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Published on Apr 19, 2015
In this discussion led by Accenture's Morgan Vawter, executives across a broad cross-section of data sources consider the future of meaningful measurement - not the least of which is proper attribution of ad dollars across programmatic campaigns and channels.
Naras Eechambadi, CEO, Quaero Rudy Grahn, SVP of Analytics, ZenithOptimedia Manu Mathew, CEO, VisualIQ Bill Wise, CEO, MediaOcean Moderated by Morgan Vawter, Programmatic Marketing & Data Management Lead, NA, Accenture