 Ethical decisions are the cornerstone of effective public relations. Every day we as PR professionals are called upon to provide ethics guidance to our senior executives, our clients, and our companies. While there may be a temptation to make the unethical decision for short-term gain, the long-term consequences are disasters for ourselves, our companies, and the profession as a whole. Luckily, for the past few decades, the Public Relations Society of America has had a code of ethics, which has guided its 30,000 professional and student members. It's a guidepost on questions to ask and values to hold dear when they're making that advice to our executives, clients, and companies. Unfortunately, people always haven't had access to it without going to the PRSA website. I'm a member of the PRSA National Board of Directors. I serve in its Board of Ethics and Professional Standards as its liaison, and I'm a Senior Vice President with MSL Group. These three organizations came together over the past year and have now created and launched the PRSA Ethics app, which is available for free on the Apple App Store and Google Play. This app does more than just bring the code of ethics and the statement of professional values to your iPhone. It also brings you regularly updated blog posts on topics relating to ethics. It gives you access to the latest professional standards advisories, which PRSA issues recently to provide guidance on issues impacting the profession, such as greenwashing, front groups, and the use of unpaid interns. There's an ethics quiz you can take to see, are you making the right ethical decision in everyday business situations? And there's a way for you to email the Board of Ethics and Professional Standards your confidential ethics question. I encourage you, go to the stores, download it, try it out. Let us know what you think.