 coming to you live from Cannes. It is the end of day five of the judging process and we only have one day left tomorrow, day six, and last night was a very very late night and today was a very intense day but we made great progress and we have an awesome shortlist to share with the media and the rest of the public relations community. So on this video what I wanted to do is just share with you three things. One, I want to give you some stats to help give more context to what Cannes is. Secondly I want to talk to you quickly about creativity and then finally I want to talk to you about integrated marketing. So first some stats. So as I said we were finalizing the shortlist, really really important part of this because the medals that the trophies I should should say are awarded from the shortlist. So last year there were 151 entries on the shortlist and they gave out about 95 lions, I think was 21 gold, 29 silver, 45 bronze. This year because there was almost double the amount of entries we had 224 entries on our shortlist. PR is the fastest growing category at Cannes so I would expect that this even next year that the shortlist will grow to be even more than that. So those are some stats and then secondly I want to talk to you about creativity. What was interesting in the jury deliberation room today was that because of the internet it is so easy for people to you know Google campaigns, Google brands to see what was done before. In the past when you were judging you just didn't know you took things as oh wow this was really creative but now because someone can Google a campaign they they can say well this was done in Brazil last year or they could say this campaign for this particular cleaning product this was done in the UK two years ago this is not very original and it can it's all about originality and creativity so that was really really interesting it's almost like there's nothing really new to the world or not that there's nothing really new but it's better be new to the world because the crowd of Cannes is tough and this is all about creativity and then the third thing I wanted to talk about was integrated marketing. One of the things that's really cool about this process at Cannes is that there's something called privileged voting for the jury members so that means if an entry falls off of the shortlist and the jury member feels really passionately about it they can bring it back on. Well that's what happened to us with our integrated marketing category. We looked at the entries we're like I'm not sure that this is really the best reflection of integrated marketing because for our 2014 jury and for me as the president this is really important that PR is at the core of the integrated idea and that PR leads the integrated effort so using our privileged votes today we were able to bring some integrated marketing campaigns back onto the list that we judge which was just phenomenal and I'm so excited because I know that in this particular shortlist there are a lot of PR firms that have the work on the list and I know that just from from knowing who's done the work in the past so I feel really good that our PR firms are gonna do well this year I can and who knows maybe the Grand Prix winner will be from a PR firm so with that being said I'm gonna go to dinner and I will talk to you tomorrow but have a great night and look forward to sharing with you more about who actually wins