 Look, Kylie Jenner, the youngest Kardashian in the last 18 months, has done 400 million dollars in revenue on lipstick kits and various makeup things with Kylie Cosmetics. Put that in perspective. Lauria, Maybelline, massive brands. It took them 50 years as an organization with thousands of employees to do what Kylie Jenner did by herself at 20 at 18. You gonna laugh at the Kardashians? Do you have to agree with everything the Kardashians know? But like Abraham Lincoln said, I learn from everybody, even if sometimes it's what not to do. So you can just go into the Kardashians, reverse engineer their success, go I like this, I like this, I like this, I don't like that, then leave out what you don't want.