 think to Hawaii. My name is Kim Lau and this show is called Hawaii Rising. The focus of the show is on people helping others to develop the community as well as the economy because that's the only way that we'll be able to create a sustainable future for Hawaii. So some might not believe that investing in market strategies is very important for nonprofit organizations but it actually is quite beneficial for nonprofits to market themselves. Nonprofits can use marketing tactics to assist with growth, funding and prosperity and helping to let people know what their mission actually is because nonprofits need to engage in diverse groups of stakeholders so they have people that fund them as well as clients that they serve and they need to market to both these audiences. They need to show their experiences, their products, their behaviors, their causes and market the organization themselves so their marketing can be very complex. Despite of the lack of a huge resources for marketing campaigns in the nonprofit world there are nonprofit organizations that have some of the highest brand recognition and loyalty and some of these nonprofits you might recognize such as the Red Cross, UNICEF, the Boys and Girls Club and also Girl Scouts of America. So today I'd like to introduce you to an organization who is trying to help local nonprofits to create this marketing and brand recognition here in Hawaii. So we have on our show today Debbie Lee from Adept Hawaii. Welcome to the show Debbie. Thanks. So this is Adept Hawaii is not your actual job right? No so I'm actually working at American Savings Bank as their marketing specialist. I'm just doing Adept Hawaii on the side as a volunteer project kind of thing. So marketing and advertising is your actual profession? Yes so I've been in the industry for about five years so not too long but I'm still I'm still kind of getting my feet wet. I'm actually learning a lot through Adept Hawaii as well. Okay so why do you think Adept Hawaii is beneficial for nonprofits here? Well a lot of nonprofits in Hawaii they don't have the budget for marketing and marketing is actually one of the most important things for an organization especially if you're nonprofits to get the word out so this is kind of our way for marketing professionals to give back to the community. I see so a lot of you out there might be wondering what is Adept Hawaii so let's talk about that next let's talk about what what Adept Hawaii actually is. So Adept Hawaii is a team-based marketing campaign competition so we have marketing and advertising professionals come together to create little mini agency teams and what they do is they create custom marketing campaigns for our selected nonprofits for Adept Hawaii so this year we actually have four nonprofits that have been selected and we're in the process of gathering our professionals to want to come and volunteer. And how long has Adept Hawaii been doing this? This is our third year. And how many so you said there's four nonprofits this year is that kind of the normal trend of how many nonprofits are chosen in the last couple years? It kind of varies from year to year. The first year we had I want to say five last year we had six so we kind of increased it a little but this year we're going back down to four so it's just we're still kind of playing with the numbers. And can you give me some examples of some of the nonprofits that have participated and perhaps won the last couple years? So the first year which is 2014 the winner was Kumukuhua Theater and last year our winners was Hugs so they both received custom marketing campaigns through Adept Hawaii. And if you don't win if you're not the winner can you still take what that marketing campaign that was provided? So actually everybody at the event is a winner whether you're a marketing professional or a nonprofit so all the nonprofits they walk with a free custom marketing campaign and all the marketing professionals you get to network and just meet different different people in the industry so you walk away with new friends and new contacts. I see and this year I understand that Adept Hawaii integrated a new part into this not just marketing. So we do have a new component this year it's called the Tiger Team event so what this we what we've noticed in the past was that although these winner these winners won custom marketing campaigns they weren't really able to implement these marketing campaigns and we found out maybe because they weren't ready the organization wasn't ready for this marketing campaign so what we did was we did this new Tiger Team event and we gather like operations experts HR professionals lawyers attorneys finance professionals and business strategists and they all come together to do a comprehensive assessment on the nonprofits that are interested in participating. And this was already completed for this year's session? Yes so that was held in July Adept usually falls around the fall time every year so it was that was a new part this year so it kind of brought our ad update a little earlier. So again the purpose of the Tiger Team is maybe getting the nonprofits ready for an actual marketing campaign because you can't really market anything if you don't have a product a good product or service ready to go to market. Yeah and even if they're not ready they walk away with knowing what to do for the organization. Oh that's right because we're talking like business strategy maybe like business plans or looking at your finances like your general ledger or things like that which is kind of the foundation for any type of profit or nonprofit organization. Yeah so they got a lot of feedback from these different professionals on what what what is going very well and what they need help on as well. And also like lawyers you said like employee law and things like that and so I think that's good because they probably wouldn't be able to afford this type of like professional services in general right. And it's all free. Yeah that's amazing so maybe next year more nonprofits will think about I guess how did it go this year? This year went very well so we got a lot of feedback from the volunteers as well as the nonprofits. It was interesting for all these different volunteers to come together and work because they don't really work with people from these different industries so it was kind of nice to see them mingle and hear feedback from these different I guess perspectives of the business. Right it's like a lawyer and an HR person or a fundraising person right or an accountant right. So both sides like both the the professionals and the nonprofits found that it was just that exercise in itself was value-added. Yes it was. Nice so I guess that'll be part of the program next year going forward. Yes I think we're gonna start implementing that it'll just it'll it'll streamline the process a little more so the nonprofits will know whether they're ready to participate in add up or if they should you know hold off another year or so. Right yeah so even if they don't like you said even if they don't go forward in the marketing campaign portion of add up it was still value added for them to look at their foundation first. Nice that's kind of cool. Yeah so add up is is a nonprofit sort of thing it's it's not like you're making money off of this. No so we do have sponsors this year Kaiser Permanente is our presenting sponsor and we also have first Hawaiian Bank Pro Service and also the arts at Mark's Garage sponsoring the events this year. Oh nice and I guess who was Kaiser your sponsor last year also. They were. Okay nice so when is the actual add up marketing campaign I guess competition itself. So that is actually on Saturday September 24th it's a full day's worth it's a full day's event so while these marketing professionals are working on these campaigns we also have workshops for nonprofits so these workshops are to kind of educate them more about marketing and how to market your nonprofit. This workshop is ten dollars it includes lunch and some of our past workshops included branding social media and we also had a media panel last year that had people from different I guess media because we had like white news now and some radio reps so. We used to like print TV radio yes like different like media types. Yeah so they're able to ask questions and interact with the media panel to see what stories will catch their attention to get their story on air or on print. So when the day of the actual marketing competition event so then the nonprofits that are in the event will they be working directly with the professional teams. Not so much the professional teams they go off on their own and then we'll have you know our lunch break where they can kind of collaborate again with the nonprofits and kind of touch base make sure they're going in the right direction but other than that the professionals are all on their own and they see the results at the end when they present. Oh so it's a surprise the marketing campaign is a surprise for the nonprofits that are participating but the nonprofits can come during the entire day for these workshops. Yes but not only the nonprofits that are in the event. It's open to everyone. Everyone so not just nonprofits too. Yes so whether you're interested in learning more about marketing on social media or you know anything about that it's open to anybody it's $10. We're still I think we're still finalizing our workshops for this year but it should be good. Okay and tell me again what date is it. It's on Saturday September 24th so it's a full day event. It starts at 8 a.m. and ends at 6 30 p.m. so our winners are announced at 6 30 and then we're gonna have a wrap-up party after that so. And is there a website for people that kind of check out with maybe who's presenting at the workshops or such. So they can check out our website adaphoi.com. All the information should be up there soon. Okay and then they can register for the event off of the link on the website. Yes okay and maybe can you give an example of some of the media professionals or not media but I guess advertising professionals that participate and maybe like people who have done the workshop in the past. Well we have a bunch of people coming to the workshop so I don't know exactly I guess who was representing but we saw lots of representations from different local nonprofits last year and as far as marketing professionals we have people participating who work on like the client side and as well as agency side so we have like MVMP and anthology people there as well to offer their professional help. I see and so again what type of marketing professionals are participating in this sort of event. So we're looking for account service people for creatives like copywriters graphic designers yeah okay that's awesome well that sounds like a really cool event and we're gonna take a quick break right now but when we come back we're gonna talk about how nonprofits as well as professionals can get more involved as they want to participate in this year's event. So this is Kimla with Think Tech Hawaii this show is called Hawaii Rising. Aloha my name is Danelia D-A-N-E-L-I-A and I'm the other half of the duo John Newman welcome. We are co-hosts of a show called Keys to Success which is live on the Think Tech live network series weekly on Thursdays at 11 a.m. we're looking forward to seeing you then. Aloha. Hi I'm Chris Leetham with The Economy and You and I'd like to invite you each week to come watch my show each Wednesday at 3 p.m. Hi I'm Donna Blanchard I'm the host of Center Stage which is on Wednesdays at 2 o'clock here on Think Tech. On Center Stage I talk with artists about not only what they do and how they do it but the meat of the conversation for me is why they do it why we go through this a lot of us are not making our livings doing this and a lot of us would do this with our last dying breath if we had to that choice and that's what I love to talk to people about I hope you enjoy watching it and I hope you get inspired because there's an artist inside you too. Join us on Center Stage at 2 o'clock on Wednesdays. Bye. Hi and welcome back to Think Tech Hawaii. My name is Kim Lau and this show is called Hawaii Rising. Today on the show we have Debbie Lee who's on the planning community for Adup Hawaii and we're just talking about the Adup Hawaii event. So again what's the date for the actual Adup Hawaii marketing campaign competition. So the actual event is on Saturday September 24th at the Box Jelly from 8 a.m. to 6 30 p.m. and we just saw a commercial with featuring Donna Blanchard who was actually the first winner of Adup because she's the executive director of Kumakuhu Theater. So hopefully Donna will be there and she can share her experiences and how it went for her. Yeah so she was our winner of our first year and she's actually part of our Adup committee right now so she's we're getting a lot of input from her what what went well and what we need to improve on and just from the nonprofit standpoint. That's good that you take into consideration like how things went in the past and again that's why you added the Tiger Team event as well. So like we're saying how can first of all nonprofits get involved in this year's Adup Hawaii event. So for this year's event the actual nonprofits we've actually selected our our final four nonprofits. So that is close for this year but we do have the marketing workshops available for the other nonprofits if they're interested. It will also be at Box Jelly and it'll be $10 per person including lunch. They'll learn a lot whether it's like branding social media. Well we're still working up our schedule but we should have that finalized soon. And so that will be from 8 to 8.30 to 6. Is that what you said? Well the workshop start a little later I don't have I think it's around 9 or so they can come early we're gonna have breakfast and the workshop will start after that. So for $10 you get pretty much a whole day's worth of workshop breakfast and lunch. Yeah that's a pretty good deal. That is. And so that's things that everyone could use like social media, branding, marketing, things like that. Like that'd be interesting for me. So I guess what you're saying is that it's not just nonprofits that can attend. It can be general public or even for profit companies can attend as well at workshops itself. And what about if professionals want to get involved in maybe volunteering for ADAP? So we're actually on the search for I guess marketing professionals to help out with Adapuayi. So our first mixer is this Thursday at the arts at Marx Garage at 5.30 p.m. So this mixer is just a networking mixer for all these marketing professionals to come together and just to network and you know mingle. We're gonna have a second mixer that will be September 22nd which is two days before the actual event. And these marketing professionals will be actually trying to create their teams that night. So we're gonna have some fun activities where they can bond with their team and just kind of meet each other and be comfortable with each other before the actual event. Sorry. So how can people sign up for these events? So for the first mixer on Thursday, you can register at adapromixer.eventbrite.com. Okay, that was one more time. adapromixer.eventbrite.com and that will register them for the mixer at arts at Marx. Yes. And is there a charge for that? No, it's completely free. So both mixers are completely free. Yes. And we're gonna have we're gonna start light poo-poo so free food. Yeah. So there'll be free food and then you can buy drinks if you want and and all any all marketing professionals are invited to come for free. Yes. Okay, nice. And so can you give those dates one more time? Sure. So the first mixer is this Thursday, August 25. It'll be from 5.30 to 8 o'clock at the arts at Marx garage. And the second mixer will be on Thursday, September 22 from 5.30 to 8 o'clock at bar 35. Okay, so again, this is not like you have to come and do anything hardcore at these events. Like it's mostly a professional mixer to meet other professionals in the industry. And then kind of feel out if you want to participate in the actual adap competition. So this event is just the like an informational kind of thing where you can learn more about ad up and how you volunteering will help benefit these nonprofits. I see. And so maybe can you describe what the day would be like for people who want to for professionals that want to volunteer for the actual ad up event? Maybe what what would that competition day be like? So they should be arriving around eight o'clock. We do have some stragglers coming in that haven't registered or during the team. So we'll have those people and we'll separate them into groups. And once they come together, we're all going to come together as a group to introduction of ad up and thank you for you know, thank you for volunteering. And we'll also have some word for from our sponsors as well. And then after we get get that situation, we'll have a team captain from each team come up and select a nonprofit out of the hat. Oh, so it's a surprise. Yes. So it's completely random. They don't know who they're going to get so you can't, you know, research the nonprofit the night before or prepare for it in any way. And so once the teams and the nonprofits that the team will be representing is selected, then how would they go forward creating like a campaign? So they'll they'll all be in like a meeting room or some sort of the box jelly. We're going to have the nonprofit join them for the first 15 minutes or so just to kind of brief them on their nonprofits if they have any questions, the team is going to have access to their application which has all the information about the nonprofit, kind of analyze that from there. And then the nonprofits going to join the workshop, which will be held outside in the main area at the box jelly while the team is collaborating on the marketing campaign. So who picks their judges on who the winner is there? There's a winner, right? Yes. So we are going to have judges. We're still working on our judges, but we're going to have maybe about five or six judges this year, like top execs from top companies in Hawaii. So it's a good networking event where you can meet these these judges and just create more contact. So there is a winner at the end and they get a professional trophy and they have bragging rights to winning the competition. Thanks. But again, like you said, everyone every nonprofit that participates comes away with a marketing campaign that was designed especially for them. So they can take that and choose to go forward with it if they want. That's right. Well, that's pretty cool. And again, all of this is free. Yes. Oh, nice. So if they were to pay for something like this, could you estimate how much these types of professional services are actually worth? Well, of course, it depends on the marketing campaign. But it would, I guess on the low end of the stick, it would be around $30,000. Oh, wow. Yeah, to actually implement an actual marketing campaign. But this they have they're going to do the outline for you pretty much have the backbone for is just implementing the campaign. So can you maybe describe what a campaign would be like? Would it be a print ad or would it be like a commercial or maybe give an example of some of the previous years what people came away with? Well, of course, it depends on the campaign. So it could include commercials, but like how we had this year, the Tiger team event. So the reason why we had that was because some of the non profits weren't ready to implement their marketing campaign that they, you know, that that they walked away with at the end of out of Hawaii, but they were really grateful for, you know, that whole experience and just having that and meeting people from different, you know, professions. Our past when our Kumukuhua Theatre, they had, they actually worked with a bunch of freelancers at the first add up and they actually hired one of them. So the he actually works with them on a regular basis. Oh, so again, that's another way for maybe not just professionals to network, but for the nonprofits to network with the professionals that they might not ever be in contact with. And then they can come away with, I guess professionals can offer to help them in the future pro bono or they can hire them for professional services. Yeah, so it benefits both sides. Yeah, that's cool. So did those freelancers, do they make like a commercial maybe for Kumo? They haven't, but I think they're, I think they do advertising for a Kumukuhua Theatre. I'm not too sure exactly what they do, but I know Donna works really closely with him and they work on a regular basis. Oh, and I, but for them, the competition itself, what kind of, I guess, marketing, was it an outlying for like a commercial or that they would, they would win? Well, it's, it's an outline for, I guess, the marketing campaign for their entire organization. Oh, so it'd be like branding and like kind of their direction. Or if they have like an event that they're trying to promote, like how to tie this event back to their organization to help sell it to the public. So it's more appealing to attend or, or like, I guess, matches their mission and shows how it furthers their goals and values and such. Oh, I see. Cause that that's really hard for any organization is, is to, you know, brand and advertise and market things like that and cohesively. Yeah. So a lot of nonprofits, they don't, they don't have marketing departments or like, they don't outsource because of their budget. So it's really beneficial for them when they participate in Adapoyee, whether they implemented or not, they know what they walk away knowing what they need to work on and what they're doing great at. Oh, that's true. So even if they don't, like you said, actually implementing, like going out and making a commercial or like buying space for a print ad or something like that is really expensive. It can cost up to like $30,000. But even if they can't afford to go forward with those types of things, they like have a brand in mind or they have like a vision of where, where they should be heading as an organization. Yes. I see it. And like you said, having the participate in the Tiger team sessions, you know, that furthers their like business and finance and like kind of foundation of their, their organization. So it gives the organization as well as our board members something to work with and what to strive towards. That's true. So, I mean, Adapoy isn't just marketing now, right? It's, it's kind of helping them with their business. Yeah. Their whole organization. And again, all of these services are free. Yes. That's amazing. That's really cool that nonprofits, that people, that professionals in the community actually want to help nonprofits with these types of services. Yeah. And do you find that, um, I guess professionals that participate in these events? They want to maybe do it again or they offer their services pro bono for the teams that they're working with? So we actually have some people returning this year that have participated in the past two years. They just, they said it was a great experience and the event was, it was really worthwhile. So they wanted to, you know, continue giving back to the community. It's only one day. Right. So it's not a big commitment. Yeah. Nice. And, um, are you aware of other, um, I guess when the nonprofits and the professionals meet, are you aware that they, um, they said, oh, if you need help in the future, just give me a call or something like that. We do have some professionals that reach out to the nonprofit that they worked with to see if they, you know, they do need help bringing their marketing campaign further or kind of tips on, you know, what, what else they can do with it. Nice. That's really cool that, um, you can make those connections as well. So, um, again, can you give me the dates for the mix, the two mixers that are coming up and then the actual ADAP, um, competition itself? Sure. So the first mixer is this Thursday, August 25th. It'll be at the Arts at Mark's Garage. That's going to be from five 30 to eight o'clock. Um, you can RSVP for that event at adapromixer.com or adapromixer.eventbrite.com. And then the second mixer will be on September 22nd. That's a Thursday as well. That'll be from five 30 to eight o'clock at bar 35 in downtown. So that one, you can RSVP at adapteammixer.eventbrite.com. And then all of this information is on that ADAP Hawaii website. Yes. Or you can have like us on Facebook. Um, you'll get our updates. We, if you're interested in participating next year, then you can also, you know, get our updates and kind of know what's, what's happening with us. Oh, nice. So if they want to follow you, then just like you on Facebook. Yes. Nice. Well, thank you so much for being here today and sharing, um, the information on the adapue events that are coming up. So any nonprofits or professionals out there that would like to participate in the events, um, just refer to the adapue.com website or like them on Facebook. So my name is Kim Lau and this show has been What You Rising. Thank you again, Debbie Lee for coming. Thanks for having me.