State of Search News Round Up 8 - Google Instant, Facebook and Bing closing in





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Published on Sep 13, 2010

News of the week: Google Instant
If you've been following search last week you can't have missed the big change Google made. Introducing Google Instant, results changing when you type, is yet another step of Google towards a faster moving web.

Go check out the articles on State of Search to find out what experts think of this new change and let us know what you think!

What is Google? A portal. So it says, oh no, its not
Google has many faces. You can call them a search engine, an e-mail provider and even a phone company. Google's search engine is still their main target and ever since that started they had a philosophy statement. According to their philosophy page, Google was a company "whose stated goal is to have users leave its website as quickly as possible."

After Search Engineland reported on this last week Google reacted saying this was a small editing change made unconsciously by a proofreader. And they changed it back. Was this ignorance or something else...?

Facebook Passes Google In "Time Spent"
Last Thursday Citi analyst Mark Mahaney put out a research note with comScore data showing Facebook had passed Google in terms of time spent online. Mahaney said:

"Looking at % of Total Time Spent by the top 5 sites in August, Facebook, for the first time took the top spot with 41.1B minutes followed by Google with 39.8B minutes. Yahoo! fell to the 3rd spot with 37.7B minutes."

Google updates Keyword Tool
Good news for all keyword researchers out there. Google early last week quietly updated the numbers in the keyword tool. Immediately reports of huge drops in search traffic numbers on forums and industry websites showed up.

There have been a lot of complaints over the accuracy of the old keywordtool so Google must have agreed with the complaints. For now though its too early to see whether or not the new numbers can be trusted.

The NYT goes social
The New York Times is developing a social news service in collaboration with Betaworks, the technology company that created bit.ly and TweetDeck. The personalised service, called News.me, will be initially launched only for iPad and it is expected to be available later this year.

This could be another step for newspapers in trying to find a way of monetizing their news. But its not the first paper who is trying this, the LA times has a section that creates a personalised page of content based on users' behaviours and tastes.

Big Brand spending on Google
Its always fun to know how much the other one is spending, especially when it comes to Big Brands and Google. Adage last week showed us the spending pattern of big brands on Google in June 2010. Turns out AT&T spent most: over 8 million US dollars.

It was also interesting to see that BP spent 3.59 million dollars on ads on Google at the hight of the spill crisis. Damage control not only in the sea but also online therefore.

Bing closing in
Very slowly but very steadily Bing is closing gaps towards Google. According to Hitwise Bing-powered search, so the combined forces of Bing and Yahoo, now account for 24 percent of US search market share.

Google accounted for 71.59 percent of all U.S. searches conducted in the four weeks ending Aug. 28, 2010.

According to Hitwise Google is the biggest source of traffic to key U.S. industries; Bing sees continued growth to verticals. Google delivered the most visits to the four categories below year over year. Bing saw double-digit growth in four categories - Automotive, Health, Shopping and Travel - including a 66 percent increase in the Shopping category.

Microsoft Advertising Launches Third-Party Ad Serving for Mobile
Even though last week the news was dominated by Google's Instant Search, Microsoft doesn't sit and wait until their chance comes a long. They announced its launching third-party ad serving for mobile in the U.S..

This would enable agencies and advertisers to use trusted third party ad servers such as Microsoft Atlas and Google's DART to serve mobile display ads on all of our premium Microsoft Mobile Media properties. The rat race over mobile advertising is taking shape!

YouTube ALMOST making money
YouTube is one of the most popular websites out there, but Google's video website still is not profitable. Google's CEO Eric Schmidt told journalists in France last week however that the moment of profit is coming closer:
"YouTube is 'nearing profitability and its revenue is doing quite well,' he said in Paris. 'It looks like it's going to be very successful,'.

Google saying goodbye to organic?
A thread on Webmasterworld suggests that Google might be saying goodbye to organic search all together. Or not? The thread reports a test which was spotted in the wild in Singapore and later in the US where Google only showed three organic results on a search with a keyword which usually will get you a lot more results: Seoul.
All the links to the articles discussed on http://www.stateofsearch.com


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