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Heineken presents: Ridentity | Episode 2

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Published on Sep 26, 2016

Heineken Ridentity handelt von der Idee, das erste, echte Wiener Fahrrad zu erschaffen. Handwerker aus allen 23 Wiener Bezirken steuern diesem Projekt maßgefertigte Teile bei, um den Prototypen eines Fahrrads zu bauen, das einer Stadt wie Wien gerecht wird.

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23 Parts. 23 Districts. 1 Viennese Bicycle.

Heineken Ridentity is the story about the idea to create the first true Viennese bicycle. All 23 districts of Vienna contribute handcrafted materials to build a prototype bicycle that really represents and fits the Viennese.

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