 What is up everybody welcome back to the channel you guys shout out to my boy the man the myth I Love that name and shit Keeping it real the freaking the man the myth shout out to shout out to my man right here Asking a really good question regarding a video that I dropped Actually, well shit this video was was a while ago how to run a Facebook ad to a landing page This is a video that I put out. Let's see. I think I put it out Yeah, shit almost damn dude almost exactly a year ago today's the 20 the 17th of 2021 and then this was back on April 19 2020 So this video right here how to run a Facebook ad to a landing page I was just simply going through a basic tutorial Of how to simply how to simply run an ad to a landing page and in which objective you want to go with and and The strategy but my boy here the man the myth asked a really good question a couple questions And so I wanted to kind of just address them and and really just bring some value to all you guys Who are watching so if you're new to the channel make sure you subscribe because what I do is I drop daily videos On social media marketing and Facebook advertising. I've been in the trenches building an agency Building an agency since 2016 gotten hundreds of clients all through the direct message alone and been very successful with this so now I'm Shifting and monetizing my knowledge through digital publishing and courses and just really Documenting what I do daily for either my digital business my online business or my clients And again a lot of it just comes down down to basic online marketing Social media marketing landing pages email automation Facebook advertising So if you're into that stuff man subscribe smash the bell for notifications and drop me a comment below As you can see here I'll take my time and I'll go in and answer the question In in as much detail as possible and really try to bring value. So again shot to the man the myth He put great vid man question when running ads Do you recommend pointing the same ads to the same landing pages? Yes, for sure You can run as many ads as you want to the same landing page like this is my landing one of my landing pages right here That I run traffic to And I have a ton of different ads going to this one specific page So yeah, that's that's for sure not not a problem at all. So is this what most people do? Yeah, actually well shit No, let me back up. Most people don't do that. So you got to understand man that Most people don't take anything serious, right? You got 1% that actually succeed in anything whether it's sports school freaking Whatever like business freaking life relationships, whatever you have a very small percentage percentage that actually do the right thing so it's not what most people do most people would just simply run one simple freaking ad and Claim it didn't work after three days of spending two bucks a day You know, it's like shit like come on keep it real, right? So it's like It's not what most people do but it's something you want to do for sure You want to run a ton of different ads and and it's testing right? It's testing different ads. It's testing different objectives And and and it's creating multiple ad sets, which if you haven't, you know, learned how to do that I'll tie a video to the end. I'll link it in the description You want to learn how to run multiple ad sets? That's so important And as you run multiple ad sets, then you have a ton of different ads going to yeah one page or one ad And and and conversion can be very very high from there So the next one I have about 10 ads all going to basically a nice page To learn about the product with an offer at the end of it. Okay, so here's here's what I really want to want to want to Know now now in and drill in on Right when I say right when I see nice page right right when someone says David I have a freaking nice ass website. This shit is freaking badass I spent a shitload of money on it and and and this is the one I'm gonna freakin used to advertise and then I go look at it and it's freaking a $15,000 website and There's 10 million different buttons to click on and it's so detailed and and informative Where it's like shit. That's not the one, you know, so it's not about nice. Look look at my page My page is not nice. I mean, it's basic like you got a basic headline You got a button. You got an image. You got a few bullet points a Little bit about me a little register another button and that's it. There's really there's really nothing to it This is your basic standalone template For landing pages. Okay, so you don't need the landing page or you don't need your web page to be to be to be nice Like you just need to be basic and straight to the point So depending on what the definition of nice is Don't overthink it, right? So if you have ten different ads going to a nice page With an offer at the end of it The offer make sure that the offer is something that that that they know Exist right when they land here, right the the headline the title that should that should you know Give some interest on the offer and make sure that they're opting in. Okay Make sure they're opting in in order to to to to to take advantage of that offer Don't just have all of this information all of this right here and then and then they don't even opt in right? So so if anything entice them with something of value Maybe something free maybe a free download. Maybe get them in on a free download Click here to download your seven tips on how to lose weight fast, right? So they're coming just to download your your your free be your free PDF your free webinar your free training Whatever it could be anything digital and anything digital and Anything anything of value right that you can you can give your audience to really, you know weed out the people who are just Browsing versus those who are actually interested in what you're offering, right? So always make sure you entice them with something to get them to opt in That's what it's all about man is is getting them to opt in and then once you once that person opts in Then then they can maybe see your higher-end offer whatever that offer may be So I don't know if that one offer is your is your main offer and It's just on your quote-unquote nice page, right? And then if I like the offer then all all opt in right I Wouldn't do it that way. So I wouldn't I wouldn't put everything right here I I'd I'd make that person opt in first so so again everyone's strategy is a little different I've seen I've gone to pages where it's freaking extensive where it's just detail I I could scroll down for freaking nine days, and I'm still reading the damn sales letter And that's all on the first page, and I haven't even opted in yet. There's many pages like that that are successful a Lot of Russell Brunson stuff is like that where it's a long ass freaking sales letter, right? And then and then you can buy but you know, that's Russell Brunson. Not many of us have that credibility yet So so if a lot of people don't know of you just yet if you don't have a huge audience just yet A following on social media just yet then then then most people may not be familiar with your brand and they may not they may not They may not they may not be interested in reading all this shit about some random person just to just to see if they like the offer Right dumb it down again something of value for free to get them to opt in and then maybe see this paid offer Which I'm assuming it it's a paid offer, right? So don't show me that up front. Let me make me opt in and then and then and then show me after that, okay? So hopefully that made sense, but yeah 10 ads all going to a nice page to learn about the product With an offer at the end. Okay, so one more thing about this as well. So In fact, you know what I can address it as I address this question as I answer this question Also, what do you think about doing conversion ads but using some of the ads to do a couple of high quality blog posts? Okay, so here's the deal When you come into when you come into the ads manager, right? You come into the ads manager It's all about clicking this green button and then it's all about choosing your objective. Okay, so here's the deal Here's the deal if you're in the business of of Lead capture if you're in the business of appointments, maybe you're a coach you're a consultant you're a real estate agent You're an insurance agent. You're a freaking a freaking dentist If you're in the if you're in the business of Client services and you're going for appointments. Okay, so you're cat. You're looking to capture a lead or Number two, you're looking for appointments. You're going for appointments Or number three, you're going straight for a sell. Okay, those are the main three leads Appointments or cells and they're all leads, but they're just you know, little different a strategy and objective Those are the top three right those are the top three if you're in that type of business It's conversions 99% of the time it's conversions. Okay, it's conversions 99.999% of the time it's conversions. Okay Conversions to a landing page. Now, let me go back over here. Um, I Have about 10 ads going to the nice page to learn about the product with an offer at the end of it. Okay, so with this type of with this type of and then also Using some of the ads to Adds to a couple of my high quality blog post. Okay, so these are two different types of objectives. Okay, and objectives are over here These are the objectives, right? These are the objectives, but what he's saying over here Blog post and then and then conversion and then offer at the end. These are these are different now We're talking different objectives. Okay, so here's the deal. Here's how I'll break this down Again, hopefully your nice page isn't too hardcore detailed before you get the name in email Okay, make them opt in and then make them see the offer at the end. That's what I would do Especially if you're not a huge huge crazy influencer and you're you know, got 3 million people following you if you're smaller than that then freaking Basic page like this. Give me something of value for free Make me opt in and then maybe show me an offer at at at the end right once you've already captured my email That's what I would be doing. Um Okay, so so and then for something like this, I'd be running conversions Okay, so for this one 10 ads with an offer at the end that's conversions for sure. Okay now over here Your last question What do I think about doing conversion ads but using some of the ads to do a couple of high quality but but But using some of the ads to do a couple of my high quality blog post Okay, so here's what here's what you want to for sure for sure make sure you're doing Okay Now If you're sending traffic to a blog post it doesn't have to be conversion ads Okay, if you're sending people to a blog post then what you can do is you can go you can go either you can go traffic You can go traffic for sure. You can go traffic for sure If you're putting out video then then then then maybe brand awareness or reach you can do video Video views, but if we're trying to take people to an actual blog post And all we're trying to do is is get people Is get people there no hard no hardcore Call to action no hardcore conversion Right, it's just to get people there. Okay, that's a great strategy and that's what I would be running traffic So it's it's conversions for those that are looking to opt in Capture lead get an appointment make a sell its conversions If you're looking to just get people to your actual blog post just to get just to get traffic That's traffic, but here's the number one thing you want to be doing Okay, here's the number one thing you want to be doing Is as they come to your blog post as long as you've got this facebook pixel tracking everything You're good. Okay. That's what you want to be doing is make sure that your facebook pixel is on that page Which i'm assuming it is for sure, right as long as you're you're you're Pixeling that traffic of people who have landed on the blog post or maybe clicked on other blog post within your web your web page And you're pixling them That's the most important and then after that after you install your pixel You got to always make sure that you set up custom audiences So if i'm running a traffic ad to my blog post just to get exposure just to get people there Just to get the traffic, you know freaking freaking headed that way The absolute number one thing that I better be doing is pixling and capturing that data As a custom audience. Okay, so what you'll want to do And I'd be running traffic to that blog post. Okay, so what you'll want to do is you'll want to come over here Click on the dots go to audiences And then all you're going to do is take the link at the very top. You don't need the www the https You only need the url. Okay, so only your url So if it's the the man the myth com that's all you need is the man the myth com you don't need https You know semi calling. You don't need to know that shit Just the url. Okay, so you grab just the url you click on audiences And then you come over here and you create an audience of that link Okay of that of that url. So you come over here at custom audience And then you're going to be going with website Next and all you're going to do is simply Right here where you see All website visitors hit this drop down and you're going to specific Now this is an account that i'm not using so you won't see my pixel Active but this dot would be green. Okay, so if your pixel is active And the way you get it active is you simply just install it on a webpage Open up the web page in a new tab And facebook will read that pixel for the first time and that dot right here will be green Okay, so always make sure that that dot is green right here and then you're going to hit the drop down You're going to go to specific web pages and I would leave it at 30. Okay, leave it at 30 And then you're going to paste in your url right here your url.com. It goes right there Okay, so that's that and then what you can do is you can simply come down here and name it and I would name it my blog post visitors Okay, my blog post visitors and simply hit create audience And that's that so now as I hit done and as I as I now run traffic ads to my blog post I'm now capturing the data I'm now creating a custom audience and the power of that is now I could take that custom audience and retarget and show them Future ads. Okay, because I know that they landed on my blog post. I know that they clicked I know that that that data is is is it's pretty damn accurate and and I and and now I can leverage that audience in the future With with more ads. Okay, so and then if you need to delete an audience, you could just check the box and then hit delete Okay, so that's what I would be doing right there, man Is is simply making sure that my page is not super nice. Keep it basic the call to action Simple and and urgent put some urgency behind that call to action. That's why over here on my page You'll see a countdown clock now. It already hit zero. So that's why it's at zero But if you come to this page for the first time it actually counts down, right? It's like a two-minute countdown, but there's urgency, right people get here. They're like, holy shit. Let me register now, right? So it just creates urgency. So keep the page basic and simple with and and and and clarity make sure that there's clarity There's no clutter. There's there's it's a clear message on on who the hell you're looking for and the type of person that would be clicking right so um And and and I wouldn't put too much detail on that on that page. Okay, so I'd keep it general I'd keep it basic. I create curiosity. I'd give away something of value for free Um, I'd make them opt in and then I'd show them show them a nice offer. Okay And then it's and it's conversion ads for that one not for this other one. Okay, not to the blog post it's traffic it's traffic ads to the blog post and Making sure your pixel is on there and creating that custom audience. All right So hopefully that made sense you guys again if you're new man, drop me a question Drop me a comment. Let me know what you guys got going on. Let me know how I can bring value to what you're doing online. All right, guys, so I'll link a video down below if you don't know how to create multiple ads sets Make sure you watch that video if you're new to facebook advertising I have a free fb ads cheat sheet that goes over all these custom audiences all the custom conversions the most important Parts of facebook that you need to set up first in order to really maximize profits on profits on the back end So download that free cheat sheet if that's if that's something that you're looking into And and just Subscribe are you guys so shout out to the man the myth you guys go subscribe to his channel this guy's on freaking fire And again, thank you so much for the question. Hope that brought value to what you guys are doing online All right. I'll see you guys soon