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Published on Jan 28, 2013
Filmed for Scott W. Santoro's textbook, Guide to Graphic Design 1e,, this video series features an in-depth look into the lives and work of 12 prominent graphic design professionals. Each film was shot and edited by the late Hillman Curtis, a pioneer of design and video for the web, and were created to support the text in its goal of guiding students as they hone their talent as designers and discover their creative potential. In this video, Luba Lukova talks about using metaphors in design to reveal meaning, the process of thinking like a graphic designer, and how caring deeply about your work can generate the best ideas.