 And today, my stage of privilege and pleasure, and a number of other words that I'm not as eloquent as these two people behind me, my friends and colleagues, and the certifications that we go, and Charlotte and Lincoln, and both Ed and Heather, and others that I'm glad you named it the Heron. In 1906, you got worked in the experience of being a sports partner for a while, and I think it all started with a bright future. Over 19 years, it's been here not that long. Are you really? Uh, yes. Yes. Um, from 2015, where we got a lot of patients. I think it's nothing or not that enough. It's that there is, you don't understand it. Where did you come from? Austin Laney, right over here. Charlotte and Lincoln, she was elected to lead the outcast in 2009, because of a strong background in journalism, online musicology, community innovation. I've never heard a mission about that before. In the 1800 video, I don't know how long it's been since you updated that. I'm sure it's like even more than that. 365. 365. Um, I've got to say there's a lot of things to talk about. This is awesome. She's run around for a poll enter. She's a great person. She's also been drinking buddy as a fan. Really, terrific things that is not in as part of my bio is that, um, in one of my previous iterations as a business editor, that worked for me. And then in another one of my previous, became a profitable as it is. So when I was putting together my presentation, I was trying to figure out who the audience wasn't. And one of the people in the audience was fat. I mean, I started outcast in 2009 before we launched in January 2010. And so I learned a lot. I always say that it's not a fail if you learn from it. So I've had a lot of learning experiences over the years. And one of the biggest ones is about how to make the nonprofit sustainable. I'm going to show you something that is kind of, that has to do with the revenue. So that's, there's an outcast revenue. That's the pie in 2009. We were the recipients of a terribly large grant that had done us a chance on my foundation to come up with an inventive future of news and information. So you can see that there's kind of a problem with that pie. You know, there's one source of revenue. In 2010, we added a source of revenue that was income. My dear friends in this Antonio library gave us an office on the sixth floor because the director of the library says we're in the same business of empowering people with information. And so you see that kind of a slice is income, in addition to that bad-ass grant. Actually, it's a slightly larger percentage in 2011. That's the grant kind of point, you know. In 2012, we finally came up with a really interesting mix of revenue. What Nowcast does, instead of doing all these webcasts, well, an awful lot of those webcasts are produced through somebody who just actually wants to underwrite those webcasts. So we have this whole category over here for sponsorship and underwriting. You can see it's a pretty big chunk of change in 2012. And the grants that have been holding are now, you know, less than half the pie. And the in-kind is represented, again, with the color of the in-kind. So then we had, you know, the offices of the library that were worth about $1,000. But at that point, Rackspace gave us less than many other nonprofits for those two, so that was another in-kind. And then one of the restricted grants was $25,000 and restricted was $113,000. In 2013, you can see that underwriting is kind of taking over the pie there. And restricted grants is coming down. In-kind is looking big. There are some troubling things in here for a nonprofit. I mean, part of our model was to be like public television on the internet, like campaigns on Texas Public Radio and on KLRM. What's the percentage of income or revenue that comes from donors? It's a lot bigger than that kind of percentage. That comes in the membership, so it's a teeny little thing. And that, in retrospect, it's a pretty troubling deal. The exposition to underwriting gets to be a bigger, bigger, slice of the pie, still individual donations and stuff. This was pretty tiny. Is it going to 2014, 2015, 2016? You can see it's like eating it. And what happens if you have something that big, is that when, for all sorts of different strange reasons, one of the underwriters is worth about $55,000 in that thing and they drop out of the mix, then it throws everything completely out of act because we're not adequate. So, I mean, those other sections of the pie were not adequate to make up for that in 2017. So, the learning experience from this is diversification. Diversification, diversification. So, we're sort of like a social entrepreneur. Isn't that what you call it, social? Something like that. Because of that sort of theme for business that underwriting is we, you know, CDS Energy comes to us and says, we want you to livestream our 75th anniversary and we want to pay, you know, $5,000 to do it. And we do it great. That's a sort of a social entrepreneurship way of meeting but an income that we've never contemplated when we first launched. We hadn't thought of that as a source of income but that's a big source of income. And you build it, but we need to use a big chunk of that and don't have the other guys build up out of it. That's my biggest, my biggest tell for you. Because it's don't ever remind whether it's, that's my biggest. So the heritage doesn't have this rich history. Learning is heritage. If I showed a little bit of a chart, a similar chart, it would go June, July, August, September and then we're in front of the press. But can you put them with the Patreon button? Can you go to patreon.com? Slash essay here. This is our only source of income. We got $25,000 and added up to $500 million. It just gave you a quick break from the stream. So we write about downtown, downtown of the Stratocamers. And when I say I mentioned, I didn't mention my resource, I love the Express Meetings. Did some other jobs and then got hired by, which was funded by the Wichita Family Foundation. And the type of act I still love, Follow Media.org. Anyway, long story short, that didn't quite work out because I couldn't get details. I had left Follow Media and they gave me a severance. And I took that severance and cooked this close to taking that money and not being in San Antonio for a while. But I thought, you know, I might as well just go for it. So all of that said, we got to see a lot of people or a grant from someone. It all just worked out very quickly. So a lot of the lessons I'm learning about and so, but to see a point about diversifying your own screen, obviously, you know, $500 to $5 to patreon is going to, that's not very significant stuff. But it is one. But we're also exploring sponsorships on the site and we've collected two grants so far and I have a list of others that I need to get on. And then eventually we'd like to solicit challenges that I am, that I already see happening in the Patreon, is how do you remain sort of independent as people give you money? Out of the $585,000 or two biggest contributors, one is my mom. She just gave me her books a lot, so that's cool. When I was looking for my biggest contributor. Yeah, she still tells me. But the other one is Jody, you know, your audience, they're probably smart. And so, you know, it's great that she's giving me that money. They're just giving me an organization. We are not wrong. But when somebody gives you that, that much money a month, they can kind of inject it their opportunities in time. So, you know, that'll be something that we'll have to wrestle with as it moves over. Yeah, please, please. I think the editorial independence is something that's really, really, really, we struggle with and we care about. And just because that we're going to change our perspective on that, and to kind of go to all of those points, we launched, because of my strong background in journalism and where I've worked before, we launched with the system on the site, and we launched with corrections policy. I'm actually really pleased with those things, but I also want you to correct us, and I want to be very transparent in the corrections that I've originally published. I mean, even our dog map, we've published a correction because it comes with the spots on the dog map, where we're working. Well, they allow dogs, but we shouldn't send this. So, it's really important to me that you know that if you catch something that's wrong, we are interested in correcting it and then we'll tell you that we corrected it, and it wasn't just your imagination when you saw an error with blind bias. So, I mean, those things, particularly today, but it's always in the case, it can help you know that this is a, I don't know if it's like, one of the other parts of it is, I think it's going to the institute. I can't talk. Is this thing working? In a firewall, what we will do is to coverage and decision for all sources. If, you will notice in the stories, if someone has donated to, or funded specifically, or has been a donor to us, and they're mentioned in the stories, then we mentioned that in the story. We disclose that about the stories, which you will also see those kinds of disclosures in texts for you, which is very, very careful to make sure that they say, oh, and by the way, the person who wrote that has to be a donor. I haven't heard that situation yet, but when we do what we're hearing we're going to disclose those things. And we, but Harry, we just have a lot of these pages that are very important only because I haven't had the time to put it together. However, I will be quick, similar to what we're hard does on this, of everyone who's contributed to the hearing and also stated that the total dependence of Paul at their university is... Yes, that's correct. There's a story that we're writing about so and we're disclosing that that we're going to take. We'll see what it's all about. So, you've thought about donors through Patreon who are, are they monthly? Yes. So that's another big part of the support, right? So an individual donor, for me, it has been terrific that my mom writes a check in July, right? So part of it is, it's bringing their monthly contribution is really important, right? Yeah, but no, definitely, maybe, you know, it's a no, but every shot that I was doing one of the interviews, you hit me and all, and I had a few cards and I was sending those out as people who had checked. But, I mean, it's critical. I think one of the challenges that I've been able to reach there, I mean, I saw it before I co-launched the hair and the weather and I don't know, maybe you can speak to this a little bit, but, you know, San Antonio is the largest medium market. It's actually quite small and it's very good, right? So, to attempt to start a new organization where people are already, their attention span has either make their experts new readers or really get their stuff from TPR or maybe a TV station or something called the hair and we're asking people to pay attention to us. And so, it is definitely challenging and it's definitely, but I love the challenge in us. But I think one point to this point is that I think it is important to find a niche. And I think in San Antonio, the hair isn't the sweet rib. You're right about downtown in this brand of neighborhoods. I realize that there are most of the expanding so, you know, incomes of hair and to kind of fill that niche again. Another site that I had launched a few years ago called the Tacoist. And it's kind of out of this as I feel it here but there was no Tacoist. And it was, I think at its height, I don't know, about 10,000 minutes a month or so. Which isn't bad for a Tacoist. So, I think that's very critical is finding a niche and unfortunately, now, as I say, I don't know what I'm talking about whether you feel like you're a competition of those people. So, I grew up in the day of fighting the death of these papers and I worked for the late great Dallas John Terrell which ultimately was killed by the Dallas morning news and I remember where I was when the light went out in San Antonio. That competition I think did not really end well for, particularly for consumers, you know, and certainly for those who worked with us and are no longer with us. I think about 5 years ago Q did a study and said that we are now getting our news from about 18 different sources once upon a time we read that column on this paper but now I'm certainly getting news about Western documents that I hear about from some place, you know, one place and it's not the same place as I get my political views it's not the same place as I get that so so we have choices, right? And we go to the choices we go to what's a specialty thing we go to somebody that is going to give us the best information on healthcare and go to whatever and I think that same kind of thing exists in the news arena and the good news is that you have a number of trustworthy sources of news and information in San Antonio and I think that I don't see us as competing with each other I see us as each kind of having a niche or a specialty and that together we can make this work one of the big examples of it is text distribution that absolutely says to all of us use our content, we're finding if you're using our content so by relying on text distribution to supplement what now has done and now has niche on local civic and very very local neighborhood level sometimes news and information so I can pull in something from text distribution that uses their big guns but focus strongly on these simple things and yeah one of our niches one of our niches is really getting granular one of our option coverage we spent the weekend with my interns before downcast what's on the judicial candidates and that's only about this church on Saturday that went for two hours and that was each candidate only had two minutes to talk about it because there were 39 candidates where everything from justice to the easel reaction that was important so that when you go and you look at that long ballot full judicial things that go you have no idea you know you can come to downcast at what I heard from those candidates in just two minutes that really helped me decide oh yeah I really want to welcome this person this really makes a lot of sense in this job it was a terrific information and so if you go to this site you'll see our story not only has that two hour video but I sat there and did marked up a ballot there we go judicial candidates as well I marked up a ballot so that you can see in the order of appearance by the place so if you have your little ballot and you can zip through video I mean we're competing for the information on downcast is our early voting early voting now that has literally our uniques on that is 180 it wasn't before this season and part of the reason for that is that we've done for so many years it's especially out of Wazoo and so if you go to a early voting San Antonio on your mobile you're much more likely to come up with our map than you are with Bear County because they have a PDF and tips and protests if you go online you'll see the internet of the PDF so our early voting map also has links to things like the voters guide links of our election coverage generic sample ballot and it's a toolbox in addition to an early voting map so it helps you learn how to vote and speaking of sustainability because of its popularity because of so many ages God bless them AERP gave us a thousand hours of sponsorship before this year so that's another I mean but we had to do that year after year after year for the AERP to say hey do you want your map this year can we have it there are some tonights but I'm competing I would just say I do compete directly but Herring doesn't compete directly with some of the different universities but I'll just show you a couple of examples of stories that you scroll down on the rail rail there's a story about the topic these two stories I did on the census policy for downtown houses and and similar to just the forums and community in their entirety I'm really getting to these policies in ways that I don't think anyone else would be doing and so this is my one example of trying to get my parents to kind of stamp out and then the people of the Patreon made it real quick and you scroll down the first one this is another sort of way that I'm trying to stand out when we report on what's happening in neighborhoods we actually go into the community and then we actually knock on doors and talk about so we've done some stuff like this on the inside there's a story in the works right now on what will be the cause of it on the west side because that's sort of the issue happening right now in terms of what will be the cause of availability and so yeah and I think this is another point on the paper I'm trying to make the right conversation I'm talking to you in less newspaper it's been 19 years I've expressed to me it took a while for me to get out of that way of writing that style of writing so oh oh part of it when he's talking about being more conversational part of my attitude is not necessarily no it's okay the New York Times has learned that's not where we're at we're thinking as where my friends used to say that the people who don't know the audience right I mean you are and you know a whole lot more to do is to help you that information so that then you can also contribute to this and the people in Dignity Hill their opinions are from right there what's the first one the challenge of course of doing these kinds of stories it's very likely it takes a lot of time it takes a lot of time to go out there this article meaning the part of being finstered we went out three times and even that you know when you're a start-up you're one of only like two people and you're trying to list the tasks go far far beyond this associated with business and then to try to take these types of stories it's very challenging but we're committed to but still the journalism thing is something I get you know and even the evolution of journalism is something I get as a business editor that doesn't change it, running a business most of the time my comfort zone is an additive story it's not in much happier to let the intern or other people do a lot of the journalism under my direction, stand back you're asking why do we do what we do here well that's a great question well I think it's why every journalist does what they do that's to inform the public about what's going on in this publication and the hearing the demographics of a site like this I did this when I was at the Express News it was called the downtown blog and I did it for about a few years and I learned that there are people who live downtown, there are people who work downtown and there are also a lot of people who are same tones who don't live here anymore who want to know what's going on in their city but the larger point is that what happens here does affect the entire city and the thing people are starting to maybe realize that they truly feel an obligation to inform the reader and anyone else the thing about non-profit journalism is that it's not a business and I think well sure but I'm saying it's like in terms of your motivation right you could look at any newspaper or any other type of media question what the true motivations are I wouldn't do that at the Express News there's a lot of media commemoration the Express News is a huge layoff and they had a layoff since 20 what year was it? the supper of the future is that what's first started in the original episode and now with the 200 million people there's no question sometimes I've shown that school board media schools are taking 16 or 19 and there's no other corner there they're not able to good coverage coming from textbook radio, they don't want education but all of us know like we had to form a new news organization to help address the holes and together we're addressing different holes but that's really what we're doing so I think how do you stay true to the non-profit mission when you can see like BuzzFeed does the informational article with giant airpods when now they have their own line of pop and pass then the most would be journalism and entertainment you can put stuff behind paywall you can put in all the things that make non-profit journalism slightly more for-profit that or do you, how do you stay true to that mission knowing that there's all these mechanisms and devices out there like influence or marketing where you can take a little bit more money or take a little bit of cash around the adage I think I think we all kind of have to figure out where our limits are and like our ethical dependence policies have shown some of it some of being for service webcasting is just that still as far as online voting records are concerned I have a non-profit mission of promoting interstellarization so that's really, you know, I have to be in support of that can webcasting something for CDS Energy help support my non-profit mission yes, you know, so a certain amount of that within a non-profit is okay a certain amount of people serve those kind of things right or a certain amount of sales of merchandise or something and sell t-shirts and sell you know, those kinds of things and you know text book radio KLRN have always, you know, led the way but oh well, you know, if you don't able to give you a spark and if you do this I mean, so they're kind of pushed that and you know, your donation is minus the value of that spark right, I mean, the time to give a full part of your donation is minus that I think on one source or on other sources well, um, sell the code that said way less than the price and this paper is selling moments for because that's true to what, you know used to be the most popular section of this paper which is why this paper is monetized I mean, you can do something much low price threshold I think and perhaps get sponsorships for it and what people pay for it so I mean, it's every single thing that comes along it's yes, is this something you can do is this something to the benefit of the community that's really where it is, right? or is it something to the benefit of promoting and facilitating I mean, where's your line you said there's gonna sell that to everybody that's a good question we haven't discussed it yet so the soft part works I don't think the parents they'd be selling this to the soft part there's a virtual which is still in the south well, they're actually sponsoring randomly next Thursday from the first did you scroll down there it is so they're sponsoring they're hosting a movie and 10% of the drinks sales that go to work there and so in exchange for that I put ads on the site for them but there's some kind of even short that's why they're ads but to answer your question I honestly can figure it out I mean, there are so far to me, for example would accept like political make it up as we go along in terms of the business side I was quite an experienced the business side goes to the sustainability of our organization if you sign up to be your newsman so it's a terrific thing it's really designed to really help non-common news organizations across the country and there are a bunch of stick around and continue to do meaningful jobs I don't think there are any good questions thank you so much can we have a round of applause for all of us thank you