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VDX: Enhance brand effectiveness across multiple screens

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Published on May 12, 2015

VDX, Exponential's proprietary, scalable video ad formats, was developed with the ultimate purpose of building upon the advantages of television and video ads and enriching them with the benefits of digital advertising – namely, the abilities to target consumers who are most relevant to a brand, and for those consumers to choose to interact with the brand through an immersive video-centric experience.

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