 Bah, what's up everybody? Once again, it's Bram and Shawn and today we are going over how the God of Ugly, aka Jeffrey Bean, has gone viral while he's so attractive to people and how he was able to do it with so few resources. So let's hop into it. Understanding Ugly Guy's rise is first understanding that Ugly Guy is a pure internet rapper. I mean pure. Him and Lil Yachty are probably the only two pure internet rappers that exist on a pop level today. Not just their music wouldn't be known, their actual brands could not exist without the internet themselves. Ugly Guy calls himself a meme rapper. That's probably the best way to say it. If you look at a meme page and you look at Lil Yachty or Ugly Guy's brand, they both actually feel like an ongoing meme, a meme come to life. And a lot of people understand memes in the sense of Instagram and Facebook, those visuals that we see. But what does a meme really mean? Why do they call it that? Where did the name come from? Because the word existed before him. An ideal behavior, style or usage that spreads from one person to another. A meme by nature is viral. It's the transfer of something from one person to another. There's no surprise that Ugly Guy is very, very good at this because he ran a meme page. He knows the formula for an effective meme in the same way a lot of people knows the formula for a pop song. And let's think about Drake. Drake's most parody and meme about song was Hotline Bling. He made the video in itself to become that. And watching the power that that had for that one single song where Drake committed to becoming a meme. Transfer that idea and understand that Lil Yachty and Ugly Guy both committed to their entire careers or brands being a meme. Ugly Guy is built from the ground up to go viral. He's tailor made to spread on the internet. Ugly Guy himself is a character which will make a lot of these other things make sense that will go over when you actually don't have a team. A lot of people when you're working by yourself in a room like he does but are able to employ everybody that exists on the internet as your team to do your marketing and spread everything for you. Then it doesn't matter as much. But now let's go deep into the character and elements of Ugly Guy. For one this dude has an instinct for shock value. His first name was Pussy Bacon or his plies were safe. That name is not the name of somebody who's taking themselves super seriously. That name is the name of somebody who wants to get attention. He knows that there's going to be some instinct and reaction. He might think it's funny but it's trolling. And even when he transfers to Ugly Guy that name is meant to do the exact same thing. When you hear Ugly Guy you're not going to forget the name Ugly Guy because who claims to be the God of Ugly. And now let's talk about fan connections and how he deepens his connections with fans. It's really very simple in terms of Ugly Guy. One he has this whole I don't give a fuck thing or whatever he's saying a lot of things that kind of just makes people laugh and whoever makes people laugh oftentimes connects with people. He has these nods to gamers and anime when you look at his luigi cap and his ash ketchup cap that he often wears. And this is just something that is funny to people who are when you actually see him wear these in real life. But it also is a way of saying I come from that same culture that you come from. I used to watch these shows. I used to play these games. So as opposed to being super upfront about it like some people just try to say hey I'm this gamer person and use it to brand themselves or hey I'm this anime person or hey I'm this I don't know RC person. He just has those subtle nods which can come off as far more authentic by the way. Lil Uzi has his subtle nods to anime. He doesn't go super super in on it. And how you know he's very intentional about this brand and the character of Ugly God is his hair. It's one thing to just wear those caps but the way he wears his hair is actually something that just continuously plays onto a character because it's not how people do their hair. The guy is more intentional than he'd like you to think but that's a part of you know entertainment. There's probably no entertainer as intentional as a comedian. And that's essentially what Ugly God is. He's a comedic rapper. You can think of some other comedic rappers who are out today. Two chains doesn't get as much credit because he kind of hides it behind this whole cool trap thing but it's also why people love his music when he really blew up. You can think of people from back in the day like Ying Ying twins were all so comedic and people didn't realize it and then you have somebody obviously his fellow internet rapper Lil B kind of one of the godfathers of it. But the most comparable and recent history to Ugly God is Lil Dicky. They're usually the exact same type of comedy. Think about Lil Dicky's name being Lil Dicky and his weird and uncommon for a male to talk about his dick being little openly. Well then you talk about Ugly God having the Lil Dick click that he mentions being a part of. They're very self deprecating and making themselves the butt of the joke for the humor of all. If you look at my video on how Lil Dicky went viral you'll see that his first time blowing up was because of his song Ex-Boyfriend where it was about a girl he was with having an ex-boyfriend that was basically better than him in every imaginable way. If you compare Ugly God's from Rise to Lil Dicky's it'll help you understand Ugly God a lot deeper than you might already understand. There's so many parallels that they have a lot of people who kind of box their humor into this kind of immature type box. What it is what it is to me that's kind of irrelevant but they do have a lot of songs about beating their meat and stuff like that and while I have hung up the golden glove I do look back on those days finally with a smile and a single tear. So we all know that a dope beat and catchy lyrics and using a lot of repetition is often times the formula for making a hit that kind of moves throughout culture whether people think it's good or substantive or not. But Ugly God is taking that to a whole another level by compressing that into something that actually works even more exponentially on the internet. Think about the fact that this guy has at the time that I'm making this video 13 songs on SoundCloud and only three of them are over three minutes where most people's songs are over three minutes and they're barely over three minutes and most of the songs are actually closer to two minutes long. Why does that help him out? Well let's go back to the definition of a meme an idea that spreads from one person to another and let's go back to the fact that he's a comedic rapper. You ever heard a joke that was funny and then you were laughing with your friends but then you have this friend that just keeps bringing up the joke keeps bringing up the joke and it's funny the first few times but after a while you're like bruh shut up. Even the best jokes which are all ideas in themselves can be killed if they go too long. By keeping them short and potent it actually makes the ideas more powerful so you're cut off you have the song you're probably gonna listen to it more than once because you get cut off before the energy that you're usually used to giving a song is all exhausted. He goes even further to make his songs memes in themselves by actually using the idea of the song to be the title for the most part like he's just straightforward with it. What a bitch but ugly guy. The title of his songs are usually the chorus of the song and it gets repeated over and over and over so whatever the idea is the title it gets repeated throughout the song in itself and it's driven by these catchy beats and lyrics becoming this nice little mix of what his brand represents which is humor and fun. While we're on ideas let's talk about the ugly inception of ugly guy basically the messages that he likes to get across you once again see how intentional he is when he always talks about the fact that he doesn't drink or smoke he's repeated this multiple times whether people ask him or not because that's something he wants you to know. A lot of people would expect somebody who has a type of image that he has to be a heavy smoker or drinker because it's bizarre to them. This goes back to the power that you have as a public figure when you have unique pairings which you guys can check out if you've never seen that video before it's ultra powerful and important but that's just one message he wants to get across. Another powerful message that he likes to get across is I don't give a fuck. His big way of doing this is being so deprecating right saying all these things that are typically something people wouldn't tell about themselves talking about my dick is small. My music is trash I'm off topic I say random shit and it's vulgar I'm rapping about shit that's not supposed to be heard by children trash. Another way that ugly guy actually sends a message of I don't give a fuck and tries to separate him from other people intentionally the messaging is saying that I'm not a flashy rapper because ugly guy the character pretty much doesn't care about anything that other people think that he should care about. Now John Jeremy Bean you can see that he actually cares about quite a few things when you look at some of his interviews and especially when they start talking about relationships but you can go look at that kind of stuff yourself and all the things that have been said so far really culminate into the power of ugly guy how he owned this I'm ugly type thing who else has done that in the past and been powerful. Biggie Smalls black and ugly as ever however I stayed Gucci down to the socks damn that's still a hard-ass line owning these things that are perceived flaws so they become a strength and become your own weapons is actually the power of ugly guy because when he's calling his music trash it doesn't matter when these old heads start calling his stuff trash because he already said it it's like Eminem and Abel when he said all that stuff at the end about how he was basically white trash and all that kind of stuff so the guy can no longer say it about him and actually when it comes to that the most similar to ugly guy in the media today is Charlemagne the guy who always says live your truth so nobody can use your truth against you he's always talking about once again a very common thing how his dick size and thinking that it was little one time because his girl actually cheated with a dude at a bigger dick Charlemagne just tells all these stories that most people wouldn't reveal about themselves especially when you look at his book the things I've heard about the book haven't read it yet but shortly leads me to what I call the ugly lie of ugly guy and that's just simply this the dude is stupid no the dude is obviously super smart he got a full ride to college and was double majoring in engineering and web development which aren't no lightweight majors you don't get fooled for eyes to a college especially if you're not playing sports if you don't have a good head on your shoulder so understand the dude is intentional but that's a part of the lie of the entertainment industry as well right his brand has nothing to do with his intelligence so he doesn't really display that often he just picks the part of him that he wants people the world to know he amplifies that and entertains with it my only problem actually is that ugly guy in loyality kind of get dismissed to the side as being dumb or ignorant or somebody like we're out yank eventuers basically the godfather of all this viral parody type stuff never got questioned of his intelligence but I think that's part of a bigger issue that I'm not gonna get into here no time in this video to go over if ugly guy will fall off and will that booty tape be good but I will get to that soon for now that's it y'all know what to do hit that subscribe button