 Hey, what's up guys welcome to a new video. I hope you're all having an awesome day So today's video topic then is hundreds of visitors But no sales and I'm going to show you guys in this video how to solve that problem So I've been speaking to a lot of people recently on Instagram and Facebook and the number one thing I've been asked this last week or the number one problem then that people have been having is the fact that they're Getting hundreds and hundreds of visitors to their store, but yet nobody is buying anything So this is the topic we're going to be addressing We're going to be showing you how to identify the problem find out exactly where it's coming from But they're most importantly how to actually solve it However before jumping to the video then I just want to quickly mention as always in every single video I am giving away a free one-to-one consultation call with me So a chance for me and you to talk one-to-one And go through anything you want to you can literally ask me any questions about your dropship in business Whether it's certain Facebook ad strategies or product research or simply if you just want me to review your store If that's something that you might want to win for a chance to win it Then all you do have to do is simply like the video and leave a comment down below And if you come to that my previous video then just make sure you stay tuned to the end of this one Where the winner will be announced and without being sitting guys without any further ado Let's get straight into it So before you establish that you actually have a problem then I want you guys to answer these two questions And you have to answer them honestly as well because you have to make sure that If there's a problem that you're going to be dealing with it in the correct way So number one then is how much traffic have you actually had and in my recommendation And if you've had less than 1,000 visits then I recommend you keep running ads until you at least break that 1,000 barrier for a couple of reasons really number one is that Facebook needs time to optimize and actually Increase the quality of the traffic So this is even more true for beginners with fresh pixels fresh ad accounts Is that when you start running ads Facebook essentially won't know who your ideal customer is It's gonna be showing your ads to pretty much just anybody I just kind of like pulling your ad out there as a feeler to see who kind of responds to it So to begin with then don't expect the best kind of traffic I get people contacting me messaging me saying I've had a hundred visits To my store in total ever since I started running ads. I've seen those sales Like what's the problem a thousand a hundred visits? Sorry, it's just not enough to base this premise on you have to make sure you have at least a thousand visits because in my opinion That's enough time for Facebook to learn who's responding to your ads Who is performing the actions adding to cat etc and actually increase the quality of the traffic Also, the more people that have visited your store then the better idea you have and the reason for this then is that if you get Say one hundred visits to your store And then base those one hundred visits make a judgment on those one hundred visits of whether your store has a problem or not Versus if you get say ten thousand people to your store then ten thousand people will give you a much better idea because It's all the numbers game It's all about working on the numbers and working on the averages and to kind of give you an example Then I want to show you inside my ad manager account Is that the reason why you have to give your ads more of a chance to produce the traffic so you can work on the averages? So if we just take this top ad set and the best performing one for me I'm just going to open up my calculator And we can see then we had 824 website purchases and we had a little bit under ten thousand link clicks. So if we just take the 824 divided by nine four four zero Times that by one hundred and that's going to give us our conversion rate So conversion rate of about eight point seven percent, which is pretty good. In fact Most e-commerce stores work in a bit less than this But then if we just compare this against some of the smaller ones So we'll take the in fact, let's take this second one down So the next best performing one but as you can see then the amount spent is considerably less So how many purchases we had a hundred and thirty four purchases Divide that by the seventeen hundred link clicks Equals times by one hundred and we have a conversion rate then of seven point five or seven point six percent So as you can see that the Conversion rate sorry isn't as high and that's because there's just I haven't spent as much now If I went through these I'd probably find they're pretty consistent because all of them are spent Like a decent amount of money But you need to be Comparison against the ad sets that you're running yourself the majority of people I speak to Won't even get past a fifty pound in ad spend before they decide an ad set or a product or an audience isn't working and Switch it off you need to give your ad sets time to optimize and start bringing in a better quality traffic So moving on the second question you must must must ask yourself is what is the quality of that traffic? So use the breakdowns within your ad manager to see what country the traffic is coming from because again time and time again I see people who are getting tons of traffic, but it's from places like India or Brazil or Saudi Arabia just countries that just Really good for engagement and if you're running PP ads then by all means include those countries because it doesn't matter where your social proof comes from but when you're trying to get people to convert and your your stores in dollars or pounds and you're trying to get people from Countries like most Asian countries are African or South American countries getting them to check out in US dollars or British pounds It's gonna be difficult to do so you will have a really low conversion rate if at all Just pretty much zero so before you decide that you've got a problem with your store You need to look at the quality of the traffic in just in case you're not familiar with the breakdowns We'll go back to my ad manager account this little tab here so you can go by time Delivery etc, but just go by delivery then go down to country and this is going to tell you then where all your Well pretty much just where all these columns and where all of that data is coming from I think all of these ads are from the UK and the majority of my stores pretty much just focus on the UK and the EU now As you can see then it is all from the UK But if you're running ads worldwide then obviously you'll have a lot more countries in there And you'll be able to see where that traffic is coming from and if it's coming from Lot a lot of Asian or African or South American countries then in my opinion They're low value countries and they have and as a result of that then they have really low conversion rates Now this is going to be the story for absolutely everybody. It depends on what your store currency is it depends on what product it is But for the majority of cases in terms of people I speak to on Instagram Then that seems to be the problem So once you've answered these two questions then if you haven't met the requirements Then I suggest you go back and reevaluate tweak your ads until you hit over a thousand visits and from quality countries And if you have and you still have zero sales then bottom line in fact I should put this in bold really bottom line The problem is on your landing page if you've had a hundred a thousand visits plus to your landing page Which is probably most typically your product page then the problem is on that page that your customers are going to So the main culprits of this then and this is talking in terms of your landing page or product page These are kind of like the common faults in which I see People making so we'll just go through these one by one pretty quickly because they're pretty self-explanatory and then at the end I'm just going to show you an example of a product page of mine If you've seen some of my earlier videos then this is the product page that did over a hundred thousand pounds in revenue And I just want to show you pretty much just how simple and basic it is too many people over complicated things But anyway, the main culprits then is the price. It can be too expensive and it can actually be too cheap So the other day I was speaking to somebody on a consultation and they had a jewelry store They had really nice jewelry. It looked really expensive Then invested in like a photo box so they could have a proper white background and the jewelry would be sparkling and Really nice images that made the product look expensive but then they were selling the product for like ten dollars and When people see things that look expensive They expect the price tag to match and if it doesn't then it raises questions The ultimate goal of your landing page or product page is to remove any questions or any doubts from your customers mind So make sure that the price matches the perceived value of the product Number two then is the layout try and avoid lots of white space It just looks Unpleasing to the eye and again, it just arouses questions people asked our why is there a massive gap on this product page? It just doesn't look fresh professional Number three then is the images again I've seen people with pixelated images where their products just look really poor The images are not one of the number one things that are going to sell your product And you need to make sure they show off your product in the best way possible If you need to buy a product in yourself with a photo box that photo boxes are like 40 quid on Amazon But you can just take your own original product images that look really professional even on an iPhone You can take some pretty decent images Another thing just make sure on the images. There's no Chinese references as well moving on to fonts then time to time again I see people using really robotic fonts Ultimately, then these need to match kind of the overall theme and feel of your store If you're not sure what fonts to go for then simply find similar stores in your niche and just copy their fonts copy and paste Like some of their text into a word document or something like that And it's going to tell you what font they're using or there are font identifiers on the internet as well that you can use for free Next thing is the colors people using colors that are unpleasing to the eye and hard to read. Just keep it simple at the end of the day Second to last and it's social proof lack of reviews or order history This is really really important because unless you're a household name or unless people are familiar with you So for example, they've already ordered the products from you and had good service People are going to be hesitant about ordering from you because I've never seen you before So if you've got zero views zero reviews and zero order history Then people are going to see it as taking a gamble because they're not they don't exactly know what they're going to get Why do Amazon have reviews of sir on every single product page? Why do why does eBay? Why does any e-commerce store because it makes people feel safe and it gives them peace of mind when they're spending their money Lastly then is the product descriptions and product features the amount of stores I see that don't even include these whatsoever or they're just really poorly written or copy and pasted from aliexpress These are just really kind of newbie mistakes really that you need to be avoiding at the end of the day You want to be we're running a professional proper business here That you want to make money from so you have to take this seriously You have to write professional product descriptions and features and they're not really that difficult to do either if you're struggling With what to put then simply find the product you're selling on and another e-commerce store and see what they've written and just make certain edits and unique and make it original and Relevant to your to your own store and to summarize everything we've just gone through then overall just keep it simple again In fact, I'm going to put that in bold because it's more important than people realize Just keep your product pages simple just pleasing to the eye and to give you an example And this is my first ever winning product that did over a hundred K for me It looks pretty crappy in fact on desktop all of my orders come from mobile So just to show you what it looks like on a mobile device I'll try and make this bigger whilst keeping it in the mobile format So you guys can see it pretty clearly but as you can see even though it's really basic It looks just neat and tidy and pleasing to the eye on a mobile device and that's all you need all the colors are soft like white background Not really kind of like friendly font if you want Helvetica is a really good fun to use Now this is no longer available because the page isn't published, but essentially what I did Was that on the ads that I was running? What I found was that people would come back to the ads and leave their reviews on there So any nice reviews I embedded them on the page So as you can see what our Facebook customers have to say and again That is just like the most solid social proof that you can put on your page Is people from Facebook so real life people posting images or comments of people who have actually Audit your product and been happy with it and trust me I only did this towards kind of like the last couple of weeks of this product And it made a massive difference and I do it for every single product now Just to finish off then to show you the remainder of the page again See it's pleasing to the eye. It fits the feel of the page There's some benefits and features of the products just things that are going to sell the product just a tiny little Yet efficient and purposeful product description nothing serious it matches the product Some like pretty standard and basic trust badges and then customer reviews and that really all it is So it was important. I wanted to show you that because It's one thing to tell you to do something but unless you have a proper example then it's difficult to work on So this product page this site is the very first general store I ever created It's still live. I still keep it live so people can come across Have a look at the products always selling look at the product pages, etc So if you do want examples of product pages, then make sure feel free to Head across and I don't mind if you want to copy them word for word So yeah do with that what you will if you want to download like a product page Template and free e-book then there is actually a link in the video description down below as well So with that busy thing guys that pretty much wraps up the video Hopefully still watching a hopefully you enjoyed the video as well if you did then all I ask is that you simply leave the video I'd like and if you want to be entered in then for that chance for that raffle to speak to me one-to-one for that free Consultation all you need to do is like the video and leave a comment down below I'm not being said then let's get into announcing the winner of the previous video. Here we are then guys I'm a previous video how to target buyer with Facebook ads So I'll show you then and the whole process start to finish of how I go about finding interests to target If the video gets to a hundred lights, then I will release part two So if you haven't watched it yet, please do go across and check it out Anyway, let's get into announcing the winner So I'm just gonna take the video URL head over to our random comment picker Get YouTube comments 50 unique comments, which is absolutely awesome in two days So thank you very much and the winner then of the previous video is That person there. I don't want to butcher your name, but thank you very much for your comment Make sure you reach out on Instagram then and we can get the call arranged and guys If you just want to get straight down to business and book a call right away Then make sure you check out the links in the video description down below and that being said then guys Thanks again for tuning in. I hope you enjoyed the video and I'll see you in the next one