiting to see what happens and that's what a lot of people are doing man They're just waiting to see what happens And and and and I'm not even gonna say that's fine. That's not fine Like you don't want to wait around to see what happens because you don't know what the hell is gonna happen But at the same time you're a business owner. You're an entrepreneur. You have to feed your family So therefore if we can't exactly make a sell right now We got at least get our face out there and at least have our brand out there Where people are constantly seeing us, okay? And if we can tweak our message to fit current times And the current situation of what we're going through then people are gonna really really really relate to you even more So the deal is with this is that you run it five five bucks a day For 30 days and you run it under video views to target that area at the end of 30 days You're gonna literally have thousands of people who viewed that video That's gonna allow you to run or that's gonna allow you to to take those viewers and create custom audiences Okay Once once you set that video add up you can then go and create a custom audience and facebook will start collecting All the data of the people who actually viewed it. Okay That right there you guys is super super powerful because then once you end up Getting done with that 30 day run you can run it for 30 days. You can run it for 60 days Whatever 30 days is a good amount of time So during during this mess out as everybody is glued to their cell phone and everybody's on social media They're still seeing your face. They're still seeing your brand and and because you tweak your message to fit what's going on They're liking you even more and so when you when you can run that video view add and create a custom audience around those who watched it And then once we're done with this mess, let's just let's just call it a month away Two months away, whatever You then have a powerful custom audience of thousands of people that you can then Retarget with ad number two under conversions under traffic or conversions. Okay And that's when we're going for lead capture. That's when we're going to make a cell Now for those of you that are that are that are you know, you're like damn, david I need to make cells right now. Okay, cool Well, then put that same video out and run it under conversions run under traffic or conversions test both of those And the reason why I say test both of those is because You may not your pixel may not have a ton of data Just yet if you're brand new at facebook ads your pixel may not have a lot of data So you may have to run traffic to the to your landing page first So facebook can start knowing what the hell what type of traffic you're looking for right? You got to warm up warm up that pixel But for those of you that have a warm pixel it's conversions all day You're taking those videos and you're running conversions even an image you're running conversions If you're trying to capture leads and make cells right now But what i'm saying is just simply kind of maybe back up a little bit take a step back Have some empathy for what's going on But at the same time still promote your brand and that's how you're going to do it under video views that right there is literally the most inexpensive ad And you'll get thousands of people to see you on a daily basis your face your Message your everything your brand will be in people's news feed Every single day and i'm telling you man As most people are glued to their to their tv watching the negative ass news all day They're in a negative mindset all day So if you can have something more positive if you can come on and and now you're targeting your ideal client And you're and you're and you're showing compassion and you're showing empathy and you're really showing You know maybe a different side of you where now these people are relating to you That's going to go a long way in the long run man. That that's going to that's going to be that's going to go a long way Okay in in the long run and and i'm telling you when it comes to your business branding is everything and that's that that's one In fact, that's probably the number one reason why i'm building a youtube channel It's social proof. It's branding because you guys are seeing me on video, right? That right there is all the credibility that I need to go sell something else Right like so when i'm dropping a course or when i'm dropping another product and people are looking me up and want to know Who the hell david is First of all, they'll find me on every social media platform But once they come over here to youtube and they're like damn dude, this guy's talking about marketing He's talking about social media. He's talking about facebook advertising. You know, I just got his message Or I just saw his ad, you know a couple weeks ago. This guy must be the real deal I'm telling you man that that's video marketing video marketing creates credibility and social proof Unlike anything else and so video views if you're not out there building a youtube channel Okay, you need to be running video view ads then you need to get your message across right now You need to stay in people's mind You need to you need to stay top of mind and again you need to relate your message to what's going on in today's time Okay That's video views you run it five bucks a day now if you have more money Okay, 10 bucks a day and go for 30 days at a 300-hour budget You would literally have tens of thousands of people that viewed that video Which then you could turn around create a custom audience and retarget them for traffic and conversions in the future Okay, so That right there you guys is what every single business owner needs to be running right now Okay, and if you want to drop it to just maybe a couple bucks a day two bucks a day, whatever do something man Do something three dollars a day three dollars a day 30 days And run your message. Okay, and it's not a message on something on something crazy random. It's an intro introduce yourself because it's As much as you may think that your your your brand is popping and you're popular and everybody knows you I'm here to tell you I don't mean to burst your bubble, but I'm here to tell you no one knows you On social media 99% of the people who follow us don't know us They live across the country and they don't know you and that's the bottom line like your instagram followers. They don't know you Your facebook likes your freaking 700 people that like your facebook page 99% don't know you so don't think that you're mister popular. You're not so when you can run video views Target your audience and do that every single week. I'm telling you man And in this case, we're going to do it for a 30 day period. We're going to go on a 30 day blitz You couldn't get that branding effect anywhere else, man And it's so crazy like it's it's so crazy like just today alone like just today sort of god It's honestly got true As my family and I we were driving, you know, we had a little baby appointment at the doctor's today or whatever My wife is pregnant and we're having a baby, you know in in june Coming back from the doctor's appointment. We're just driving right and I look at a bus bench, right? I'm just driving through the streets and neighborhoods and and there's a bus bench right on the corner And and it was it was an advertisement Of a real estate agent and I'm like and I show my son. I tell my wife. I'm like dude. Look That costs so much money like these people are still spending money offline Excuse me and and and not not getting anything out of it Like it the roi on offline marketing now Some of you guys crush it with with your offline marketing But at the same time you guys are spending a shitload Don't don't tell me you're not you're spending a shitload if you're getting an roi Are making cells or building your brand with offline marketing You're spending an arm and three legs like you're spending a ton. Okay So I look at this bus bus bench and I tell my wife and my son I'm like dude These people have no clue like that bus bench is not cheap Like and it happened to be a real estate agent and so I tell my son. I'm like dude. Look that's a real estate agent I pitch those people all day to not do that and run facebook ads like I swear to god you guys This was today alone And so it's like dude for for for what they spent on that bus bench and it doesn't come with just one bench You can't just when you're doing marketing offline like that. You're not just not just advertising on one Single bus bench like that shit is a package like there's like 20 bus benches that probably came with that package Right and that's an expensive ass Campaign and so I'm like dude for a fraction that person could have ran an ad a video view ad on facebook And had thousands of people in their market See it and because it was a video and not just some Random ass image on a bus bench that video would have went so much further and they would have had so much more You know freaking branding effect across it all So i'm telling you guys man. This is where we have to be social media Facebook advertising or instagram or youtube. Okay, those top three man That's what you have to master one of them master one of them And and if you're not going to master it then obviously you you're going to go higher someone to go master it You know, but but at the end of the day i'm on a mission in 2020 to teach people how to fish themselves I don't want to fish for you no more. I don't want to be your marketing guy No, i'm not going to be your agency guy no more like i'm not i'm not going to be fishing for you I want to be teaching people how to fish because I truly believe That every single one of you guys no matter how busy you are in your business You should be doing this marketing you should be running these facebook ads now until you really crack off and you're and you're Let's let's call it seven figures Until you're at seven figures This part of your marketing should not be delegated You should not have to hire somebody to do this for you if you're under seven figures You should be doing this shit yourself. Okay And and i'm just convinced that everyone can Everyone can because this is literally a few clicks and the damn ad is live Like that's not that's not something i need to hire someone for for 2,500 bucks a month Yeah, right like i'm sorry man. I'm an agency owner shout out to all you agency owners, but it's it's I'm gonna keep it real It's damn near overrated like it's overrated Do like like people try to charge a shitload to do to do this And i'm just convinced that you can learn it yourself a business owner can learn it themselves And and and not have to pay 2,500 to some random marketing person right to do to to click a few buttons for you Now is it super super easy? No, you there's a learning curve But at the same time it's like dude you guys can be doing this yourself like I don't care how busy you are Um, and and there's just no there's there's just nothing as effective man Everyone and their mother is on their phone people are glued to their phone They're scrolling through social media all freaking day And it's now the opportunity for the entrepreneur to get in front of them and to get in front of them right now While shit hit the fan and the prices are so freaking low to advertise. Okay So if you ran this ad video views and you ran it for 30 days at that five dollar a day or even three dollars a day I'm telling you dude. You're gonna get thousands of people to see it. So rather than some pitch video again It's an intro video Introduce yourself let your audience know who the hell you are because i'm here to tell you No one knows who you are man. I don't care who you know, you think you're the mayor You're not the mayor of your town. No one knows you so Get them to know you man run this video ad Get thousands of people to freaking view it and then and then and then build that custom audience To then retarget in the future when times, you know get a little better, right? So that's an ad you guys every single business owner needs to be running You cannot fully afford to completely shut your doors man Some businesses are waving the white flag and they're like damn dude. I I'm done And and I'm telling you out of out of out of my sincere freaking Just heart like from from the bottom of my heart. I feel for you like I feel for you There's gonna be tons of companies. In fact, there's gonna be I don't know if I can call it millions, but I'll just say hundreds of thousands There's gonna be hundreds of thousands of businesses Small to medium sized businesses that don't bounce back There's gonna be hundreds of thousands that don't bounce back and that's a mental thing man That's a mental thing that business owner. I truly feel for them, but at the same time They're not take they're not being proactive. They're not man. They're not they are not being proactive Even if they're on their last dime, I get it But you got to still you got you got to survive man You got to survive you got to stay afloat and you got to go sell some Shit that you may have in your freaking garage to go afford your marketing Marketing is the most important when it comes to your business, man You have logistics. You have the operations. You have you have you have payroll. You have freaking you have All this other random crap that goes on within a company a legitimate company, right? You have all this other operations and daily tasks that that that that is involved in an actual company But i'm here to tell you the number one most important Is your marketing is your marketing and advertising if no one knows who the hell you are No one knows who the hell you are and if no one knows who the hell you are Ain't no one coming to your business. They ain't buying from you They're not walking through your front door even if it was open at this time because no one knows you Marketing and advertising is truly the most important when it comes to business people need to know who the hell you are And i'm telling you man a lot of people are gonna tap out a lot of people aren't gonna jump aren't gonna jump on the Bandwagon people are are are are thinking that that that offline marketing is all they're doing and and that's all they know And they're not gonna evolve and learn anything else. It's like dude. Are you freaking kidding me? Like do you better take Whatever you are spending offline. It's a fraction to do it on social media So let's freaking get with it run some damn facebook ads Stay in front of your local audience and don't wave the white flag This economy needs you this country needs you this freaking world needs you This world evolves around entrepreneurship. So let the people know who you are man And and and just don't give up. Okay. Don't give up run this video view ad every single business owner out there That's where you want to be in 2020 especially right now Um And that right there will go a long way you guys create that custom audience and then after that Retarget with traffic and conversions ads. Are you guys so get that video done, man? And i'll see you guys on the next one over now