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Mobile Location Campaign in Brazil By Adsmovil

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Published on Jul 7, 2015

The goal of the campaign developed by Adsmovil was actually to launch Amopé product, the advertiser knew that only in a mobile environment we could launch a campaign targeted to the super premium audience they needed to achieve.

Since this was a new product we faced several issues, like the lack of knowledge of the product, its high price, also the target they need to achieve was pretty small in Brazil, we only have 11 millions of women with this high income.

The success of the campaign was not only measured by the brand awareness that it created, but also the direct product sales through mobile devices. 26% of the digital sales happened through a mobile device.

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