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PR Agencies Auckland, Yelp.com, PR Companies Auckland, NZ

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Published on May 15, 2013

PR Agencies Auckland, The New Zealand launch of Yelp.com was managed by Impact PR - http://www.impactpr.co.nz a local Public Relations firm.

The company is used by many organisations in Auckland and throughout New Zealand to boost awareness of their new product or service through news and consumer media titles.

Public relations includes the formation and circulation of information, principally in the form of articles, distributed or transmitted by mass media such as, magazines, newspapers, TV and radio. Because the media do not seek reimbursement for publishing these editorial stories, but consider them of value for their viewers, PR (as recommended by the very top PR agencies Auckland offers in New Zealand) has the opportunity to reach literally millions of consumers for very little cost, producing many useful sales leads.

General News media is traditionally trusted by us to provide us with accurate and credible information. For the occasional commercial messages which effective public relations firms are able to integrate into editorial news (usually by presenting an appropriate newsworthy angle to journalists and or their news editors), the businesses and brands represented receive the benefit of third party endorsement from trusted news sources.
The value of these editorial messages is so strong some studies have shown PR (as provided by the best PR companies Auckland offers around New Zealand) has seven times the credibility of advertising.
PR (when carried out by top PR firms Auckland avails firms with) is also an effective marketing tool for businesses which are on a tight budget -- often this may be a small or medium sized business in start-up phase. However large corporates launching new products and services in New Zealand also use public relations as part of an integrated marketing campaign which may include linkages to advertising, social media sites and also experiential marketing campaigns.

Public relations includes the formation and circulation of information, principally in the form of articles, distributed or transmitted by mass media such as, magazines, newspapers, TV and radio. Because the media do not charge for publishing these editorial stories, but consider them of value for their viewers, PR has the opportunity to reach literally millions of consumers for very little cost, producing many useful sales leads.

In this video example of TV PR (as offered by the top PR agencies Auckland provides) Miriam Warren, Vice President of New Markets for Yelp is interviewed on a regional TV channel called Central TV. Warren discusses how the arrival of Yelp.co.nz will have a positive impact on both New Zealand consumers and businesses.

Yelp is a great example of an organisation which uses public relations to its full potential. Their New Zealand launch was characterised by extensive PR coverage in news media, technology media as well achieving PR exposure in consumer media and lifestyle magazine, national and local newspaper, TV and radio titles.

According to Warren, New Zealand businesses may also be able to manage their online public relations by paying close attention to what their customers are saying on Yelp. Yelp is a rapidly growing online review site where consumers can share their retail service experiences (either positive or negative). Review services themselves are arguably becoming a new media form -- one populated by consumers given freedom to share their encounters with brick and mortar retailers.

As online review services such as Yelp rise in credibility and trustworthiness (especially when compared to other forms of media), businesses can manage their public relations image in new ways.

Among the recommended ways to look after their 'review site PR' it is suggested New Zealand companies don't solicit reviews. Inevitably reviews generated in this way begin to lose their credibility; many educated consumers are now particularly adept at interpreting which content is genuine and which is forced.

Warren believes the best way to inspire genuine reviews for marketing and PR (as given by the very best PR companies Auckland offers) brand benefits is simply to provide great service. When customers receive great service and value for money -- particularly when it is unanticipated or exceeds their expectations they are often motivated to share this with peers.

The development and rise of online review communities will of course present many PR challenges for New Zealand businesses however the important thing for companies to understand is that a presence on Yelp is free and the only cost to achieving the best public relations results online is providing superior service.

Developing your brand using public relations firms has advantages over other forms of marketing such as advertising. One of these benefits is cost effectiveness - especially when compared to traditional advertising spend.

  • Category

  • License

    • Standard YouTube License
  • Song

    • Sign Of The Times-Megatrax
  • Artist

    • Megatrax - Megatrax
  • Album

    • MX197 - News and Politics
  • Licensed by

    • AdRev for a 3rd Party; AdRev Publishing

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