 Yo, welcome to a new video. Today is Monday, January 28th. And first, I actually have a question for you, okay? Well, if you're not first subscribed, turn on bell notifications, like the video, all that good shit. But what I want you to do before we get into the video is comment below what kinds of videos you want to see from us. Because our videos right now, we're kind of just putting out the kind of videos that we want to make. But is it videos that you want to see? Who the fuck knows? We don't know. So comment what kind of videos you do want to see from us. We can talk about anything. But basically it's entrepreneurship related because that's what we're super passionate about. Entrepreneurship, money, lifestyle, all that shit. And please don't say publishing or publishing tutorials. You can say publishing. We can talk about publishing, but not tutorials per se because everything you need to make a shitload of money with publishing is already free on our channel. We have hundreds of videos, not hundreds, probably around 100, or the free training. Yes, join the free training. If you're not ready to invest in the course, free training down below. But first, let's show you what we're up to today. Here I'm in Rasmus's room. He's actually, we actually, oh, he's actually kind of cool. We actually got one of the best tattoo artists in Bali to come to our villa. So we got a bunch of friends over. We're doing like a tattoo party. Rasmus is getting tattooed right now. I will run down to him, show you what we're doing. I'm also gonna get something. I don't know what it's gonna be yet. We'll see. You guys will see. I may be able to show you at the end of the video. Well, let's get there. New dog. Steve. Everyone here has already saw how you're directing childhood in a perfect position. How's it going? It's going good. We're gonna start. All right, Rasmus is over here. Here's the first one up. What you getting done, big boy? Take a look. Let's see. Oh, wow. Yeah. Oh, wow. Oh, that looks good. The shade looks pretty epic. We're gonna get a copyright claim for the music on this video now. Every time there's music in the background, that happens. So the topic of this video, we actually don't know yet. But you'll see in the title, I just know it's gonna be lit. It's gonna be informative. It's gonna be epic. Right? Yes. So let's go to that. All right, so Rasmus just finished his, how long did it take? Maybe like an hour, 20? Pretty quick. I don't wanna say, my first impression, that's a lot of ink. It's a lot of ink. It's a lot of ink. It's a lot of ink. It's a lot of ink. Yeah, but do show it. Let's show it. It looks crazy. It looks crazy. Gotta think ahead. But yeah, it is a lot of ink. What I was expecting, to be honest. But it's also easy to hide, you know, like this. No, no, it looks, there's fucking, it's subtle, it's subtle. But subtly big too. Yeah. Subtly big. I didn't know this thing was done a week ago. It was like super basic. It was basically like a stick figure tree. It was like lines and a circle for the sun. And then the whole thing got pumped to fuck out. Yeah. Very happy. There are you up next? Me? Yeah, I think you're up next. Okay, oh fuck. I need a, okay fuck it. I mean I'll go. This is my turn. It is now Christian's turn to get a tattoo. I, let's just, I mean let's take a look. Don't spoil what it is. Don't spoil it? No. Okay, so we're gonna wait? We'll see it afterwards. Okay. All right. Fine. Where's that scarf from? Jorn accident. All right. Oh, that's funny because we just talked about this. All right. We were just taking a pizza out of an oven. Dijornum. Yeah. It's not delivery, it's Dijornum. Damn, delivered yet. It's not a Jorn accident. It's Dijornum. The Mohawk thing right now is also lit. Yeah, it's expensive. I'll be down for that too. I just don't know how to do it on men but on myself. Like I have like Natasha do it. I've been doing it for you. Jeze. What are you doing to Nabil? He's gonna get a French braid on either side. French fritties. French braid, actually I think this is a milkmaid braid because I'm going over the top. Right. So he's gonna have to treat my mind. Just intro the vibe. What's up? Oh hey guys, hey guys. Today we're gonna do a review of this beautiful new product. I love it, quality as you can see. Brand new, you got this yesterday right? Yes, actually. It came out of the box looking like this. It's got a flea market for three bucks. Yeah, like and subscribe to our post notifications and all that. Thanks for watching. Bye. I think it's been a long time since we just sat down and talked like this. Yes, it has. It's been a while. It's good to be back. We've not filmed many YouTube videos recently so like the uploads have been down. We're gonna bring those up again but there's been a lot going on and yeah that's basically what it is. Focusing and learning of this shit. Yeah, yeah and just a lot of things going on the house people move in and out, doesn't matter. But we're gonna film a bunch of videos today and like I'm really fucking excited for it because that's what I wanna do. Make videos for people. Okay, but yes, so I think this video is going to be a huge video for a lot of people. First it is a very, very highly requested video. So many people have asked to hear this and this is the kind of stuff I like to talk about. And this is a really, really interesting topic. It's not publishing, yeah. Today is the day after from the footage you just saw we had our little tattoo party yesterday which was fucking awesome. That was a fun time. I was saying this before, I was watching the footage back. I was like dude, normal people don't do that. What we did that, like bring the tattoo bars to the house. I felt like, like that's what YouTubers do. I felt like a YouTuber, you know the ones with millions of subscribers and they go around and they just, they have a lot of money so they do witch it now. That's what I felt like. Yeah. That's what I feel like. We're such frauds though. Cause like we're not big YouTubers. No. First of all, I don't even say that. I like that term. Yeah, I feel super gay. And we don't have a lot of money. Again, I guess it's all comparative. But anyway, topic of the video. What do you do after you hit 10K with publishing? Because that's something we've said a lot. We've always said once you hit around 10K in one month profit from publishing, then it's time to start moving on or thinking about the future and other options because we've always said publishing is always only and it will forever be for us and everyone we teach the stepping stone. The first step in achieving the life that you want. And I mean, I want to say why it is one one. It's because you can't scale it to massive. You're not gonna be a millionaire. You can scale it beyond 10K. Yeah, you can. I believe if you can scale it to 10, you can scale it to 20. Beyond 20 is where I think. I haven't seen much of that. Although we want to fucking do that with our account. I just want to take it to another level. Our 2019 goal is 30K from just audiobooks in one month. We'll be achieving it. Who knows? We're on our way. Yeah, we're on our way. You guys will see the numbers coming soon. But yeah. But it's not gonna make you a millionaire. Publishing won't make you a millionaire. No, it will not make you a millionaire. And we're trying to be millionaires, obviously. And I assume, I hope you are as well. We'll get into that real quick. I want to say, once you get to 10K in publishing, so this is a fluid term. I think anywhere between 10 and 15 to 20. But 10 to 15, I guess you decide where you want to take it to. And if you're gonna tell me like I want to, like I still have a drive, but I think a lot of people lose that drive. At least we do. But 10 is like, I've done this for so long. It's boring. At 10K a month, you're making enough money to move on, live a sick life. 10,000 a month is a lot of money. That's a lot of money. If you're one person, you only have yourself to take care of, it's a lot of money. So we're making this video. You realize when you have it, like there's so much left over. Your bank account's growing every month and you're living the dope ass life. At least here in Bali. If you're living in New York or Australia or something like that, that's different, but it's still shibbling money. So we're making this video because it's highly requested, but also because some people are starting to get there. So I can get towards the 10K a month with publishing. But so let's get into the actual topic. What do you do afterwards? So we need to start with one thing, what we were talking about before. The first step in all of this. And this applies in like fucking everything in life. So what should I do? The first step is to figure out what do you want? What do you want? Because we learned a bunch of things at like this mastermind last weekend. And a lot of things don't apply to us because like I don't want what Iman wants. Who is the host of the mastermind? Here's one, do you wanna give the example that I know you have in mind? You can bring it, what is it? Well, it's just that when it comes to growing your Instagram page. Yes, great example. You run ads, we'll make a different video, talking more in depth about that. But run ads on your Instagram account to grow followers so you get over $10,000, $10,000. So you get over 10,000 followers and you got the swipe up thing. But then once you reach 10K, stop. That's what Iman says. Yeah, and that's what he would do himself and I believe he would. But that's because that is his goal. Oh, his goal is not to have a big Instagram. Yeah, and look, I want a lot of Instagram followers. I'm sorry, I want a lot of Instagram followers. Sorry for what? Sorry for what? Sorry for nothing. Yeah, so he said. He doesn't want that. He said I want that. So he told us not to. He told us, all right guys, you can stop running your ads now. He told us multiple times, cut the ads, cut the ads. But we're like, no, because we don't want what you want. We want to build the Instagram beyond 10K. And then his argument is, oh, but that's not gonna make you any more money because leads aren't on Instagram. We're like, yeah, I don't care. I want a big Instagram page. So that's why we're gonna continue running them. That was a perfect example. We just, we had the awareness to realize, no, we're not gonna stop the ads because we have different goals from you. So no, we're not gonna listen to your advice, which is great advice. Like, you know a lot and everything. But no, it doesn't apply to us. So you need to watch this video and everything you do with the same mindset. Don't take everything that everyone says as just the answer. Even if it's coming from freaking Bill Gates. Yeah, or some highly respected person. Is it aligned with your goals? That's step one. So figure out what you want and then apply the information that you learned to that. So, but let's get into it. We're gonna be talking to the people that have the same goals as us. Yeah, okay, otherwise. That's really all we can do. Yeah, and those are the people we want to make videos for. Those are the people we want to watch in our videos. Well, then let's say what our goals are so they can say, yeah, that's me. So just sum it real quickly so we can actually get into the topic is we want to make millions and multi-millions of dollars in our businesses and beyond. That's basically what it is. So we have very big goals of getting to that level. A ton of people don't want to make millions of dollars. And? Perfectly fine. Nothing wrong with that. Nothing wrong with that. If you get to 10K in publishing and that's all you want and you don't want to publish anymore, you just want to live off of the royalties, great. Do that, this video just won't apply to you that much. I also want to be recognized for my efforts as a successful entrepreneur, AKA I wanted to be famous. Yes, some people want to. I want the attention. I want the attention. Yup, yup. At least right now. At least right now. At least right now. Goals are fluid. Goals can change every day. Right now, this is a goal. Yeah, I try it like, wow, this is actually not that lit. Yeah, so. This is actually annoying as fuck. Yeah, it could get there. I'm maybe young and naive and whatever. Yeah. That's not the point, yeah. So you can even want to make millions of dollars but you want to stay faceless. You don't want anyone to know who you are. That is not what we want. So that also does not really apply to this because what we're going to tell you to do requires to put your face everywhere. So let's say you want to make millions and no one knows who you are. It's some shit like start a software company, start a startup, a tech startup, whatever. We know nothing about that. We're not talking about that. We're not going to talk about that. Yeah, so let's get into it. What do you do once you hit the 10 to 15k mark and you're starting to get bored and you want to move on and you want to make millions? What's the next step? Publishing is the stepping stone. The next step, this is what I 100% think and I'm very confident that this is the next step for people who want to get there. Because this is like a replica thing and it is starting your personal brand. Yeah, that is the next step. So how do you get into starting your personal brand? Should we talk about that? Yes, because that's what this video is about. It involves a lot of social media. Your personal brand is hosted on social media. The big ones being YouTube, this is by far the main one. By far the main one. Because you're not building a personal brand to become famous and known and recognized. Yes, that is a cool byproduct of it, for us at least. Like, because that's a part of our goal. So it's a cool byproduct. But the main goal is making the money. The millions, the multi-millions, that comes through the personal brand. And YouTube, I don't care what anyone says, I've not been convinced otherwise and I don't think I will, that there's another platform that's better for it than making millions of dollars from your personal brand. Because we have not spent a single penny on it. And it's done good for us so far, it's such a short time. And I can quickly explain why. Personal branding is about building relationships. And long form video is the best way to get personal and build relationships. So. I wanna say something up next. Okay. Just I'm gonna bring up the three main platforms. So YouTube by far, number one, by far. Then number two would probably be Instagram. And then number three, Facebook. These are like the big three. You know, we don't know shit about LinkedIn. Can I say in terms of social media size, Instagram is number one in the world now. Yeah, but that's not. Yeah, yeah, I know. Yeah, Instagram definitely is number one. But for the importance of your personal brand, YouTube, number one, Instagram, Facebook. What did you wanna say? I just wanna say that, so with this personal brand thing, oh, I wanna take a step back. When it comes to publishing, publishing is a way to make money. And then in my opinion, to then fund your business for life, meaning your passion business, right? So for us, that was building a personal brand about entrepreneurship, right? Cause that's a real passion. So this next business should be something that you actually fucking love to do. Yes, yes. Now it becomes a passion too. It's fun. We have so much fun working on this shit. This shit is so much fun, you know, and you can pay a lot of money for it, like, it's insane. So for us, who's entrepreneurship, you might love- Find your niche. Now I'm not the niche of your personal brand, basically. Who first came off the top of my head. Maybe you love dogs and it's about dogs. I don't know. Like that's when you have a fucking burning desire and love and passion for dogs. Maybe it's food vlogging. Another big one that I feel like a lot of people wanna get into is fitness. You want to, yeah, build your personal brand in fitness. Again, here might come the ugly things that people don't wanna hear. Like, if you wanna be successful in fitness, you can't be overweight. You can't be ugly. That's not, that's an unpleasant word to say, but it's just the truth of it. So you need to have- You have a massive advantage. You have a massive advantage if you're- I suppose there is a niche for, I guess, the overweight fitness guy, maybe. But that's not the point. There could be. But the point is, like, building your personal brand will be easier for some and harder for others. A lot of it has to do with your personality, your introversion versus extroversion, I guess. How good you are on camera. How you look, which we would just put under, called optics, something called optics. How you look, your voice, height, all these things that people don't talk about. People don't wanna talk about because it doesn't sound good. And it's just, it gives people advantages and disadvantages. It doesn't make it impossible for anyone. Yeah, right, it's just, that's how it is. There's nothing you can do about it. A big- And it's not an excuse either. Yeah, it's not an excuse. It's certainly not an excuse. A big unfair advantage that we have is we're twins. It makes us very unique. It makes us stand out. It makes videos more fun, everything. If you're a twin, you just are set up in a perfect way. Cause like, twins on Instagram, twins on YouTube, they're interesting, they're fun. You know, so if you're a twin, then you're fricking, and you're not utilizing that, then you're wasting a gift that you're giving. So how do you start with your personal brand? Publishing, just money. How do you do triplets? Imagine that. Holy crap. Wow, a triplets channel. Wow. Dude, imagine that. That'd be crazy. Exactly. That would be like a party. Wow. That would be, wow. That would be a lot. Shit, imagine like, ock, ock, suples. That would be tough. Every video is just completely made him. I wanna say something. No, no, no, no. No, I'll just be with you. Yeah. Every video is just a bra. Every video is just a bra. Just a bra turned to orgy. Oh. Sorry. How do you get started with the personal brand? Step one is find your niche. How did you transition so quickly from that in your mind? I'm still gathering my thoughts. Sorry. Okay. Okay, you start. Find your niche. For us, it's entrepreneurship. It's whatever you're passionate about. I feel like, thinking about your niche, it shouldn't be something like, hmm, I'm gonna write down a checklist, cross up this one. It's down to these three. Actually, it just comes to you. It's something you're passionate about. It's something you want to dedicate your whole life to. Entrepreneurship is something we want to dedicate our whole life to. Last sentence. A lot of people watching, you, entrepreneurship is probably your niche. For a lot of you. Probably, yeah. Yeah. So it's probably that thing that you've been thinking of for so long. Like the dream business that you want to have or something like that, right? No. It's not something that you think of. Like, hmm, maybe I should try this. We should try that. You feel it deep inside of you. So now you know your niche. Where do you get started from there? YouTube videos. Start making YouTube videos. Build an Instagram page. Like separate from your personal. I like a personal Instagram. Then we have our business, which is Mickelson Twins. If you're not followed there, follow us there. It's starting a YouTube. Cool shit goes down. You get to see our lives. Yeah, okay. It's starting a YouTube, a Facebook page. You don't just start them all the same day and start going from there. YouTube is the big one. YouTube is the big one. I wouldn't worry about the other ones yet. The Facebook page, I don't even use. Start a YouTube channel once you are ready and start talking about what it is you want to talk about in the beginning. Talk about what you want to talk about. Or again, this could be a whole different video. We're not going to talk about this. But how you start a YouTube channel is you provide value. A lot of people start making vlogs right in the beginning. No one gives a fuck about your vlogs. No one gives a fuck. If once you have 10K loyal subscribers, then people will care about your vlogs. I was gonna say, if we hadn't done, did vlogging from the beginning, like our best friend Max did, just saying that's for heated and there's no one there to watch the videos, like how are they gonna start, why would they keep watching them? Like, you know, for us to come back for the value, they can learn something to build their business. And now we have started incorporating the vlog stuff because people know us and they're kind of more interested in our lives. My point is you can't start with vlogs is my point there. Like Max started with vlogs, like 20 vlogs in 20 days, every day for 20 days. It was just a massive failure. No one watched it. But they're a great memory to have for us. Great memory. So he just documented his life. So those were all, he wanted to build a YouTube channel following, but it did not happen because there was no reason to watch it. Like, unless you're narcissistic, you'll realize that like, no one gives a fuck about my life. Okay. So, but yeah, provide value. For us, it was publishing. That's something we knew we could provide value on. And I know a lot of our followers who are taking the path that we talk about, it's gonna be very, very similar to ours. It's gonna be build your publishing from zero to 10 to 15K, start your personal brand in entrepreneurship, start making YouTube videos about publishing. So what else thinking of like- Because that's what you have to offer. Let me say, what I was going through on mine was like, okay, you're starting from scratch with a personal brand. How do you really get started, right? But then I just remembered, oh, these are people that have just, that are making 10K on the publishing. They have money. And when you have money, you could grow this thing fast. You just start running ads for your stuff. And that's something that we're gonna talk about in many more videos in the future. Because it's something we're still working on. I can't talk about it now because we haven't done it ourselves. Comment below what kind of videos you want us to talk about a lot. Well, you can start your personal brand from scratch. If you're running ads. Keep going, no, keep going. If you're running ads and your channel or whatever, your brand is not growing. I mean, the content speaks for itself. If the content's not there, it's not gonna grow. You said don't go organic? I say, definitely go organic in the beginning. You have money. Use your money to grow your brand. So let's quickly go a little bit into that. So something we've learned a lot about recently we've been talking about in our videos is ads. Ads is a massive part of just accelerating your business and once you have the foundation, blowing it up. It's just traffic. But ads will not work if you have nothing to talk about. Yeah, exactly. No, so you shoot the information and shoot the channel and everything. If I was teaching someone how to grow a YouTube channel from zero to 100K as fast as possible, ads play a massive role in it, but you don't run ads from the beginning. I think you need a portfolio of, I think, 30 videos. Right, right, right, right. Once you have 30 videos. And also- And you need proof of concept. You need proof of concept that you're gaining subscribers, you're gaining followers, you're gaining people on your notification squad, join notification squad. You have people who are just watching every video. That means the value's there, the content is good. Now you just need traffic and you'll blow up. So after about 30 videos, then you can start running ads to your videos and then people will find you, then they'll watch all your videos and then they fall in love with you, boom, ba-da-bing, ba-da-bing, ba-da-bing, boom, pow. Yeah, right. So you may be able to watch in this video and be like, okay, start personal brand, great. Start running ads, okay, but like, what do I- Like, I didn't learn how to start running ads. And you're right, we can't talk about this in one video, but now you know what has to happen and in the future we'll talk about the doing of it. In our comments section, a lot of people, like, did you see the last comments? A lot of people said we want to learn more about ads. But here's the thing. I also want to say one more thing, I want to say one more thing. The people that I saw saying we want to learn about ads, ads doesn't apply to you. So just make sure you're not learning this and then applying it in the wrong way. Only start using this shit once you're ready for it. We should wrap this video up soon. We basically talked about what we wanted to talk about, right? This was just an intro. The question was, what do you do after publishing? Personal brand is the answer. For us, if you have the same goals as us, which is millions of multimedalins, what did you want to add on? I want to add it on this and that is like, I want to talk about our ad stuff and I don't want to hold anything back. And we don't hold anything back in videos, but I'm just saying, for example, with the audiobook publishing course, there's some things that we can't say in videos because it's not fair to people paying $1,000 for the course. So my point is with the ads and the backend stuff, I'll show you everything, right? We currently have no reason to not tell you everything. We can show you all the ads we're running. We'll show you the creatives, all the numbers, the split-set-out, although I don't feel very comfortable with that myself. That's always very confusing. But yes, we can talk about it. We'll show you everything what it takes to build a personal brand. Here's the thing, a lot of people subscribing to us are not, it doesn't apply to them, but we'll still talk about it. Watch it. You can learn from it once you're ready. You now have the knowledge, but, fire video. Fire video, oh wait, we have a clip we wanna play at the end, which will have the magic emoji. All right, yes. Thanks for watching. Comment, like, subscribe, all that good shit. Hope you liked the video. I think this was really big. It was a highly requested video. So, should I do a pan in, or like this thing? Okay, peace. All right, guys, big news update. We got a dog. We got a dog. This needs to be more, okay, I guess. No, this is just, we'll put this at the end of a video and they'll introduce him later. His name is Stevie. Yeah, what is it? Look at his face. He's such a good meme. Meme dog, meme dog, meme dog. Squad dog. Yeah. So, if you watch this video to the end, it's gonna be the end of a video, so might as well. So, out of love for Stevie, maybe give Stevie a message, welcome to the family, and then drop some dog emojis. Drop some fucking dog emojis. Da, da, da, da, da, da, da, da, da, da, da. All right. All right. All right, Stevie, sign out. All right, all right, all right, all right. Bye. Peace out.