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PROGRAMMATIC I/O San Francisco 2015 - "Attributing from Data Sources to Spend"

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Published on Apr 19, 2015

In this discussion led by Accenture's Morgan Vawter, executives across a broad cross-section of data sources consider the future of meaningful measurement - not the least of which is proper attribution of ad dollars across programmatic campaigns and channels.

Naras Eechambadi, CEO, Quaero
Rudy Grahn, SVP of Analytics, ZenithOptimedia
Manu Mathew, CEO, VisualIQ
Bill Wise, CEO, MediaOcean
Moderated by Morgan Vawter, Programmatic Marketing & Data Management Lead, NA, Accenture

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