 Hi everyone welcome back to the channel and today I'm going to be covering a little bit from yesterday's content So if you haven't watched that check it out after this video. I'll leave a link above for you as well So yeah, so let's start the coffee break off. Shall we so the conversation today is going to be around Traffic yet again but possible Controlling aspects by eBay to manipulate us the sellers to Take part in their new Money grab There's no way out of the way of putting it is part of the platform appreciated and it is the the way they're going and that's fine But it is really another money grab. There's no way of hiding it So as many of you know, I don't like to make negative comments or point fingers of blame I'm more the person that likes to analyze and speculate with the facts and data that I find I like to make formulated logical possibilities to situations that are occurring on our accounts everybody's account is different and Obviously, this is more of an informative Input and people can take that away for themselves as they see fit if anyone in the community likes to comment Agree or disagree Or finds fault within my form formulations. That's absolutely fine I'm not infallible and I'm always open to growth and knowledge and learning Again, you have to excuse the state of my voice and if I cough Some of you may already know I've been ill for a few days Not well yet, but enough to be able to get back to work It is looking more and more like yet again. It's another case of I've got hit with COVID again But I'm struggling through, you know, it's nothing major. It is just a low form of it again It's just more now. It's just a fatigue and I've got a knowing cough and broken sleep at the minute, but that is what it is You know, we're all coping with these things at these times a year. So anyway moving back. So, I mean when I'm wrong I'm always open to admit faults But it is looking likely that I'm right again. So what it's around is eBay manipulating our Promoted impressions and organic impressions for those that heavily rely on those I have to say In four years my organic Impressions have never improved or reduced greatly They always sit around the same whether I'd have ten listings a thousand listings. It makes no difference Which is very surprising, but the majority of my customers Buy more on impulse, which is why I heavily rely on promoted listing impressions And when there are changes, I notice them So I'm gonna share my screen with you Obviously, some of the data will be hidden. I don't wish to share my Store for obvious reasons with some of the things that I actually pull up and some of the Approaches I take with eBay. I don't want to draw too much attention to myself So it's more just sharing basic information that you can see where things are happening so I'll just share my screen for you and We're gonna have a look at my promoted impressions covering the last Let's let's take it back to July. I think that's probably a fair Broad scope of the scheme of things for myself and how things have been going So let's just bring that up. Here we go. So from here you can see that around Beginning of July I was sitting comfortably on around about a hundred thousand promoted impressions a day and Then obviously I managed to start building it up Heading into the end of July now This is bucking the trend on some but I do do a lot of evergreen stock So it's more a case of getting the right stock on at the right time right price Tweaking my listings and trying every all that good stuff that we do do So, yes, you can see I've got an average highs of about a hundred and seventy thousand and My lows sit around the hundred thousand So I think it's safe to say that I'm sitting around about a hundred and thirty five to a hundred and fifty thousand on Average looking across this board here And a few pointers to notice are The massive drop here at the beginning of September Which was when I actually put out the video Around the item description box, which was a good few weeks ahead of many That started jumping on the item information Being put into listings, but we won't go there, you know Any information given out to the community's growth and that's all that counts at the end of the day So, yes, so massive drop Back down almost well in fact literally overnight one day to the next That's when I contacted ebay and then found out about the item description box and then formulated with the AI implement implementation of the item description box and the data within it and the AI and that was round the time that the Search issues and the data was starting to get iffy and we were trying to figure out and everybody was crashing ideas through So I I'd managed to quickly flick that round by Introducing all of my item specifics into my item description box, which within one two three four within Within less than a week. I've managed to get it back up to my one high one fifties The system did crush me back down very quick, but After that I started implemented some hard resets which jumped me straight up But then pulled me straight back down again So it was really conflicting against the information I was putting in it didn't like me Excelling too fast. So it was upsetting the Apple car. I think a few times now. We can also see Round the end of September if we recall there was an update another update Which I think was the search update if I remember correctly or it might have been the item specific update as far as round the Vector similarity engine that's when that really really started to kick in and then by the end of October again a massive drop Which would sit nicely into the October situation, but as you can see along the whole It's sitting pretty constant, you know, I mean there's always going to be an up-and-down movement depending on flow of traffic and buyers and the general ebbs and flows of eBay but as you can see we come to a round the start of November and This is where They implemented The off-site ads Now I'd put some of this and I'm happy to take some of the blame on this that it may have had some impact due to trying out some of the boosting hack or tips That's a jet fixer thrown out through Jeff and we were trying them out, you know people were trying out these different Excuse me these different ideas and It could have had an impact there because that was round where I had had capital letters through my titles Which may have had an impact as well? From there I started making a As Primo would call a half nuclear reset which managed to pull me back but again, I was still in the process of changing those titles and It drastically carried on pulling me down. So by the 17th just ten days after the start. I was down to 41,000 promoted impressions Now the question you got to ask yourself is We're going into peak. I mean really into peak now. This is where peak rams up. We've got Black Friday coming up We've got Christmas just around the corner Sales should be going through the roof not going down now. I know I'm not the only person that's suffering this There are many that will be suffering a similar situation And it may have different reasons But if your graphs are looking anything like this and I will change it to a 30-day graph So you can see the more recent, but I wanted you to see the overall average So you can see that it is not just a Norm, you know, the account isn't all over the place. It is pretty consistent And it has been for months So from now, I'm just going to reset this Let's just change this back to Last 30 days There we go while that's doing that There we go. So you can see obviously it looks slightly different when you stretch it out in this form, but I Noticed drops very quickly on my account. I noticed movements throughout the day. I can generally gauge Within half a day Mostly in the morning very quickly. I can pretty much gauge by 9 30 What I'm going to end up on for impressions without taking into factors like site issues or changes Now taking anything out of Out of the equation that's out of my control. I do get that within within 10 Maybe 12,000 K either way. I know where I'm going to sit. So when it sits starts going down I know there's something going on especially When if you may recall prior to this, I'd stated that eBay were shaving off impressions from three days prior which isn't the first time they've done this and We won't go back into that video. It's been brought up too many times already and it's a past I don't want to go back to But when things happen, I notice Excuse me So, yes, so we got down to 41,000 now at this point I Made a point of getting all of my titles back To lowercase with uppercase first letters. I'd also reworked the titles I'd also Was implementing as I was going the metadata within the first image that I was uploading So I was re-uploading a new replacement first image with metadata embedded within it So that if the system is catching data, it will grab it from there as well So I was trying to cover all my bases and at the same time trying out some of my own Tips and hints to improve listings Just on the basis of what I've already trialled before that helps to improve things as you can see it did start growing Nowhere near The levels it was up here, but it is still heading back in the same direction And I think it's going to take some time for it to get there but as You can see at this point here as of the 23rd yesterday I Had reported in yesterday's video that I'd had five zero sales days on the trot Almost to a week so I mean a week in fact it was a week Sorry, my bad. It's been a week of no sales now at that point. I Have nothing left to lose. I did a complete nuclear reset on the account and Lo and behold my organic reach had quadrupled yesterday alone Which is always good all those surprise surprise I didn't get any organic sales, but putting that aside the promoted impressions have continued to start growing and they're already Half one in the afternoon. We are already halfway to yesterday's Final figure so with this calculation. I am predicting I'll probably finish somewhere in the region of About a hundred and ten I think unless eBay slams the brakes on me I'll finish around about a hundred and ten But what is good to know is the hard reset yesterday? had produced three sales and Another sale this morning when I woke up early. So between the hard reset. I'd managed to break the ice of the continuing zero sales back to Getting sales now. Hopefully that will continue through today touch word it carries on But what I wanted to bring to your attention really was is anybody else? Recognizing a massive drop in their traffic Around about the end of the first week or near the end of the first week of November and if so Have you seen it to these levels? So basically at least two-thirds Maybe three-quarters in some cases, maybe some more get affected more than others and If so one do you use capital letters in your titles to have you tried any of the Bulk resets I have tried semi Resets as far as realists sell similar and sell similars like going nuclear on your account and What amounts of you used in relation to the how many listings you have so what I mean by that is I Have several times within the restraints of our UK free listings we have a lot less than our US cousins Who've just I wish I was in the states that make my life so much easier But with our one and a half thousand for the same amount of money you pay per month is all we get for free So I was trying to stage it out through the month So it was only small amounts and I think There is a trigger in the system. There is an amount percentage of your listings in order to reactivate The traffic and the algorithm to go whoa, let's give him some traffic. He's getting loads of listings on It's not how many But the percentage of what you had If you were to end say, I don't know. Let's just say you are average 500 listings just for the sake of the conversation if you only end and sell similar 50 a day or a 100 a cut every other day or however you do it. I don't think that's enough To elbow the algorithm in the ribs to say, okay, I'm gonna sit up and pay attention and give you some traffic I think you do have to go for at least a half nuclear or a full nuclear to actually get that momentum really shifting Obviously you have to take into account the quality of your listings Your placement in the the competitive marketplace the quality of your account the history of your account all these things will pay a factor But I'm interested to find out from you guys in the community if anyone else is Experiencing a similar Consistent decline in their traffic since the implementation of the off-site ads and if so by roughly what sort of percentage drop in your traffic and Seeing if there is a correlation between This and the off-site ads being put in place now that could be a two two for on their side it could be that they are Removing the promotion from certain channels that they were promoting before or Or They are removing and Given the option within the off-site ads or completely separate. They've cut ways With those outside channels that they were using In the normal promoted listing standard campaigns that you are using and now have gone a different direction with different channels For their external channel promotion. I Don't know if it is any or a combination of those but all of those are possible and As a result of yesterday's call What the fact you can check out the video as I say but my inquiry was to find out some Clarity on which external channels They are actually asking us to pay our money to for pay for clicks because you have a right to know what you're paying for and We'll check out the video check out the video and then obviously you can come back and play this again and From there it may give you a bit more insight as to where we're going. There will be a follow-on Video to yesterday's I'm sure They won't phone me back With the information that I'm asking for as a result of Conversation But I'll just call back again and see if we can get some more information that way But it won't be the end of the road. I will be continuing on until I get clarification one way or the other on my questions that I made yesterday and from there That is our coffee break for the day so Keep it real Do all that good stuff Subscribe like comment whatever's you're happy with and Get that stuff out there and get that community growing because the more people that are with us whether it be through this channel or other like Minded channels that we all communicate together we can grow we can learn and we can improve and we can make our businesses Stronger for the future and 2024 Keep it real. See you on the other side. Take care