 Hey, Coach. Welcome back to our podcast. If you missed the last episode, all you have to do is go back on YouTube, and that was 100% based around how to run a year-round training business. So I highly recommend going to watch that video and listen to that podcast when you have a second. Now, today's podcast is a lot different. We're talking about what kills your sales ability within your coaching business. And this is something I've seen. This has plagued a lot of coaches. This also plagued myself when I was younger, and I want to dig straight into this. Now, over the last four and a half years since we've been helping coaches, one of the things I've made my mission, right, is how can I help coaches create a program that is a premium? It's a premium program. Coaches are getting paid more, but these coaches have this business setup to where what they offer is the best thing in town. When I say that, I really mean it. I can look at any of the best coaches we've helped. I can honestly say, if I flew into their city, there'd be zero competition. They own that city, and that's what I'm talking about here. And one of the reasons they've been able to own their cities is because they've become masters at sales. One of the reasons that they are owning the cities that they're in, it's because they have become masters at the sales process, right? This means that when they get on a phone call, they are confident. That's number one. They know what to say. They have a script. That's number two. They know how to close parents quickly. That's number three. If you have those three things in order, you have a much greater chance at success here. If you don't have those three things in order, then pay close attention to the rest of what I'm about to say here. The biggest problem I see is coaches are unwilling to invest into themselves, so it becomes very difficult for them to ask for more money. A great example is a lot of coaches are comfortable selling $30 or $50 per hour sessions. And I would say, on average, that's how it is. There's also coaches who don't do anything by the hour, like myself. There's coaches in our mastermind that will charge between $300 or $800 per month. Why are they able to do that? Well, it's because they're confident of what they're selling. They know what they're doing, but what they've done is they've invested into themselves, so they know what it feels like to spend that much money. And what I see, though, is people who aren't willing to do that, when they think of selling private training for $500 a month, they think that's outrageous. They think that that would never work. And guess what? It will never work for you unless you free your mind. And this is why when you invest into yourself, you start to feel what it's like being a customer, spending that amount of money. And then that makes it more comfortable for you, as the one who's selling the product, to make that sale seamless. Now, before I go on, you can hit the pause button here. You can comment below whatever questions you have about what I'm talking about. But this is really important. If you're the type of person that constantly buys stuff and you ask for a refund, or you're really cheap, or you are someone who never follows through with anything, it's very, very, very difficult to raise the standards of your own program if personally you're down here. It's impossible because you're putting on a front that isn't real. And so what you have to do is you have to change as a person and be willing to invest into yourself. And when you do that, it becomes easier to attract high-paying clients. And I will tell you, for a fact, the first four years of my business, I was pretty cheap. I didn't seek out mentors. I was very stubborn. I thought I could do everything on my own. And the moment I found my first mentor, I remember I paid $800 for two 30-minute phone calls a month. Most coaches would never even consider doing that. But guess what happened? When I did that, within the next two months, I was able to triple my pricing. Why? Well, now I knew what it was like to invest money into myself. So now I had the self-belief. You know what? It's easier for me to command higher fees because I'm doing something. I put skin in the game, so it made sense. Remember, you can comment below this video if you have any questions about this because I really want to talk to you about this and make sure this is something that is not only working for you but you implement. If we take what I talked about and we implement that, I promise you you'll see results. And that doesn't mean I'm not trying to brainwash you into buying our program. But I will tell you, our program that we have, the investment is very small compared to the results that you get. If you want to learn more about that, and maybe you're on the fence, maybe you're a coach who's like, what? I don't know if I trust this guy. He's on YouTube. He's done over 300 videos on here. He does all these free podcasts. I don't know if I trust him. If you don't trust me, go look at the results. I point towards the results. My program is not about me. It's about helping coaches get results. If you go to Instagram, you type my name in, you'll see over 100 different testimonials there. If you click on this button up here, that will take you to a page where you can learn all about the program. You can see results. When I say results, I'm talking about coaches who've literally changed their life. Some coaches have gone from zero to $100,000 a year. They start from scratch and they're there now. There are some coaches who are just absolutely crushing right now. And that doesn't mean that you're going to crush it. I'm not saying that you're going to do that. What I am telling you though is if you go through our program and you follow through, you get the one-on-one help, and you actually implement, you get the results. That's it for today's podcast. I'll see you later. Don't forget you can click on that button up here. That will take you to the page where you can learn all about our program. Alright, see ya.