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Published on Dec 2, 2011
Open Label is the iPhone app that puts an open, public label on every product, so consumers can instantly discover and share all the reasons to buy or to avoid any product. Just scan the product's UPC barcode, and attach your comments to the OpenLabel, or read what others have said about it, in various topics like environment, safety, or health. You can rate what others have said, and "follow" the people (or organizations) that you trust. You can even ask questions to the community (or your Facebook friends). Together, we can raise product and company transparency to a new level.