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Published on Jan 4, 2017
Being always connected...is it a blessing or a curse? Are we in charge, or are we slaves to our smartphones? Brad Cleveland, expert in business customer management, gives us a fresh take on how to take back control of our lives. By applying three principles used by the world's most successful businesses, you can turn yourself into your own most valued customer.
Brad is known for his contributions to customer strategy and management. He has worked across 45 states and in 60 countries, authored 8 books, and appeared in media ranging from the NY Times to the Wall Street Journal and NPR’s All Things Considered. His clients have included many service leaders – American Express, Apple, USAA, Google and others; in fact, he’s worked with over 70% of the companies that have the top net promoter score (NPS) in their respective industries. Brad has also worked with governments in the United States, Australia, the UK, and Canada.
Brad was one of the founding partners in and former CEO of the International Customer Management Institute, based in Annapolis, Maryland. Today he is a busy consultant, writer and speaker. Brad lives in Sun Valley, ID, with his wife Kirsten and their daughter Grace.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx