 So here we have the new Oral-B toothbrush. Hi, so who are you? Hello, I'm Ali Apostoli, I'm brand manager for Oral-B and I'm here to present the Oral-B Genius. This is a new product? Yes, it's a new product, it's not in the market yet, it will come as of July. So this is a new Oral-B toothbrush. Yes. An Oral-B electric toothbrush is turning like this. Yes. What is special about this one? So this one, what is special is that it's empowered with artificial intelligence. And that means that it has been trained with more than 1,000 brushing behaviors. So it can really recognize each person's brushing behavior. So it can tell how to brush. So everybody has a different brushing behavior? Yes, everyone has a different brushing style. Why is that important? So because the thing is that it's not important that they have a different brushing behavior. It's the ability to be able to recognize how you brush so it can guide you to brush it better. People don't brush good enough, they brush for 45 seconds versus 2 minutes. They don't brush with the right pressure damaging the gums and they don't brush all the full mouth. So with this system it could really learn how to brush it and guide you to do it better. So is there a sensor here? Actually there are a couple of sensors in the handle. So where do you have them? Inside there? Inside on the handle. So there is a couple of sensors that will give you location and orientation of the brushing and the space. That then this is recognized by the OralV app that it has been trained with artificial intelligence. So they recognize and they can tell you where you are brushing. Like for instance here. And it will guide you to brush the full mouth. You change the size as well. So it has accelerometer and pressure sensor? It has accelerometer, heat stop and pressure sensor. And all that is being recognized by the artificial intelligence algorithm and it's telling you where you brush. So when you finish brushing... So you put this in front of the mirror? No, no need. Then you can just get your phone. So you don't need to put it in front of the mirror. You just leave it there and you brush normally as you normally brush. And occasionally you see and at the end you can see which areas are you missing. Can you guarantee this will bring better teeth? It will bring better oral health for sure. So we know that when the people who really use the system, they are using the system, they are improving the oral health. So OralV is like better than OralA, is like the second B, is that where the name is from? So the OralV is the name of the brand. It has been a brand that has more than 70 years in the market. And it's the one that has been pioneered in toothbrush. And you sell many, many millions? Yes, many of them.