 A fun fact about me is my ringer never goes on. Oh, mine neither. Yeah. Yeah. And the people that do that, I honestly think are Satan worshipers. I've honestly been thinking about getting a work phone and then having just like a personal like really stripped down phone that like doesn't have any apps, anything on it at all, because my working and my personal isn't the same device right now. And so if I go and I want to look at TikTok strategically, look at it and get ideas and do stuff, I end up binging on it the next day too. So I'll just keep binging it for the next week. Whereas if it's tied to my work phone and my work phone, I just shut down whenever I'm not working and then I've got my other one that's just personal and I don't have any apps on it. Then maybe I can actually stay focused. What you're snickering like this won't last. It won't last. It won't last. Nothing lasts with you, but you don't do too well. That's why YouTube shorts has been like a really good outlet for us, a really good distribution platform. So like we've been doing really well on YouTube shorts, TikTok for some reason like the viewership is down. I don't know what it is. It's like 200 views. Anything we do. We got 800 hits on the last thing we released on TikTok. I don't remember what it was. I don't remember if it was like a fun one or like something not fun, but it was like 800. It was like in an hour and then not a single view more. Yeah. Like consistently on YouTube we'll get, let me look, we get like 3600, 2600 somewhere in that range, which is fantastic. And then Instagram, that one will blow up occasionally. Like we hit one recently. I think it's close to 30,000 views, which is really cool, but I can't remember what it was. I think it was us talking about Marshmallows. That's what it was. Changing the industry. One stupid video at a time. One mallow at a time. One mallow at a time. Really, as you sit down and you're like, what's working? What's working? It's like nothing that has any value. That's what's working. The stupidity has the best, yeah. The more of an idiot you can act like. The thing is, is like TikTok. I haven't even been able to figure it out because I've had two videos like on my personal account got like 18.9,000 and then 48,000 in like a week, right? But I was like experimenting with stuff in between and nothing like 200 views, 400 views. So like I cannot figure out why they go. It's down to when you post the content that you post to all of the things together. Yeah. Like one of them was a follow-up video, because I ordered a Brio, one of the smokeless firepits. Yeah. But the Brio has the like outpost grill where you can like grill on top of, right? And the one that got like 18,000 views, I go, and 24 hours later, it's here. That was it. That was the video. 18,000 views. Were you using audio or anything? No, nothing. All I did was hashtag all the Brio hashtags, right? Then the next one, you know how they like found that zombie virus? Yeah. They've had like a screenshot of that and that sound that was like, let's light this match. 48,000 views. But like things in the middle where I was like, I'm going to do it under seven seconds. Nothing. Like nothing. So like, I don't know. It reminds me of going to the casino. I don't frequent casinos, but I have heard casino. It's like you go in and you're like, that slot machine worked for me like the first time. I'm like, you don't think there's some guy on a camera? No. Like, okay. So you walk in waiting for you to hit the first one and give you about 30 bucks. You guys know the connection to social media and casinos, right? Like, have you heard anything about that? Is it like the dopamine? Yeah. Well, yes. But Facebook, whenever they IPO, they actually hired on people from Las Vegas that worked slot machines to make them more sticky to make Facebook more sticky. So basically what it does is, I mean, it's like pulling a slot machine. It's the same thing. That is the way social media is modeled. So you're sitting there thinking like this next thing I'm going to post, it's going to kill it every single time. The thing that's happened even more and more lately is that our attention spans, yes, have gone down because of Tik Tok, but Tik Tok is even more like a slot machine because why do we keep scrolling? We keep scrolling because we're like, oh, the next video is going to make me laugh harder than I have ever laughed in my life. Or this next video is going to teach me something more than I've ever learned in my life. It's that effect. It's going to heal the wound. It's going to heal the wound. So the average Tik Tok, yeah, the average, shut up. The average Tik Tok user uses the app 90 minutes a day. And the average user, there are over a billion users on Tik Tok. You imagine what we'd be crazy. What would humanity do with all that time back? I mean, like you're learning a lot. Like I've learned so many different things on Tik Tok that I didn't learn on any other platform. Yeah.