 So we're here with first beat, so who are you? So my name is Akki Pulkken, I'm the business director for the consumer licensing at first beat. So what do you do at first beat, physiology, insights on stress, recovery and exercise, what's going on here? Yeah, so we turn heartbeat data into meaningful insights on stress, recovery, exercise effect and fitness, so that's our core. So you take the data from the smart devices, fitness devices and you make meaning out of it? Yes, that's our core. So we operate in professional sports, consumer products, I mean wellness coaching and for example in consumer products we license the technology for these brands like Sony, Microsoft, Garmin and this is one of our recent devices that came up like like a month or couple of months ago by Sony. So we license the technology here, this SmartPan2 measures the heart rate there, heart rate variability optically from the optical sensor and how soft it runs in the device and turns that heartbeat data into for example my stress levels. So you can see here that I was sleeping like a baby last night and then I came here to the conference and I had some stress but it's okay so it indicates to me that I'm ready to give the pitch. So how's your software on this device? What is the Cortex M0 or a very low power and you have software on the device? Yes. Is it important? You have to be in the device? Well in the device you have all the data available so it enables a very efficient power schemes like if you can calculate everything on the device so you have to transmit the raw data for example to the cloud so it enables like so it's pretty efficient. So because for example if you have heart rate monitoring you need to monitor the heart at the right frequency or something to make it sense out of it or what's the point of your software being in the device? Well the software point of being device is that like so if you don't have for example your phone with you so it enables a real time feedback for example like if you do it do it on device of course it could be run in the app in the phone or in the cloud wherever but typically the model is that like like to run it on the device so for example the calming device as you can see on real time how your performance behaves across your workout. So heart rate variability is really important? Yes so heart rate variability is the core so the variance between the heart beats so of course like with the introduction of the optical sensors we don't always get the heart rate variability we get only the heart rate level but that enables in any case the providing the exercise metrics via two max and then training effects and stuff like that. So there's lots of wearables that measure maybe the steps and other stuff but it's not very useful if you don't show people how to have a very life right you have to coach them and that's the most important ingredient is what you're doing like making sense out of this data right? Yes so I think like like it's exactly like as you said so like if you have only the data so that's not meaningful but it's good that you have the data so you can turn that through analysis to a feedback to you so and the feedback then you can turn into an advice so you can cannot jump into conclusions so to say but if you have the visual analysis there so you understand what's happening in the body so then you can provide the feedback which is truly accurate and personal for the people. Alright so a lot more is going to happen in future where you based? We are based in Finland. And busy? Yeah well you saw my stress levels. I saw what? You stress levels yeah so stress levels going up? Yeah definitely which can be okay. It is okay but well half a year still for the summer leave so have to struggle until that time.