 these two roles are merging very very soon right because if you do realize that if the bedrock of any business is technology essentially what you are saying is that the raw middle of the business is driven by tech and made on tech at the end of the day marketing is new sales right and the marketing and the marketers are the guys who are going to bring in the traffic understand the entire user journey look at the retention cohorts acquisition cohorts look at it from ROI perspective and a customer acquisition cost perspective the tech plays a very very important role you cannot alienate the two so I think as we will evolve as we will go further right these two roles are going to merge and which is why the entire world is talking about a CDO role which is a chief digital officer role right where the marketers are expected to bring on board certain tech strengths and abilities