 Is it possible to create a great business doing what you love? Can we make money doing the service or selling the product that we genuinely enjoy? So that's what this video is going to be about. Some overall comments on the strategy of how this happens and why so many people can't seem to create it. Okay, so I think where I want to start with this is to talk about the two sources of energy that drive us, that motivate us in our business. One source is internal, broadly speaking, another source is external. The internal source includes sort of like what you enjoy. The peak experiences you've had that excited you so much you want to share with the world. It includes things you've read, things you've watched that really inspired you and you said, well, I want to share this with others. It also includes your connection with your divine source, whatever that means to you. Let's say, oh, I feel called to offer this or to provide this product or service. So that's the internal source. It's all the stuff that's going on here with you and your life, your experiences, your passion, essentially. There's a second source of energy that can motivate our business. The internal source, which is to look at what other people, the people that are going to buy from us, look at what motivates them. What are their struggles? What are their yearnings and goals? What would they love to experience? What are they buying? Because if you look at the buying patterns of the people that you are selling to, it gives you direct information about what they're voting for in the economy. Your income, where does it come from? Does your income come from your internal source of intuition and passion and your affirmations? Is that where money comes from? Not really. Money, most directly, your money, your income comes from other people's spending. This is really important because I think a lot of us who are heart-based or spiritually based, we can get too heavily weighed on the side of, if I want to make money, get rich, whatever it means for you, I have to align myself and my energy with the cosmos and affirm that money is coming to me and all that internal, essentially internal stuff. It's your own connection with the divine source. Now, I don't know what you believe about the divine source, but I believe that God speaks through everybody, or God works through more than just you, obviously. Even in your own life, the universe or God or source or higher power works not just through your own imagination and affirmation and intuition and passion. No, it works through your divine source, works through every influence on your life, including everybody around you, all the people you interact with, all the events that happen. That's all part of the divine plan or the divine action. And so I think it's really unfortunately myopic to say, if I want money, I need to do more affirmations or I need to be more energy aligned. I mean, that's one part of it, sure. But the money at the end of the day, the direct money doesn't come from your affirmations or your alignment with your energy. No, it comes from somebody else going, hey, can I buy that from you? Can I hire you for that? It comes from and of course your energy influences other, your relationship to other people, your interactions with other people. You might even believe there's some vibrations going out there that somehow vibrationally attracts other people. Who knows. Right. But for sure, it affects your interactions with others. But again, they their decision to buy from you is what ends up putting money in your in your bank account. So in other words, back to this idea of two sources of energy, the internal or your internal, your internal connection with the divine and external your external connection with the divine noticing what's the divine saying to me through other people's the other people that I know that I'm able to interact with. Looking at their behaviors, what is the divine saying to me? Now, I really do believe that, you know, God quote unquote speaks through the market. When it comes to business, when it comes to finances and having enough to sustain your business, having a viable product or service, God speaks to the market. When you speak through your own individual connection to God or source or the universe, God speaks to the market, more than God speaks to, because the thing is if you if you heavily weigh this idea of aligned energy, and you know law of attraction, then you, you don't realize how much you're just in your own head. And then you're like how come money is not there. Money is in everyone else's head and everyone else's hands. That's where money is. So, so this is why lots of unspiritual people have you noticed make lots of money. Lots of unspiritual and unethical people also make lots of money. Why is that if money is spiritual and it comes from, you know, energy alignment and and being a good person and law of law, you know, law of attraction. And people who believe in none of that do no affirmations. Their energy sometimes is all over the place. It's not aligned. And they're mean to other people. And yet they make a lot of money. Why is that. It's because they, they have taken a more shall we say secular path to making money which is, I don't care what my energy and my ideas are. I care about how to persuade other people to give me money. I care about noticing what the buying patterns are and then aligning my actions with those buying patterns aligning my product and services with those buying patterns in the market and then therefore I make plenty of money. So it's this is why it's so important to understand this difference of these two energies as a good person as a heart centered soulful person. Obviously, you want to align your energy with what you believe to be your divine source and your, your, your most path of integrity for you, right, of course that you're highly pride prioritize that might myself included. We, those of us who are this kind of this kind of person can be too much in our own heads. And so we are too much way towards the energy of the internal, and we forget the energy of the external. So this is what I call the dichotomy of passion versus compassion. I'm saying it nicely, rather than persuasion or, you know, profit motive or whatever I'm just saying passion and compassion because I think it does apply. So passion we've already talked about sort of your, your own getting caught up with your ideas and excitement and oh I'd love to try this oh I, I have a peak experience I think everyone should know about you know I have enlightenment experience that I want to now convey this wisdom to the world or whatever or I have so many so many skills here that I know would be helpful for others that's all your passion that's all that's all you and your internal energy. Now it's perhaps time. I think most of the most of you that I'm speaking to are probably too heavily weighed on on the passion side of things, because your heart base you're intuitive your visionary. You are authentic. And so you tend to be you. Yeah you want to pave your own way and live a life that that isn't weighed down by other people's pressure and opinions right and demands etc. I understand that. And at the same time, if you're in business. And you want your business to succeed to thrive, at least to be even sustaining a viable, you need to look at and work with the energy of compassion is what I want to call it. What is compassion. The word come passion comes from the root of to suffer with come passion, come means like to be with or in community right the same root passion, you know what the root word of passion it's actually suffering, or, you know, it's that it's that old. The phrase a passion of the Christ, the passion of the Christ isn't the Christ's love for humanity. Well yes it's actually the crucifixion and the passion of the Christ without a whole experience. It's the suffering of the Christ right so so compassion is to suffer with that's what it means. And I don't mean that you have to suffer to have a successful business. What I mean is, think of the last time you saw someone who was suffering, who was struggling, who needed help, and your heart just naturally led you to to want to help that person to think about ways to help that person to do whatever you could, you know, within your boundaries to help that person, that's compassion to suffer with empathy, in other words, right, to be naturally moved to serve someone with whom you believe you can help and uplift and support. That's compassion. So bringing that into business means you are going to say, am I so much of my passion now. And I should mention, by the way, you could build a business based on passion alone. You could just like I said, there are some people who have. There are people who are unethical, who don't care about people at all but make tons of money, right who don't care about law of attraction don't even affirm anything we don't even have their energies in integrity or anything, but they make tons of money, because they all they care about is noticing the patterns in the market and making money based on that. Okay. So we know we can make money from the side of so called compassion being being aware of the energies of the market and then aligning ourselves with that we know we can make tons of money there. But we know also that takes us off balance because we we also have our own experiences we want to explore our own authenticity we want to express. And so then we, we get way over on this side of passion. Build a business on passion alone you can. It just takes a long time, something like 10 to 20 years. You know, maybe not maybe some people, some of you are very clever and can do it faster than me but I'll tell you, I am now in my 13th year of business I started in 2009. And now I'm starting to see that I could build a business based on passion because I've now spent all this time, you know, doing all the work to grow a true fan audience that because that if I just have some idea, I think it's a cool idea they'll probably buy it enough of them will buy it where I could still make a eek out of living, but it's taken me 13 years I don't know how long it'll take you just based on passion alone. Right. Now, of course, during these 13 years I've also done as much as I could to bring in the compassion energy so that I can have more balanced business. But at this point now that I built an audience, I could just build a business based on passion alone. So it really passion alone business which is what a lot of us think authentic business is about like oh I just, I have this idea I want to just do it I want to make money I have this skill that I love using to serve others. And why can't others get it. Why don't they get it. I'm so good. Where do I find the people who are going to buy from me, from me, who are going where where am I going to find the people who will buy how brilliant I am and how wonderful I am and how how much I can help them. That's all passion based business stuff. You're just thinking about yourself and how much you want to deliver the skill. It's all passion based, and you can do that you just have to spend. Like I said to me it's been 13 years to get to this point where I now I could have a patch. I don't know how long will take you, but you just have to like make a lot of contacts over the years. You have a lot of trust and warmth over the years with thousands of people until they're like well you're such a good person whatever you say I will do, you know, or whatever you're selling now probably just I'll give it a try I don't really know what you're talking about but I'll give it a try. That's a passion based business, or passion based call also could mean that you are so consistent over the years in educating the world about a particular area just keep on educating keep on educating keep on educating. You can get it first. You know you're like a Buckminster Fuller where you're ahead of your time, but you just keep on educating about that one to keep on creating content consistently about that one area, or that one passion you have. You educate them enough where they're like, Oh, so this is in my example. That's joyful productivity. When I started my business in 2009. I was trying to sell joyful productivity. Nobody wanted to buy it. Nobody bought it. What is that what does that mean. I don't want to spend money on this. And it really. So I kept educating the world about joyful productivity, year after year after year after year. And still every time I tried selling it would it would flop it would flop it would flop no one, not no one eventually over the years a few people started buying it. Okay. And then from 2009, all the way fast forward to 2018. And then I started to see this joyful productivity program yet again. And this time, I started to notice, Oh, more people are buying it in a way where I could start to see this could become a core part of my income. It took me, like I said, just about 10 years of educating the world about this idea of joy. Before people were willing to trust me and not just to trust me, but to love the idea so much that they would be willing to spend money on it. 2018 was when I started to see that the tide start to shift and last year 2021 when I launched TLC the Joyful Productivity Program. I, I was surprised it went it did it did very well. I could it was basically a full time income to TLC for most coaches it would definitely be considered a full time income. In 2022, it's doing even better. You know, so it's like I said, it's taken 1213 years of passion education joy for probably all this time, until people enough people believe me and like the topic enough where they're like okay we'll buy it. So, now I've explained to you that you can build a passion base because you can also build a compassion based business, but wouldn't it be nice. If you especially if you want an authentic business faster, you know the phrase authentic business I think is a wonderful sort of integration of passion and compassion authentic is the passion side business is the compassion side. Remember that money comes from other people so the more you can align with their energies and sell what they want the more they're going to eat the more quickly they're going to pay you right. So authentic business is this integration of passion and compassion and how do we do that. Essentially, if you want money faster, if you want an income faster, you need to lean more into the compassion energy for the time being not not to abandon your passion, not to abandon your soul that's not what we're saying but we're leaning in. During our marketing time we and during the time you work on your on your business, you're leaning into compassion and saying, How can I notice the struggle, the suffering, the yearning of the people that I can reach. I don't know how many people you can reach right now. Some of you don't have an email list or a social media audience, but you do have Facebook friends. You do have some contacts. You do have some people you can email you have friends, you have some colleagues you have some classmates. If you can, if you can do the work of contacting them in a truly loving caring way, and ask them questions so that you can understand where are their struggles, their yearnings, their goals, their desires. They're aligned with some aspect of your passion. This is where we're integrating here. If you can ask them the questions that help you understand their struggles or their yearnings as aligned with some aspect of your passion. Now you're onto something, because now you say, Oh, I was going to sell this XYZ coaching program because I was so passionate about it, but you're helping me understand that I could repackage my skills to sell this ABC coaching program. It's going to much more align with what you are struggling with and what you're looking for actively looking for. Okay, I understand now. And if several people tell you if you can start to see the patterns of what people are saying in terms of their struggles and their yearnings. And then you could match that with your passion and your skills and your experience and your the things you want to provide. But now you've got a truly authentic business where you are selling what the market wants, and yet you are flavoring it with your unique presence, your authentic passion, and your authentic style and way of doing things. Now, one of the, I want to call forth a quote from, from one of the viewers of a long ago version of this video. Thank you to Paul Sampong for saying, you know, he says another point when you choose your audience first one that you care about your passion may find you, you wrote, as you strive to help them succeed or overcome their obstacles. And you also find purpose and fulfillment in the work that you do beautifully said and he said, I reminded of the story of the hospital janitor, who was observed diligently and happily attending to a coma patients room, cleaning restocking medical supplies even placing flowers by the bed, and when asked how he could be so happy about this apparently mundane job. enthusiastically replied, I'm helping the patient get better studies show that patients who wake up in a warm environment get better more quickly. Those who don't, they go downhill fast, I'm making sure that the doctor is everything he needs to provide the best care and the patient is in the best environment to recover. The janitor linked his work to the patient's recovery, not his paycheck, he be, this is compassion here he reframed his work into a purpose larger than himself and in doing so found passion. That's beautiful, beautiful example. Now, most of us aren't going to start a janitorial business. We probably want to do some kind of healing or some kind of mentorship or some kind of facilitation or some kind of coaching. Skills, like I said, can be packaged in a way that people go I'm struggling with this I'm, I'm needing this right now I'm looking for this kind of thing and so it's, it's, that's essentially the job of marketing. What is marketing, it's to understand and serve the market, marketing is to meet the market where they're at and provide them with a product or service that they eagerly want to buy. That's the integration of compassion with your passion. I hope this is helpful as an inspirational way to find where is your energy aligned and how you might want to invest more of your energy so that you can help your business to be viable and to thrive. I hope this is helpful. I'm always open to your comments and your questions below. And thank you so much for watching.