 It's hard to captivate an audience. If you look at my top 10 videos, they're all three hour videos. You look back and you go, yeah, well, it's taken you nine years to get to almost 700,000. That's all like 300,000 of that's come in the past six months. Let's go. What's up? Today I had my boy on Eddie Panero. Good friend of mine love his inspired way of looking at life and being always expanding himself, talking about doing hard things. And today we dive into finding your unique voice, how to create content, how to find your zone of genius, how he's exponentially growing, what he loves to do while adding value and making his impact on the world. What could be better? I hope this video literally changes your life. And if it does, you could throw a like at the least. I love you. Have a great day. I'm in my part right now, but I was, I was still in a lot of rules now. Have you ever made the joke like, you know, BC and AD when people are far into time? So AD for you is after dunking. That's so good dude. I want to do that on a YouTube video very seriously. Like, hey guys. So about 2016 BD like before stopping dunking or before dunking. So like AD and my mindset's changed. Like just and they're like people are calm. They're like, what is that AD? Is he talking about prehistoric time? That sounds good. I'm recording everything at all times by the way. Your life is just people. Yeah. People, we have a breakfast, we have a coffee. I'm like, this has been recorded. When do you want me to post this? I love it. I love it. I love it. Yeah. I mean, it has been like what you've known that I've been doing for a while. It just constantly trying to, I don't even know if scales the right word. It's just evolve for myself and then for the brand, you know? So like, you remember three years ago, four years ago in Florida, it was like very much me behind a mic writing, recording, editing, getting it out there. And you know, one of the things I discovered is like, it's actually really well put in the book 10X is easier than 2X. I don't know if by Dan Sullivan. Ooh, what dude? So now I have a rule. If I hear a book three times in my life come up. I have to read it and I don't really live by that rule actually, but that's the second time I've heard it. Okay. One more. Yeah. I'm going to have you can't text you deal deal. Okay. But yeah, I mean, the idea is like 2X is growing linearly and it's actually like a sort of a repetition of the same thing. Exponential growth, 10X growth requires not more of the same thing, but like a total rethinking. And so like one of the conversations I had with my now business manager is just like someone that I talk a lot with and throw ideas back and forth with is like, where's your value at? It's not editing. It's not audio quality. It's not posting. It's telling stories with a camera, with a mic onto a camera, right? So anyway, long story short is I'm building systems that allow me to speak as much as I can record as much as I can and then outsource everything. And so it's been slowly acquiring editors that are just awesome social media manager who's incredible and then yeah, folks to help me. I think you know, like very creative minded folks. It's not that I'm anti monetization. I just don't like it's just outside my zone of genius. You know, I just want to make cool things. You know, yeah, I feel you dude. So yeah, having someone there who's like great Eddie make cool things, but here's how we can scale and monetize so that your cool things can reach more people reinvesting back into the company. So that's what that's what it's been great. That's beautiful. I feel I'm on the same path of like I tried music. I still wrap in my spare time, but I'm not trying to make it my forefront thing because I feel like that's my expression and just like my body like I love how the body and looks in creativity like give me so many analogies where it's like if I have this foundation of my body, I can go dunk like that's my expression and now right now my healing and I want it's painful and I find myself wanting to sprint but it still hurts or I want to go on a marathon but it's like not ready for that yet or I want to learn how to flip. It's like focus on the foundation and then you can express in all the ways you want however you want and when it comes to that creativity, I love that that you found your zone of genius and I think that would be a great question. I'd love to share with my audience because I love how people express on camera. I'm finding mine is how can people find their own voice like getting them to say it. I think as you know the speaker and I want to get your take on this to saying something out into the world saying it on a mic especially posting it is so powerful in a way to push yourself towards the goal. So I love helping people get started on camera. I love helping them take the courageous action to say that's actually what I want to say. I see people talking about this but that's how I live and so I want to know like how did you anything that came up of how you really said this is in my zone of genius and this is not like how did you know that being on camera and speaking was yours when you could have been an editor and been a genius that way. How did you navigate that? Yeah, I mean it's it's an intersection of something you're really good at something you love to do. I think if I invested my life and really focused on editing you know could I have been a 1% editor. Absolutely, but I would never have jumped out of bed in the morning and been like you know how do I tell a story with editing today. So to me it's the verbal storytelling it's writing in communicating that way I think is really cool. So like the reason that I've been able to do one thing for so long and have so much fun doing it is because I am enjoying it and it is adding value and I think when you find those two things like it's just such a like I remember the first that that light bulb moment where it was like kind of doing what you've done in the past where it's like you're bouncing from these you know thing to thing to thing you have these clues. I like this yes I like taking the guitar and playing the show in front of people. I like taking the video camera running around the neighborhood. I like doing these things but then once you find the right ingredients to put them together and it's like yeah you know that's that's where it's at. How would you describe that feeling of wanting to jump out of bed and just joy or is there any other like feelings that help you light up because it's like sometimes I get inspired to edit because it's like wow that was a powerful thing but for my corporate jobs a good example I would like accomplish a task and it was like it lit me up like 1%. I'm like if this is the ceiling of like accomplishing a task corporate this is not for me. Yeah it's a good question like because it is joy for sure but obviously there are days where it's not and I think like when you're not working on it there's just feeling like something's left undone. It's like that feeling when you're watching a good movie and you hit pause it's like like I want to continue seeing where this goes. Yeah and to me to me that's that's it you know it's it's a pull definitely to continue you know. How do we how it okay. Yeah so that's what I would love is helping people tap into that poll because when you feel that poll and you know that you're thinking that lights you up. My my first thought is you have to try a lot of things try a lot of things and then people are also especially entrepreneurial you might be trying to follow money as well because you need to support yourself. So any advice for people in 2024 trying to start content and doing what they love while trying to make it scalable. I think you nailed it and like sometimes it feels guilty to even give this answer because it's so seemingly obvious but like try things. So and I give I give my my own test cases an example like twenty six in the corporate world still doing this stuff that I hate it you know carpooling with one of my best buddies and we're like maybe today's the day we get a flat tire and don't have to go in like maybe the day's the day and when that happens it's like you got to look around and be like this is I this is happening because I'm allowing it and I can change it you know and again seems obvious but then I look back and I'm like a twenty six year old man I didn't realize that I put my head down and did what I thought I was supposed to do and so you're free yourself from that and understand hey life's not that serious. There's a lot of exploration involved and when you find that thing that's you and start firing on all cylinders like it changes your life. It's so fun to get up and like feel like a purpose in the morning. You know that's such beautiful thing and I think to some extent we continuously need to be tracking that down. Yeah that's awesome very cool. I had another question I wrote down for you which was so for myself I talk about me now. Yeah I want to do so that's really. Yeah so try new things is something that I think is so underrated because people for example like I don't know for it where it's going to go they stop themselves like I don't know how I want to be the best but I think underestimating trying new things and just throwing things waking up and try something brand new from dancing whatever it is can really start that energy. So I just trying new things is what's the word never goes out of style. That's right. You never know what pieces you'll take right because like maybe and I'm not sure I think you said you're going to continue rapping like as a side thing you know creation keep the juices burning or flowing you don't burn juices but like there are definitely elements there that I'm sure you're going to integrate into other things like my music thing I remember standing in front of the you know a stage and even when there's even it was it was a bar at 11 p.m. at night and there's 1012 people in the audience it's hard to captivate an audience and so you start thinking that way like tapping into like how do I put them first like me being on here is not enough no one cares that you're there because you're there how do you make add value and so like I take that everywhere now and there's all these pieces that so just because you're exploring and trying things and something doesn't work doesn't mean it was all there's value extracted you know. Yeah so good at the the rapping has been so wild because it's when I when I finish work or I finish creating things and I'm just like I hear something in words come it's like one it's just healing and then you're I feel like it's almost like practicing the channel for creativity for these other things so you almost have to try new things to start working those muscles to get better at what your one thing is and you don't know you just don't know so you just stay open to seeing where you have to try it it's like a path it's like you have to start walking to know where it's going you can't like stop it and maybe at the beginning it's it's it's knowing what it's not and that's enough like knowing what you don't want is enough to start you know walk away from the stuff that you don't want and just move you know. Do you have any wild stories that lead but you tried something so random and it led to a brand new insight that you still like remember that stands out today of like when you create something. I think some of the stuff that I did. I did a lot of like spoken word almost like rapping stuff in 2018 and I had a blast doing it but it like wasn't my forte for sure. I enjoyed it was fun but like there are interesting dynamics there. One it helped me realize like for what I'm doing people care way like it's way more important the story gets through then the delivery right there's one time for example we went out we you know a couple buddies cameras spent a couple thousand dollars out in the desert tracking doing all this stuff and video didn't do that well and then the next day I talked about how shitty the video did and just put up a blank thumbnail over my voice and it got like 80 times the impressions and I'm like okay this is a story game. No one cares about you know like that's important and also like with the spoken word poetry stuff that I was trying for a while. I can kind of tell it wasn't my thing. I'm glad I get it but also the reaction was very strong and there's like a small group that like it really resonated with and I think yeah that I take from that is there's value in putting yourself way out there and being vulnerable. I think people understand it and appreciate it and so like again there's a everything is you know context and so if is there a way the question I start asking is there a way to do that without getting in the way of the story and the value that you're adding people to people through story right. I love that it's like you're just like you're trying to tell a story in different ways and like which way are you out of the way the most exactly exactly that's a wild concept. It's like so hey guys 2024 you're going to be your most authentic self but get out of the way too. So don't be you if you're like no but you got to be you you got to be you but it's like understand how you can add value to your audience like there's a lot of people online that make it about them and you can tell right away right and that's not saying people are interested in you and they want to know your story and everything's better with a person that you can relate to but when you when it becomes about you you lose that authenticity I think it becomes transparent. You know okay and like you got that dance real quick of course. So when you're like you want to be like I think that's what's cool about trying the new things is because that's like purely for you like that's what wrapping is for me it's like it started for like just a read like in my soul I just want to like say these things if no one heard it like into the void and then there's that when you're posting and trying to reach an audience and tell a story it's their resonating or they're reflecting back so like Rick Rubin's quote really sticks with me where it's make art you love so much you want to share. And so how do you navigate that you're you're making something you love so much but it's also like respecting that this is not resonating with the audience like how would you kind of do that dance. Yeah I mean it's a it's a it's a tough thing right there the reality is if you love making something and you're old to do it and it means the world to you do it if there's no market for it you have a hobby and enjoy the hell out of that hobby right but like there's some crossover you have to be pragmatic we live in the real world where you have to ask if I want to do this for a living for my life what steps am I taking how am I evolving so that yeah I love it but it's also adding value to people to a market yes and that's that intersection and it's why you know when your world within originated as the first time I've ever stumbled across that because it wasn't just that I wrote this speech and made this movie that I loved I started getting emails like dude that resonated with me that changed my life that X Y and Z and it's like fireworks right that play guitar and do that and like it's fun but it's a different story that's a me thing yeah this is like I can impact the world thing that's beautiful it's such a fascinating thing to look at it's like I love this so much but I I want to impact so much you have to like do what you love it it's just a wild dance I just call it a dance because you don't always get it right but you're also like learning as you go and it's like back and forth I don't you don't have to not care what people think to sometimes you have to be like that's my truth like if you made a video I'm sure you might get some hate comments you're like I can't listen to that one it's not that it's not resonating it's that yeah so it's all of that or distinguish between feedback is important right because like I get I get comments and I'm lucky like 99% of them was good that probably means I'm not being outrageous enough like the ratio is pretty good but like distinguishing between comments that are Eddie long-time listener you know but this video is 6 minutes I really enjoy it when it's two hours can you make more of those that's constructive criticism versus I hate this guy's voice right that's something you just like you push aside and continue forward but you have that you have to filter what would you see what would you say to me when I post a rap and someone goes do you dunk anymore it's kidding you say it's it's three months AD AD dude that's so good okay so speaking of the dunking to because this is something really fast thing I would love your rate on this I love the people I've talked to that felt like such a unique journey I share the journey these connections and now I'm seeing if they just they were loving me like pushing my limits and I'm so grateful and it's like I inspired so many people to do that now I want to do what you were saying of be the best like how do I help the most what's the best way of do I love a lot of things but I love creating content love inspiring how do I do that the impact the most people and listen to the people and now with an audience that I already built on YouTube of fifty thousand in twenty twenty four I believe committing to any algorithm or any niche will be the most successful but I'm also playing with the thought of like what if I try to bridge the content so I've talked to a lot of people in my shoes as well because there was a wave of social like four or five years ago where it's like people are growing but now it's saturated and different and algorithms change so people have built an audience in one way either want to expand or shift what's a good strategy in twenty twenty four YouTube specifically to kind of get an audience growing and engaged well I think it's taking something you're good at I mean it's a continuation of the message taking something that you're good at and understanding that if there's a market for it you can help people do that I think messaging is a big thing like you're in an interesting spot because you're a talented guy and you're great at a lot of things and you enjoy a lot of things it's not news to you that that's a blessing and a curse you know it's like I think I think being the person that's the one percent in one thing can just change your life because people know that you're the guy and so or gal right and YouTube is a credibility play I think you know people talk a lot about AdSense and all these things that don't get me wrong they're great the best thing about YouTube is it's a window to the world and if you show competence there people will come to you as that person as the expert in that field or that place so to me it's like peeling back you know the layers keeping it real simple what are you great at and how can you position yourself to help other people with that thing I think you get that in line you know things start to sort of move into place yeah that feels really aligned with what I've been working on just helping people create content and I called it energy coaching but it's it's like removing limiting beliefs and helping people energetically realize that there is their own way like helping them be like oh I'm really not sharing this because I'm not because I don't have the right camera but because I'm afraid to actually share my voice so it's a combination of content I just see as a vessel of helping people realize what they really want to do like if you say I want to share this with the world you're taking a big step to do that to enter that window and enter that realm of people saying hey what are you doing with what this is a this is a terrible video yeah and that's a million dollar question like how do I know I need an energy coach yeah I have no idea right maybe I do maybe I need one desperately and then so like that's a story that you have to tell yes when it comes to algorithms how do you think their best played this upcoming year um you know like sort of platform specific YouTube's watch time for sure you'll win with good click through rates and long watch time retention within the first minute sort of the basic you know one two three punch there for short form it's like I know at a high level Instagram is like reels yes but the reels are saturated and they're sort of pushing pictures and carousels and so it's just kind of having a basic understanding trying things so like TikTok is going to start I guess opening up 30 minute videos it's testing the waters there's a really cool like sample size that you get by just posting and then going back and right like I said I have an incredible social media manager now and we're going through and looking at out of the past five months six months what reels did the best consistently and what are the patterns and correlations we see between those posts because those resonated with the audience and like sometimes the answers are just sitting right there and we don't look at them like YouTube for example I post three minute videos 10 20 31 hour two hour three hour over the past seven or eight years if you look at my top 10 videos they're all three hour videos right and so someone asked me recently and it but Steve by like a long shot and so someone asked me recently like why are you posting one of these a month you know I probably have 40 hours worth of content now at this point in a catalog maybe more 60 and so why the hell is every video not three hours like you started out with the new speech right and then you stack it with speeches in the same category so that you get that length that people like so yeah yeah it's it's an awareness I love that I love that it's just three hours because it's like in the in the world that people are going shorter and shorter they're like your Instagram real should be a blank they should literally just be a blank and someone and that's it but it's like no it's what's working for you and and being different it's such a big one too like you're saying trying new things we've said a million times but having the courage to try something new to almost shift the algorithms your way to see like this is captivating because it's new and that's a dance as well I'm actually playing around with LinkedIn and it's like it's what to me I wanted to get your just initial thoughts because I'm new to it but what's cool to me is like Instagram went through this wave of like super professional content the better and then it was like back to raw because it was like that those are two ads the more raw content more selfie type stuff and I feel like LinkedIn is now new to that too it's like they just want more raw stuff selfies things like that have you noticed anything I had well so LinkedIn is we got serious about that maybe three months ago and it's in a way sort of replicates what I'm doing on Facebook but the things that we have noticed are the text seems to do well text and quotes in videos not as much like the real type stuff which I think is what you just said and then I have noticed on Twitter slash X that yeah the raw real hey this is you know what I went through today or good morning guys here's a view while I'm having coffee and that's something that we're implementing in the YouTube Community tab and also on Twitter and soon LinkedIn because there's that people want that you know people want the behind the scenes supplemental to the other stuff obviously but they you know it creates story and camaraderie with your audience interesting yeah I'm going to start playing with it I just like the totally new audience totally new game and I'm just going to see how like I'm going to try new things it's a place for me to just throw things out and try different things I'm noticing selfies like when I scroll it's like so many just like general selfies are working of just like it seems like they're like trying to play that raw game like who's authentic which is fun for someone like us who are like have been doing it for so long caring so much to use that platform another question I had was in 2024 I think every single person especially if you want to like build up free life for yourself should be creating content one because you build an audience like an audience house everything even if you want to go music route and to you if you have a message and you feel like you want to your voice you want to share your voice you have almost a responsibility because if you love doing it in person whatever it is your product if you can help one more person online it's almost a responsibility to do it do you think content the question is is not for anybody like as there's somebody that should not be creating content because right now in my eyes literally everyone should give it a shot Yeah Charlie Munger RIP has a quotes is acquisition of knowledge is a duty it's a moral duty and I think like in a way I mean it they sort of fit together you know hand in hand it's like you acquire knowledge to share knowledge I think yes but I think there's an asterisk I think content like what does content mean contents like the same thing as you know stuff so like what type of content are you creating you know and it's understanding you don't not everyone has to be talking into a camera you know you can be just audio you can be writing copy and using just Twitter you can you know there are a million things to do so I think it's finding what suits your skills and aligns with what you're trying to do don't feel like you need to do reels and ticktocks because everyone is and I know some people will crucify me for saying that like you know be everywhere and sure that's a luxury maybe when you have the resources but let's say you're what it's like are you going to focus on being everywhere are you going to ask yourself what's your strength your value add and how does that best translate to content that can be shared and I think understanding that's huge if I started out like you know my first five years on YouTube if they were on Twitter I don't know that I could have come through the way I did because I found my very specific you know angle that I wanted to approach this at so I think it's really understanding that yeah that's really cool I love that reminder just like because I people they thought it's so easy to get caught up in what's growing or what the new thing is and what's where most people are but if you can just again what you love to do hone in on that and trust that that's a big process to and what you're good at too like there's got to be again I talk a lot about like you know the philosophical and like getting people you know excited to follow what they love and that's a huge part of it but like don't disregard pragmatism you know again like I always say if I did calculus for 15 years I'd be exponentially better calculus on year 15 but my ceiling is so low there that it wouldn't really matter you know so it's like combine those two things really seek out the the intersection of what you enjoy doing and what adds value to people like that's an important intersection to find it's such it's such a beautiful balance it's like you're able to continuously use your skills help other people and then it's I like the loop of it too like that I feel like that's that's almost like the journey of entrepreneurship is like how do you make that keep growing itself and it's a game just like it's like the same process as anything yeah yeah it's very cool I like the idea of life as a game yeah so cool dude so cool dude anything else for you really helpful dude I want to talk about the men's community you're doing if you don't mind I would love to hear more about that yeah absolutely so it's called levels levels movement and so this came from a place of it's like turning a dark thing into what I believe to be a beautiful thing so my my now business partner with levels Tyler like both of us experienced in the same one month window multiple friends slash friends of friends take their own lives just God right and some of these people it's like you talk to other folks in the circle and it's like there's no like warning signs there's just like people are just suffering in silence and so our thought is you know and also taking myself back to like man like maybe 2017-2018 like right when I moved to Florida and just like had a vision the business is really kind of like just struggling I'm trudging through it and you just feel so alone sometimes like I always say the hardest part for me was truly it wasn't like videos not doing well or bad comment it was just feeling like I was alone in a battle so how do you fix that you know and so we want to create a community where people can be a support network and it's not like when you hear mastermind you tend to think business business business business strategizing and there's value to that obviously but I think the the the hole that needs to be filled is just as people how do we support each other how do we live better lives how can we be healthier how can we find ways to position ourselves for success in what we're doing and so that's the goal that's the goal and we're starting it out kind of our pilot retreat is January 11th in Sedona and it's it's really cool man we're doing like hiking rocking we have a breath work person coming in we're doing cold plunging it's going to be incredible so yeah I feel it's just you talk about purpose driven like I just feel like this could play a big role in people's life so I'm excited about it did you ever see that starting your YouTube channel like in person type of things I know speaking in person probably but did you see this type of event for yourself well here's the deal the rational brain says like I mean I say no to speaking engagements right because I'm like I can put out a video that will make this in rather than like I don't need to go do that and so logically it's like I'm not going to get rich doing that but to me it's just like it means so much and like it's a it's a hole that I'm trying to fill personally and I know people out there fighting it and clearly like so you know suicide rates through the roof I mean that's crazy yeah it's like healthy military age men just offing themselves and yeah you know that's complex you can't solve that with a with a mastermind but I think it's a big step in the right direction and I think telling people it's okay to be vulnerable and reach out and create a community where people feel free to do that big deal you know yeah dude that's awesome I love hearing the way you feel about it and I love like seeing this evolution of like this lit you up now this other part of you let you up you have access to do it and it's just like it's awesome to see that evolution of just like continuing to following it and push your comfort zone of like yes you want to add value you can have your brain so focused on what is this making me where is this going but then also like now this means too much to me and yeah that's beautiful and it pushes my mind again get because I like coming out coming out and you want to know how it pushes me Steve so like physically right like everyone I hang out with is in shape and like I I have been running forever and ever and ever but because of shoulder injuries like I've just kind of like closed that door and they're like well you will be a skinny runner guy forever right and now I'm around all these people like that are just want more in our excited and in shape and I'm like I am going to find a way to fix these shoulders and start lifting heavy weight if it's the last thing I do I'm not going to be the smallest guy of my own mastermind right and it's just like creates this like really cool like you get pulled up by being around excited energetic people and that's just one example but it's it's it's just yeah it's exciting wow first time is going to be so new and I'm excited to see how it influences your content to content not just stuff but the typical videos that's going to lead to so many new things and that's what's fun is like you follow those polls that are so strong it does actually affect your thing that you're your main thing that you're doing that's a really cool point for me it's like one to one like when I do things and adventure and go out into the world and experience things it gives me more to write about for people that aren't that aren't writing or speaking those experiences go somewhere yes right and so like yeah it's it's so important to to put yourself in front of new stimuli and get out there into the world. It's it's so powerful that's it's we said trying new things but this is like having that courage to say this is expanding me and that's what I love about the magic of sharing is like when you share your journey and then you go on a go on saying you bring it back and you say this is what I learned from that journey and I just followed this because I think we all have that poll but it takes that courage to follow that poll and I think that poll is my favorite thing to try to reverse engineers like how to get people to tap into that poll and one way for me is like what wants to come out like what is that voice that's like you're scared to say that's maybe different or what's something you've never said I think the voice is so powerful because when you say it like literally takes from a thought like to the world and then also saying it to someone else is huge and then saying it online is even bigger it's like yeah so the voice is just such a wild thing yeah you're saying like once you put yourself out there you're you're sort of obligated to follow through on social yeah yes telling the word who you are like when I said I'm a rapper it was just wild to see what unfolds I wasn't saying I rap on the side I said I'm a rapper people like oh I have a gig like that was like their next thing out of there when you did like so many shows so quickly yeah it was really cool to see so cool thank you dude yeah and that was something that's like oh my god I do I love being on stage and as someone who like in school did not it was crazy to feel so at home I'm like I'm not as people people would be like how long have you been rapping I'm like this is my third show they're like how did you commanded the stage it felt like you've done this for so long I'm like this is literally the third time I've ever said this rap out loud like and there was like and that to me was like I just to observe yourself like how do you that's so true to you so when you try something new and it comes so naturally that's that to me is like a sign it's something that's expanding you it's for you it's something for you to follow and would however for long you follow it wherever it takes you just enjoying it just have fun it's so fun dude is ridiculous yeah people what else if you were to die today what message is on your heart just for this morning I know we just talked about you're already connected with people but today what's going on what's going on right now. I'm I think I'm in a season of life where I'm you know really trying to stretch out of my comfort zone and the idea it's it's like. So like life is not a flat line obviously it's you know we have like it oscillates like we have great times and sometimes we struggle and I was thinking today like in every single period in my life where I've just felt like the man like a man on fire. It was like I I am convinced in my own mind that I do hard things it's like that's simple and so like coming out of the cold plunge today like the idea that I don't have to be there right or even being in there you know felt really cold two minutes left and it's like little things like counting 30 seconds at a time and stepping out and just being like I do hard things and it's just excites me right because I don't yeah all of this is self induced and we all have it in our own way I don't need to be growing my team or expanding I don't need to be creating a group I don't need to be doing any of these things but I'm drawn to them because they're difficult and they matter and I think teaching yourself that you can do hard things is the difference and so that would be my message is like one you can do hard things and two it's important to find ways to convince yourself that you need to believe that you do hard things and however you can do that whether it's running pushing through the hurt whether it's something silly like hopping into a cold plunge for six minutes five minutes just continually teaching yourself that when things are eyes that soccer uncomfortable you do the period and yeah I'm always at my best when I'm there mentally you know yes totally agree simple things that's what I love about running now too is like I have no excuses I think one thing about doing the hard things is how can you remove the excuses like people say cold punch I want to do it the right way and punch I took a cold shower and it's freezing because it's like winter a little bit that's that bad but the point is it's like there's no excuse for me not to do it it's like it takes a couple minutes it takes this and that's what I like about running I throw shoes on it's son out there's so many ways to remove all the excuses from doing the hard thing and at the end of the day doing the hard thing you feel so good I agree yeah nice alright dog any wild videos where we can expect or any new content or anything but what should people why should people follow you this year what's going on 2024 yeah you got it you got to follow you a little bit you got to hear the stories and you know stay stay up on different thoughts ideas things it'll help keep your mind sharp so we're expanding YouTube from three videos a week to five which is a big deal big deal delving into stoicism a little bit so like that's going to be unpacking a stoic idea a quote once a week is going to be a part of the series and I am affirmations which I think is up your alley yeah I've started doing those and it's one of those things where it's like okay this is adding value so it'll probably add value to others yeah so we started creating I am permission videos so yeah I love something you said earlier about the exponential growth he's a man on fire it's 100% just on fire one thing one thing we learned today is that you cannot light liquids on fire so you can try yeah but you could be a man on fire wait you can light some on fire right like yeah you definitely can oil light right up you jog my memory by the way so speaking about that exponential growth are you shooting is your goal a million subs this year or more yeah I mean I want to be two or three for sure for sure 10 exit maybe 20 20 500 stuff I think it's funny cuz like it's you look back and you go yeah well it's taking you nine years to get to almost 700 right but that's all like 300,000 of that's come in the past six months you know so it's going to do that that's so fun holy shit okay so on that note when you were having a tougher because like it is slower growth at the beginning when you're having slower growth early on you have close to 700,000 now what would you probably felt this voice which is what I love about life is like that voice that pull is probably your higher self that's how I see the world mm-hmm there is no time time is collapsed if you were to give you notice if you were to give yourself a word of advice going through that tough time to just give them a nudge to keep going forward what would you tell him yeah the big thing is like everything had to be measured in perfect and it's your job is not to be perfect it's not even to be remotely or kind of perfect it's to agree sign a contract with yourself that you will continuously do two things keep moving forward and adjust you step and you pivot and you step and you pivot and if you do those things you have to arrive somewhere good you have to like you're moving forward and you're learning and adjusting you know so like that's it that to me is that's awesome I love that couldn't agree more I feel like that is nature that is like tapping into nature's evolution of like we're going to grow okay the sun shines too bright we're going to change our leaves and that's like genetics forming so it's almost like creativity in the way you scale your life your business whatever it is tapping into that ability to adapt with your environment and always pushing out of your zone to grow and survive and not just survive thrive and expand it's your highest potential so good amen and you and by the way you have to adjust you have to relearn that in different area like it's not like you learn it once and then it becomes easy yeah it's like I overcame fear once in it and now I'm not scared anymore it's like no like it's a thing you continuously go up against like this levels retreat there are things like dude you know it's that far from perfect it's it's you know it's going to be incredible but I'm sure they're going to be bumps along the way and you know I found myself in the same spot it's like micro managing well what if you know should we wait into no go find a great group of guys make it happen and you just get way further that way yeah that is the beautiful growth ability to step into the unknown you'll never know it for sure because it's unknown it's a new it's out of your comfort zone how could that be fully known that's the whole point so that courageous step beautiful do well thank you so much I'll leave it there and I'm excited to watch you exponentially freaking grow I did want to say that growth is mastery that's what I see that you'll never reach it there's no finish line that's the fun see life is that game of mastery just trying to get better and better and just know it's a game see how far we can go see how high we can shine I'm gonna throw I love it man I love I'm gonna I'm gonna go way back here to when we were in Florida and I don't remember but there was a book that talked about that like the the what is it the lines that don't yes mastery is an asymptote is that what it was yes yeah I remember that book too I think it was I think it was black and red as all books are that are about motivation a lot of time so guys the black and red one next time you was it the Greg mccown one was it Greg mccown no I don't think was it was it essentialism I don't think so that one or it was yeah maybe it was in that era but yeah I know what you're talking about that I keep to that and Bruce Lee talks about that too is just life is just a journey of mastery hell yeah all right well thank you and it's great catching up as always and seeing all the awesome stuff you're doing keep inspiring man