 So, welcome to TechSoup's public good app house demo event, apps for community-based fundraising. Next, we have Chris Blavilt. Chris is a passionate Muslim American entrepreneur committed to building up the global Muslim community to reach its full potential. Chris is the CEO and founder of LaunchGood.com, the world's largest faith-inspired crowdfunding platform, which has raised over $350 million across 152 countries from over a million users. Thanks for joining us today, Chris. Hey, thanks, everybody. I'm so happy to be here. All right, so really quick, Alan Hughes LaunchGood and just talk about what we do. So it's nice to hear hip-give. We're kind of like hip-give, but for the Muslim community. I'm one of three founders. I have a crazy background, engineer, film producer, multiple startups. There's also a brilliant young woman, a mani that I work with and a brilliant designer, Omar. And you know, it's cool about us. And I think that's true for a lot of people here. We didn't do this because we're MBAs and business opportunities. We're just community activists, and we really believe in the cause. And we just kind of started this thing in our backyards and bootstrapped it and grew it to about 100 people and $350 million raised for charities around the world. And so if you don't know LaunchGood, you can basically think of as like the Muslim Go fundmates, the world's largest crowdfunding platform. And I believe it might be the largest state-based crowdfunding platform for anybody. And we do a lot of cool things to help charities with fundraising and GivingTuesday is definitely a big part of it. So we're a donation-based platform, kind of like everyone else or a hip-give that was going before us. I already mentioned we've crossed $350 million, over a million unique donors, almost 50,000 campaigns. I think what kind of makes us, this is pretty standard. I'm not going to go over this because I think people here now, you know, if you didn't know before you would have given up, you know what crowdfunding is. There's some cool things that we do that I think you can do on LaunchGood, but I think you can do it on a lot of different websites. One is leveraging trackable links. It's been a game changer for a lot of our fundraisers. And last year we had like three charities on GivingTuesday that each raised over $100,000. I think one of them like $300,000. And the common denominator is all three leveraged trackable links. And I can talk about that a little more maybe in Q&A. Extension of your team, you can add teammates and this even goes with the trackable links. It's really important that you don't do this alone, that you engage your community and you empower them. And make sure that your campaign is really visually appealing and connects with people's hearts. Yeah, this is what I was talking about with the trackable links. So we set up this Insights tab. You can probably do this in a lot of different ways. I'm sure there's ways you can do it with Google Insights. This is just how it looks internally to us. There's probably even something and some other things that you can use to do it. But within LaunchGood, we have the ability that, you know, you can create any link. For example, there's two users, one named Imran and one named Ali, that referred four donors, between them that drove in $127 in donations, for example. We started this because there was a charity on Giving Tuesday like three years ago called Celebrate Mercy. And they had this idea of, and they're fantastic fundraisers. They're like, we want to really incentivize our donors and we're going to offer a free vacation for one donor and their family, if they're able to drive 10 or more donations to our Giving Tuesday campaign. And like every set of 10 becomes like an extra raffle ticket. So they needed some tool to be able to see how many donations each of their donors drove. And so we built this tool for them actually. And they got, I don't know, maybe 100 volunteers in between those 100 volunteers. The average, you know, they each on average drove like 15 donors. So it was 1,500 donors in one day between all these volunteers. And that was a total of, I think about $150,000 in donations. So it cost them a vacation, you know, they had to pay like, I don't know, $5,000 or something as a giveaway to one of their volunteers. But for that, they got, you know, all this work was done on their behalf and it raised $150,000. So that was really, really effective fundraising strategy for Giving Tuesday. And now we're seeing, you know, every year the top charities implement this strategy. There's some other things that we do unique to us, but it's all about gamification. So launch good, we offer a leaderboard. So on Giving Tuesday, we give out like, I don't know, it's like $100,000 in prizes. So, you know, whoever raises the most money or gets most donors gets like $25,000. And it's very effective to motivating donors actually. So this is something you don't have to be part of launch good to take advantage of the psychology of this. And, you know, what I see it all the time actually, if you can find a big donor, it could be an individual, it could be a foundation, it could be a corporation. That's willing to say like, hey, you know, if you can raise $50,000, I will match 50,000. Or for every dollar you raise, I will double it up to, you know, $10,000 something like that. Donors get so motivated. They really like just open up, you know, and I've seen people like maybe their average donation is $10, $20, all of a sudden they give like $200. And I asked them like, why did you give so much? They're like, well, it was being doubled. So I felt like I couldn't, you know, I couldn't avoid. I couldn't miss the opportunity. I think a lot of people here are probably familiar with Facebook's giveaway at this year, maybe 10 million. I can't remember what they announced, but I think it might be $10 million giveaway. And probably that stuff's gone in a second, like, you know, $10 million, like you're lucky if you get $100 of it. It's still useful just to be able to tell your donors like, hey, Facebook's giving away $10 million. And all we got to do is get, you know, donors and they'll match it. We just got to do it right away. And your donors will be really motivated. So a lot of fundraising and psychology, having fun with it, showing your donors are having fun with it and making them feel like they can be part of the fun. And this is related to team, team fundraising. So I think also have good mentioned this, but peer to peer fundraising. This is something similar. If you don't want to use trackable links or an alternative trackable links is you actually give everyone their own micro campaign. So instead of using, you know, links, it's like everyone creates a campaign. It's a little bit more work, but people tend to take it more seriously because if the campaign is in their name, it's not just like, oh, I'm helping celebrate mercy fundraise, but now it's like Chris's fundraiser celebrate mercy. I feel like my reputation is on the line. You know, I can't hide like I don't want it to say like $0, you know, I'm going to work harder. So, you know, there's a lot of crowdfunding platforms that offer peer to peer functionality. It's very effective. Cool. I'm done.