 Hey guys, what's up? It's Andy Elliott. I'm going to show you how in this video, when a customer comes in on this vehicle, how to sell them this one. And by the way, if you're in a subprime market, which means you deal with less than perfect credit at times, this video is going to change everything for you. Watch the full video. I'm going to show you not only how to switch any customer, but sell them on any vehicle that you want to. Check it out. I have this little machine. I get two seconds of information. What it will do is it will print out a list of all the big lifted, nice sexy full-wheel drive trucks that you like for the payment you want. We'll go out there and pick it out. And it'll work for you plus your approval match. Would that be okay? Yeah. I'd go over here. Guess what? Pull their credit. You look at it. And I'm like, okay. Kia Rio. Let's go. Okay. Hey, listen. You know what my deal was? Hey boss, listen. I got this guy. He wants a lifted Z71 full-wheel drive diesel Chevy. He's like, yeah. Show me. Show me the yellow veil. Okay. All right. That's the goal, right? Look, I'm going to say this to you. I want you to understand this, okay? You guys like helping people? I do too. You know what? The only way you're going to help somebody with bad credit is help them get a loan so they can start building credit. That's it. There's nothing else you can do except for do that. So listen. I'm going to give you a theory that I have and it's probably why I made a lot of money. And it wasn't money driven, but I did believe that if I did my job, I should be able to get paid off a bit. Okay? So you know what I'm saying? Like I take care of you. Take care of me. Like we do it together. We do it together. We do it together. I did believe that if I did my job, I should be able to get paid off a bit. Okay? So you know what I'm saying? Like I take care of you. Take care of me. Like we do it together. Well, here's the goal. People come in every day and I worked in the subprime market because I worked at a Kia store. The Kia stores have a lot of subprime. They got good credit. I mean, 800s walk in every day. And then you got the, you know, the 550s that are running around all day long. So the idea of it is, is all the 550s wanted to buy really nice. But guess what? Everybody was going to buy a Kia Rio or a Kia Forte. That was the end of it. Okay? So I had to get really good at selling Kia Rios to people that want to lift the trucks. Okay? Do you guys try to pull their credit in advance? Or do you guys go drive them on a big lift of truck and then come in and pull their credit? Which one? Look, I used to tell people all the time, I'd say, hey, what's going on? My name's Andy. Hey, dude. Welcome to the store. Hey, you know, and I would say, hey, you know, I'm glad you're here. I didn't make people prove to me that they could buy before I gave them my best. But I would ask a couple of questions. You know what I mean? I kind of peek over, see what they pulled up in, right? You little peek-a-peek. I'm like, you know, hey, look, I'm just going to tell you, we got a big sale going on. We got over 60 lenders. Is there any reason why you wouldn't be able to finance with a primary lender today? Any reason why you think you wouldn't be able to? Well, I don't know. I mean, or what does that mean? I might dumb it down a little bit. I might say, hey, you don't ask me questions. What do you rate your credit one to 10? You know, one being the worst, 10 being the best. How do you rate it? You know, would you like me to save you some time or anything? Or are we cool? We're just going to go out here. And they're like, yeah, I probably a sick. I'm like, cool, listen, I got this little machine. We just type in two seconds of information. Guess what it does? It'll print out a list. No, seriously, this is what I used to say every day. I said, I have this little machine. I'd paint pictures for people. I said, I have this little machine. I get two seconds of information. What it'll do is it'll print out a list of all the big lifted nice sexy four wheel drive trucks that you like for the payment you want. We'll go out there and pick it out. And it'll work for you plus the approval match. Would that be okay? Yeah. I'd go over here. Guess what? Pull their credit. You look at it. And I'm like, okay, here we go. Let's go. Okay. So right now is a time to take yourself to a whole new level. Listen, the market is going to demand you to get more skill right now than you've ever needed to have. And if you do, not only will you become great, but you're going to make more money than you ever imagined. I would love to talk to you. Tell me what you need help with. Text me right now. If you see on the screen, my cell phone number is 918-210-0254. Let me say that again. 918-210-0254. Give me a text message. Tell me what you need help with. I'll reach out and call you. Let's take you to the next level. Let's get back to the video. This would be like some of you guys work faster. You work quicker. It's kind of like this. Have you ever known me that's had a set of braces? Yes or no? Guys are like, yeah. I'm like, yeah? Yeah, like you've known somebody? Oh, cool. Did they want the braces or did they want what the braces did for them? They weren't like, give me braces. They were like, no, I got to have braces that have a perfect smile. Does that make sense? Okay, cool. When you go to the dentist, what happens? The dentist has some braces that will work for you. Do you think they let you pick out the braces? Or do you think they pick them out for you? They pick them out. So this is how I move. See that? That's the one. They're going to pick out the set of braces that can do what? Come off in one year so you have a perfect smile for the rest of your life. That's the goal. It's that simple. Okay? Well, getting braces, it's not what the car is. It's what the car does for you. The car that you're going to get today will be what builds the credit. But we don't pick the car. The bank shares the risk, so they help pick the car. Does that make sense? Okay? So guess what happened? I'm going to put here bank or you could put credit reestablishment program. You could put whatever you want there. And I literally go through here and I say, look, this is the inventory. They're going to go through and they're going to pick the perfect vehicle so that can do what? In one year, you can have great credit. Guys, is it getting harder and harder and harder to build the great credit? Yes or no? Hell, yes it is. Is it your job to be the one to share with your customers how hard it is to get your credit bill? Look, no. Your job is, look, I'm sitting here talking to you and I'm like, listen, let me explain this to you. Okay? Ten years ago. Okay? Ten years ago, it was easy to fix bad credit. Today, it's like going through hell. Hey, do you want these people to get what you want? Yeah? Yeah. I'm like getting great credit today. It's like going through hell. Even if you had $20,000 cash in your bank account right now, they don't care. They don't care. You know what they want you to do? They want you to start some new revolving credit starting from today forward. You hear me? Okay? Now, listen, it'd be some janky bank. It's going to be a nice, big, solid, nation-wide lender. Somebody uses it in all 50 states, reports to all three bureaus. Something strong, right? That's what you need. Those banks don't want to loan you money because you got less than perfect credit. But let me ask you a question. You could get your foot in the door of one of those banks. What would that mean to you? Everything, right? Okay? Do you see the way I'm talking to him? Do you see the way that I'm making him understand about what the situation is? Are we talking about what car we want to buy anymore? Maybe we're talking about lifted diesels and pool of drives and letters and LTZs? No. We have switched the name of the game and now we're on to credit, okay? Now, he wants better credit than he wants a car that he's going to buy. Why? Because he ran into me, okay? Look, all of you guys in the room should be able to re-duplicate this. All of you, okay? What you do when you're speaking to somebody is this. It's really hard to build your credit up today. 10 years ago, it was easy. Today, like pulling teeth, literally like walking through hell. I mean it, okay? Even if you have a 10 grand in your bank account today, it wouldn't matter, okay? It's about payment-revolving new history starting from today forward, not with just a normal bank, but with a nationwide lender. And that's all we use. But look, you guys got to paint the picture until you see that they understand what you're saying. Look, can you see when your customer has switched gears and they want the credit? You don't get up and leave. Bad credit? 90% of the time, we're inside building them and selling them on great credit, okay? And then 10% test drive. Good credit. We're 90% of the time on the lot, and the last 10% of the time, closing the deal. It's opposite-reversed, okay? It's opposite-reversed. On that deal, when I'm sitting here with them, let's say I look at him, right? And he's like, okay, I kind of get it. You know what I'm saying? I say, hey, let me ask you a question. Keep painting pictures until you see in their eyes, they get it. It's your job to make them get it. Your job. Look, name a big bank. Name one. Big bank, right? What's your credit? Would you agree? You probably wouldn't qualify for a loan in B of A, right? Right? Okay, cool. Let's say you walked into B of A right now. You walk in, you fill out a credit application because you want to buy a car. The lady at the front says, hey, man, sorry. We only take 700 plus credit scores. You got a 560. You can't get your move. Have a nice day. Thank you for coming in. As you're walking out the bank, literally, you're about to walk out. You're on your way. You just got declined. Some guy comes running up to you. He says, hey, hey, come here, come here, come here. Listen, my name's Andy. My name's Andy. I'm the president of the bank. I was late. I was such great credit that I'm deciding to get somebody a chance. So I'm gonna ask you a question. Even though you don't qualify for our lending bank, our lending opportunities. If I would give you the chance to have a loan with us and go ahead and do your bank loan here at B of A, okay? We can make every payment on time perfect. There's only one stipulation. I'm gonna help select a vehicle that'll work that I'll help you get your credit story again. You got to be fair? Okay. How would you feel if that happened? I mean everything to you, right? If we get this done, that will be basically what you're saying. Do you see that? Do you see me pushing that in him? Nobody. Do you see it? Guys, think about it. have a phenomenal sales person in your store, you don't get to see this, okay? I'm gonna tell you, there is another level of selling that exists in this world. One, that's so strong, if you were to see it, you would almost convince yourself to quit because it's so good. No, I mean it. I want you guys to become so good that you give other people the reason to either chase you or quit. One or the other, okay? My goal when I was younger was to make people quit. I wanted to be so good that they're like, I'm done, I'm out of here. Like I wanted to take their soul.